[REPORT] May, June (half of the month) 2022 Monthly Report - Incubadora DAO

Marketing DAO Marketing DAO
,
1

Project Name: Incubadora DAO

Project Status: [ in progress ]

Project Accounting: current account balance 1955 N*

incubadora.sputnik-dao.near/ jmm.near

  • Payouts pending from other projects regarding Creatives funding and Marketing funding for next month

Updated Project Timeline:


Highlights:


Seminar preview

  • We announced the four dancers and choreographers awarded with the 5th edition of our Artist Stipend Program. The winners are: Augusto Trainotti, Bianca Victal, Erika Kobayashi, and Leonardo Villa . This edition was the most successful so far, we had 29 applicants. In the week we published the winners in our IG, we were able to grow our engagement by 128% compared to the previous week’s result. This fact portrays how the quality of our activities and content creation also drives growth in our channels

  • PV Dias and Veridiana Leite were the filmed artists during these months in the continuation of our Artist Interviews by CUDO x Incubadora called “CUBA SHOTS” a project that portrays artists in the contexts of their daily life and work. Francisco Lourenço and Jessica Burrinha’s videos were the last to be released on our social media channels and together with Tiago Rocha Costa and Manu Romeiro’s videos together already had more than 2k views, pushing up the visibility of our channel. The video of Henrique Neves will be the next to be released and published on our website and social media.

  • We also had the opportunity to establish a partnership with the Atelier Concorde Association, a collective, interdisciplinary and artist-managed workspace located in Lisbon founded in January 2010. We financed the creation of a zine for the AMETHYST DECEIVER project, a physical exhibition promoted by the Atelier Concorde Association that featured works by 8 different artists. Through this partnership and funding, we were able to promote both Incubadora and Near and have our work publicized among several artists and people from the artistic community who visited the exhibition. In addition to a physical zine, this material has also been transformed into an NFT which is available for sale in our Mintbase store.

Amethyst Deceiver Zine on Instagram

Template Preview

  • In order to diversify our marketing strategies, we invited our designer Samuel Coelho to design merchandising materials to promote both Incubadora and NEAR brands. He designed stickers, t-shirts and tote bags. The production of these materials is already under development with the printing company, in which it is providing budgets and material specifications.

Stickers design preview

  • Featured in other channels Near - Our communication strategy in our social media channels combined with our growing investments in educational content has been fundamental to promote engagement in our activities, publicize our NEAR community and promote IncubadoraDAO within other channels and platforms NEAR. An example of this is the highlights that were given to our DAO in May through the social media of platforms such as Near Insider and Mintbase.


Metrics and achievements:

WEBSITE

  • The most accessed page on our website was the Artist Stipend Program Page. We believe that this was due to the fact that May was an open call month for new artists to participate in the project and and we made sponsored posts in our social media that redirected users to view the content also on our webpage. The promotional tools were crucial in building up engagement on our social media channels and website. The more specialized our targetting strategy is, the more growth we observe.

  • Our goal was to achieve 1000 visits in our website per month. We have already successfully reached this goal for the month of May and we are on the way to complete the necessary for the month of June.

Webpage traffic preview

Webpage traffic per country


INSTAGRAM

  • We created several posts and stories with links to the NEAR ecossystem, worked on growing our connections with the Portuguese-speaking artists and creatives and publicized the initiatives of our partners and community members.

  • Using the Meta Business advertising tool, we boosted 3 posts in order to increase the visibility of our initiatives and page: one to promote our monthly seminar, one to publicize the open call to our Artist Stipend Program and one to make our CUBA SHOTS video reach a bigger audience. Together, these promos generated more than 800 interactions with our page.

  • Our goal in May was to grow from 1750 to 2000 followers on IG. This goal was fully achieved and nowadays we have 2206 followers. We are now on the way to complete the goal for the month of June.

Instagram insights detail

  • It was possible to verify the importance of this social network for our activities and the impact of our sponsored posts through the results obtained in the registration questionnaire for participation in the May seminar. Among the results obtained, 96% of those registered said they were aware of the event through Instagram.


FACEBOOK

  • Our goal here was to feed the page with the content of our initiatives, activities, and reach 360 followers in May. This goal has been fully achieved and we currently have 381 followers. We continue to work towards completing the June goals.

Facebook insights detail


TWITTER

  • Our goal was growing from 870 to 950 followers in May, and this goal was completely achieved. We were able to make the number of posts intended and reached 970 followers. We are striving to reach the June goals.

Twitter insights detail in May

Twitter insights detail in June

  • Our tweets had 11.8K impressions and our links were clicked at least once a day. Our posts were related to our activities, partnerships, and news from our NEAR community.

Popular tweets from May

  • During the month of May, we also did a bounty through this social media to promote engagement and publicize our activities. We gave 5$ (usdc) to the first 20 people who posted one of our video tutorials and who put the link and their NEAR wallet as an answer to our tweet.

TELEGRAM

  • During this period our Telegram worked as a bridge to connect our artists and partners. Our group also worked as a help center for the newcomers and as a sharing space for our community. The goal for May here was to go from 139 to 150 group members and It was fully achieved as now we have 165 members. As with the other communication channels, we are working to complete the June goals for Telegram.

YOUTUBE

  • This channel is crucial for the development of our Educational Activities. During this period we created 5 video tutorials to support our activities and community, promoting education about the NEAR environment around Portuguese-speaking people:

ASTRODAO.COM - COMO CRIAR UMA DAO NO ECOSSISTEMA DA NEAR?

NEARNAMES.COM - COMO OFERECER UMA CONTA NEAR

3XR CreateThing - How to create a custom gallery (English Version)

3XR- Como funcionam as royalties na CreateThing?

3XR- How do royalties work on CreateThing? (English Version)

  • The tutorials we created so far were watched more than 200 times in April. Besides them, our page was also fed with the videos of our May monthly seminar and new interviews with artists (JĂ©ssica Burrinha and Francisco Lourenço) to the CUBA SHOTS project.

  • The goal here was to achieve 2k views in our content and we managed to do so. We continue to work towards completing the June target.

YouTube insights preview


Learnings:

  • The partnerships established to develop joint projects and also other communications together in social media are very effective in reaching a greater number of people and promoting the engagement of other communities

  • Instagram, twitter and website have become increasingly stronger as our main communication channels. The intention is to continue to maintain sponsored publications on these channels. This strategy increased engagement and reached our target audience more effectively.

  • The educational videos that we have produced with content about Near and IncubadoraDAO have been very useful not only for our artistic community, but also for others Near DAO´s who have also started to share and use our videos to educate their public.

  • As from May we had a budget available for the next three months, this facilitated the organization of the dissemination and communication of our activities in the long term.


Next Steps:

  • Publicize our next seminars and videos from the CUBA SHOTS project

  • Develop strategies to further promote other activities carried out by us such as the researchers’ texts and the news page, both available on the website.

  • Finding new strategies to create greater engagement on social media

  • Preparing new projects and creating more educational video content to feature our channels and make Incubadora’s initiatives more attractive to people outside the web 3.0 environment

  • Invite artists and curators to try out our template created for 3XR and thus promote our activities to the artistic community.

  • Finalize the production of promotional material (tote bags, t-shirts and stickers) and distribute it through our network and NEAR community


All are welcome to join us to talk and see our projects.

Website | NEAR Forum | Instagram | Facebook | Twitter | Telegram | YouTube | Mintbase | Incubadora - Artists

Thank you!

1 Like