Final report
Project Status: COMPLETED
Project Name: Marketing Actions The Philosophers DAO
Highlights
Today, The Philosophers DAO is present on Instagram, Facebook, Linkedin, Twitter, as well as YouTube. The marketing actions aimed to expand the reach and dissemination of The Philosophers DAO’s actions.
Now, The Philosophers DAO has a website and a blog where our actions, articles and videos related to the activities developed are shared.
Social media manager
5 Facebook/Instagram posts
2 Facebook/Instagram videos (editing and posting)
1 vignette editing and production of DAO
2 Thumb YouTube/Facebook - Setup and manager of Facebook Ads and Google Ads
3 Blog/Posts and SEO Strategies for Papers
Thus, the actions developed provided the following results:
Philosophical Conversations (1st edition)
YouTube The Philosophers DAO: 495 views
YouTube Caio Souto: 1134 views
- Seminars:
Facebook: 127 views
YouTube: 626 views
Twitter: 17 views
All videos are now available on our YouTube channel. All broadcasts were carried out simultaneously to three different platforms (YouTube Live, Facebook and Twitter). The Philosophers DAO YouTube channel already has 917 subscribers (we had a 4.3% increase compared to last month). The details of the data regarding the growth of social networks are as follows:
Instagram:
People reached: 9.457
Engagement with publications: 182
Followers: 148
Facebook:
People reached: 9.708
Engagement with publications: 411
Followers: 29
YouTube:
People reached: 1.810
Display time: 199.3h
Subscribers: 880
Learnings
This month we understand that continuous work is necessary, as the short time to publicize DAO’s actions seriously harms the reach and participation of people on social networks. Therefore, it is necessary to expand the contents of our website to reach an even greater number of people. The next steps are described in the Marketing Actions Proposal for the month of September 2022.