We are writing this proposal to describe the growth of our community on NEAR since joining. We are a group of passionate creative photographers, photo artists, and style models who have decided to pitch on NEAR. Our introduction is properly described in the link provided:
We aim to use the power of creative and fine art photography as the bedrock for building our community with a focus on helping young creative photographers become NFT artists by onboarding and educating them. We are collaborating with NEAR Dapp Genadrop.io, and we plan to leverage this Dapp’s suitability to our mission to create a marketing campaign. Genadrop.io is a suitable Dapp as it allows for the easy minting of photographs taken with a phone camera, thus enabling us to onboard young creative photographers who might not be able to afford a professional camera but capture amazing photos with their high-resolution smartphone camera.
We aim to build a community of passionate creative photographers who are enthusiastic about the buzz of NFTs and want to be a part of the web3 tsunami. These young photographers would love to sell their pictorial photographers as NFTs. However, this doesn’t happen overnight, and this is where the P.D photography community serves a purpose to educate these young photographers on what it takes to be an NFT artist. We have created guides and published materials to that effect.
We plan to use the affordability of the NEAR blockchain with genadrop.io to empower these young photographers on their NFT journey. We would engage the simplicity of the Genadrop.io Dapp to publish their smartphone-curated photographs and use the NEAR community platforms to help them build reputation, at the same time growing our community and engaging NEAR Technology.
We would execute our community expansion intention using two avenues:
- An effective social media campaign
- One-on-one engagement with creative students in educational and Photography institutions
We would actualize our social media campaign by targeting a specific demographic of photography and photo artists using paid posts on Instagram, Twitter, and TikTok. We would use simple banners and animations with enticing catch lines that interact with the target audience at two points of interest and value. We would also incentivize community members for completing three tasks by opening a bounty for NEAR community members to engage in a series of reposts of the promotional materials.
These banners would circulate as incentivized reposts on Instagram, Twitter, and TikTok. Below are our current traction on social media, and we use this combination as it is the most marketable combination for the swift delivery of our content. The Ubuntu Photography Fellowship is bound by the abstract poetry we create through images, and this beauty, of course, can only be created through genuine passion. The desire to expand our community is something that community members currently prioritize because they see the future of what we are building
The incentivized retweet/repost strategy would give so much traction to our community, especially through Instagram, where there exist tons of young people who are aligned with our desire and would want to make a go at selling through web3.
Through Twitter, Instagram, and TikTok posts that engage, we would post banners, presentations, and quick reels that would detail Genadrop.io. Mint photographs from your camera application directly marketing context.
The other arm of the project is to approach local institutions like university campuses to interact and, through referrals from the population of students, scout creative photographers and onboard them into the community by educating them about web3, NFTs through the NEAR Blockchain, and how they can grow their reputation within the NEAR community as NFT artists. For this demography, we plan to poach them with a guide on how they can become successful NFT artists with their craft. To do this, we would onboard them into the community by promising them materials which they would need to actualize their desire. We have these materials, and one of them is that which we published below:
NFTs deconstructed article:
https://medium.com/@pdphotographycommunity/nfts-deconstructed-how-to-leverage-as-an-artist-fb96a58acd58
We would also strive to do some marketing campaigns for our community members who have already minted on NEAR. We would like to do this so as to help our community members who have just joined and are enthusiastic about our community to have the opportunity to showcase their art to their friends, fans, and the photography community at large. This we see as morale boosters to fuel their enthusiasm by giving them the feeling that their art is being advertised, hence growing their career in the web3 space.
We are going to be marketing these minted photographs from our pre-existing community members:
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Love has no fear by @enyinnaya Love Has No Fear - Paras
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Yearning for mother nature by @Jayflex_pictures The Young shall Grow - Paras
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Nuance by @123 https://paras.id/collection/nuance-by-123near
We would use the incentivized retweet/repost bounty to also promote these works.
EVALUATION Success of this project would be evaluated by the expansion evident in our community after fulfilling this project. I see a 1000 percent increase in the number of our community members.
Our community currently numbers 19 on Telegram, 33 on Instagram, and we are surely going to witness an organic influx of genuine enthusiasts with this marketing campaign. We are banking on this campaign wholly because of its organic nature of marketing. We are bringing the commodity to the doorstep of the demand.
DISSEMINATION We would be creating digital materials in the context of as listed above with the center focus of the campaign being genadrop.io as a quick portal of transition to web3 because of the ease of minting straight from your phone. It is around this media context that we would surround various catchphrases and graphics on the Instagram, Twitter, and TikTok platforms through sponsored posts and sponsored reels.
Also, using the incentivized retweet/repost.
For the one-on-one campus networking, we would arrange meetups through WhatsApp status influencing by having interacted with some folk who are a student already to share with their peers.
Budget Digital Banner creation 7 variants ($10 each x 7) = $70 USD in NEAR
Bounty for incentivization of reposts/retweets ($5 x 30 community members) = $150 USD in NEAR
Bounty for marketing campaign arrangement and coordination: $50
Total:$270 USD in NEAR
Metrics
Grow community to 100 members and above
Increase number of GENADROP.IO users by “mint from your phone” ad inscriptions
Delegate community roles to increased members of community
Organic increase in community socials
