[PROPOSAL] Metaverse DAO - Marketing - April 2022
Metaverse DAO proposal for April:
Founding scheme: monthly
Council members of Metaverse DAO: @beetlejuice @klarakopi @becopro
Period of this proposal: April 2022
Team: @w4R @RafaRafa @beetlejuice @rugemtugem
Here you can see the last Marketing report. This report was made by another Marketing team.
The Project:
The main objective of this proposal is continue and develop the Metaverse DAO marketing.
For that we will develop a month schedule for April. In there we will put the Social Media disclosure driven by a design campaign.
The strategy of all our work is driven by increase the Metaverse DAO community. And doing that we will assist the grow of the NEAR protocol. We want more than new members, we want engaged members, so our tactics will oriented by this too.
We will research topics that intersect the Metaverse DAO propose, for example: information of NEAR protocol; show events for make people want to go; art and creations of NEAR, etc.
In an effort to to achieve great results, this projects of Metaverse DAO marketing need to be monthly and continual.
At last we will add new content in the existent site of Metaverse DAO to expand our repository (one of the Metaverse DAO goals
Project Budget: 2.500 USD
In those links at linktree you can view and learn more about Metaverse DAO
Goals:
- Disclosure Metaverse DAO and Metacoin
- Bring new followers to the social media of Metaverse DAO
- Engage the members of the Metaverse DAO to conect with Metaverse DAO SoMe
- Fill the site with more content
- Aid Metaverse DAO to achieve their personal goals
- Bring new members to Near protocol
Justification/benefice:
Marketing its primal to Metaverse DAO reach more and more people, spreading NEAR protocol in the process, bringing new members, helping to create great end full events and helping to register all the content of Metaverse DAO.
Our proposal has 2 parts: Social Media (SoMe) and Website
SoMe (Instagram; Twitter; Telegram; YouTube)
- planning, scheduling and monitoring the Marketing strategies, postings and engagement;
- creation of two main lines of action: 1) registration of what is being done in the NEAR Protocol; 2) make it possible to bring in new members to create new things in the NEAR Protocol;
- content research, art creation, copywriter of posts, posting and maintenance of SoMe;
- collect, use and encourage the use of important hashtags.
- Survey of numbers for analysis and report
- posting on SoMe as informed below:
Schedule:
- Instagram
5 posts + 5 interactive stories + 5 re-post on relevant content stories + 1 important person story re-post each week - Twitter
5 posts each week - Telegram
summary of the week + event calls, classes, magazine and other specific subjects that the community needs to know - Youtube
upload records of events, classes, interviews etc. (minimum of 4 videos/month
Site
the goal are: 1) to have a dynamic website so we can insert new content monthly. 2) have an site with great UX for better navigation and experience. For this we will:
- analyze the current site to see if reach our main goal;
- make eventual alterations needed;
- curate the content of Metaverse DAO
- Input the select material into the site
Analysis metrics:
- Instagram: profile visits; range; impressions; shares; interactions; saved; website clicks; time of greatest activity; engagement rate; follower growth.
- Twitter: total followers; follower growth; top posts; engagement; retweets.
*Youtube: display time; real-time views; channel views; average viewing duration; number of inscriptions; unique viewers; liked and disliked; sharing. - Website: users access; views; rejection fee; exit fee; traffic source.
We will star the work as soon as we have the approval of Metaverse DAO and Marketing DAO for our proposal and budget approval from Marketing DAO.
Week 1
- proposed posts
- following project
- weekly report
- Site analysis
Week2
- proposed posts
- following project
- weekly report
- make necessary changes
Week3
- proposed posts
- following project
- weekly report
- curate content
Week4
- proposed posts
- following project
- weekly report
- upload content
- payouts
- monthly report
Our budged (2.500 USD) will be devide to our Team:
In the list bellow you can see who will do each part, how much it will earn and a link to know them better.
Ian 625 USD - art creation and editing @w4R
RafaRafa 625 USD – post and SoMo menage @RafaRafa
Rafaela 625 USD – planning, organization and monitoring @beetlejuice
Fabio 625 USD - site @rugemtugem
Wallet for payment: beetle-juice.near
We are excited to start this project and add to NEAR protocol grow.
Live long and prosper.