[PROPOSAL] Actions and KPIs of Marketing for The Philosophers DAO

Creatives
,
1

We want to boost our activities in order to attract more contributors and members to The Philosophers DAO community. For this, the marketing actions that we propose below are necessary.

the project

To register thephilosophersdao.org domain for two years. Investing in traffic on Facebook Ads. Creation of The Philosophers DAO website/blog. To produce material to publicize the DAO’s events and actions in the month of July on social networks. SEO strategy and text posts for the DAO Blog.

Estimated value for each action/activity:
To register domain for two years = 20USD
Investing in traffic on Facebook Ads = 40USD
Creation of The Philosophers DAO website/blog = 140USD
SEO strategy and text posts for the DAO Blog = 50USD

*All invoices will be included in this project report.

timeline

July 20: To register [thephilosophersdao.org] domain.

July 21: Start creating The Philosophers DAO website/blog.

July 21: To produce material to publicize the DAO’s events and actions in the month of July on social networks.

July 31: SEO strategy and text posts for the DAO Blog.

Key Performance Indicator (Expected Metrics):

  1. Increase the number of subscribers to the YouTube Channel by 20%.
  2. Increase the views of videos on the YouTube Channel by 30%.
  3. Increase engagement rate on The Philosophers DAO page by 10%.
  4. Increase social interactions by 20%.
  5. Register 100 newsletter subscribers.
  6. Increase page ranking by 20%.

subtotal 250USD

3 Likes
2

Amazing Adriane! It will be a great contribution to The Philosophers DAO. Thanks for the proposal!!! :heart_eyes:

2 Likes
3

Final report

Project Status: COMPLETED
Project Name: Marketing Actions The Philosophers DAO

Highlights

We developed the work of creating the DAO website, as well as the Facebook page and other social networks. Today, The Philosophers DAO is present on Instagram, Facebook, Linkedin, Twitter, as well as YouTube. The marketing actions aimed to expand the reach and dissemination of The Philosophers DAO’s actions.

Now, The Philosophers DAO has a website and a blog where our actions, articles and videos related to the activities developed are shared.

Thus, the actions developed provided the following results:

-Introduction to Blockchain Course:
Facebook: 777 views
YouTube: 288 views
Twitter: 20 views

- Seminars:
Facebook: 430 views
YouTube: 2317 views
Twitter: 33 views

All videos are now available on our YouTube channel. All broadcasts were carried out simultaneously to three different platforms (YouTube Live, Facebook and Twitter). The Philosophers DAO YouTube channel already has 880 subscribers (we had a 15.94% increase compared to last month). The details of the data regarding the growth of social networks are as follows:

Instagram:
People reached: 3,954
Engagement with publications: 129
Page likes: 92

Facebook:
People reached: 4,425
Engagement with publications: 521
Page likes: 11

YouTube:
People reached: 1,400
Display time: 144.8h
Subscribers: 880

Registrations/Leads: 13

Learnings

This month we understand that it is necessary to boost publications on social networks and expand the contents of our website to reach an even greater number of people. The next steps are described in the Marketing Actions Proposal for the month of August 2022.

2 Likes