Across the globe, regional flavours and branding have become important in making any product a global product. What this means is that every locality has what appeals to it, best ways or mediums of communicating to it and what make the story matter.
My project would look into marketing the project within the African continent through content and Nigeria precisely. This will include the use of local African visual art and stories, social media campaigns and community building.
Social media platforms like Facebook, LinkedIn, and Twitter make it easier to build digital campaigns that cater to more specific audiences, thanks to users volunteering valuable information to marketers about their likes, dislikes, and personal details. A wealth of information that once took marketers months or even years to acquire is now just a click away.
We all love a good story: cheering on the characters, biting our nails through conflict, and feeling relief when we reach the resolution. Storytelling isnât just relegated to novelsâitâs an essential component of [inbound marketing].
The most successful [marketing campaign strategies] create a [brand story] that audiences can connect with. Learning more about something helps us better understand it, and the structure of storytelling both attracts our attention and keeps us engaged.
The project will help audience visualize the story with imagery. Today, [80% of marketers] use visual assets in their social media marketing, and itâs no wonder why. Facebook posts with images get [2.3 times more engagement] than posts with just text, and tweets with images receive [150% more retweets] than tweets without them.
Word of mouth is still one of the strongest forms of advertising. In the social media world, this means shares. The project âll gain the most reach by making sure the marketing campaign strategy includes information that is easy to share. While itâs important to engage the direct network, the true value of Internet marketing is the fact that the campaign can reach far beyond that.
Inspire Interaction
If the project can inspire interaction that [entertains the audience], they will be far more likely to share content and the experience with their friends. Remember when IHOP temporarily became IHOb? The brand took to Twitter to tease the name change, encouraging people to guess what the âBâ in IHOb was supposed to represent. Honestly, people were intrigued, and they began talking. In the end, the campaign sparked over 2.1 million conversations about the brand and garnered 41 billion impressions. In the weeks following the âname change,â IHOPâs [burger sales quadrupled], and they remain a popular choice on the menu. Though it seems like a gimmicky stunt, the restaurant achieved their marketing objective, which was to improve lunch and dinner salesâmaking this a successful marketing campaign.
The project doesnât have to pull off an elaborate hoax like this to get its audience engaged. Sparking interaction can be as simple as hosting a contest or fundraiser and getting creative with how to involve the audience. In our case, we wish to start up social media campaigns groups on Facebook, named after the project.