Taylor AKA Klint here!
It looks like we’re heading towards a revamping of the marketing DAO along with many other DAO initiatives across the ecosystem.
I would like to pledge my involvement to the NDC and am seeking support from the community to cover a few things.
- Near Marketing DAO Advisor and Council Member [Jan 2022]
- Near Nordic GP and Program Architect
- 6x Startup Founder
- 15 years of Digital Marketing / Growth Experience
- Award-Winning International Marketing Agency Owner
- 7500+ Online Course Graduates Globally
- 12+ Global Accelerator Workshop Facilitator and Mentor Across Web3 and Saas
- Working with small, medium, and large organizations in Web3.
- First time venture fund builder
There is a steep barrier to entry right now. We could do a much better job attracting and supporting brilliant people.
Without a more streamlined and standardized approach to the DAO, we run the risk of losing the right kinds of talent and involvement in the Near Ecosystem.
Plain and simple. I want to improve the processes and jumpstart new initiatives to encourage the growth of this community.
It starts with small process improvements, adding templates, and generating resources.
There is a lot to cover… so buckle up…
The following are ways in which I would like to work with the community and existing Marketing DAO council members to improve the current model of the Marketing DAO.
- Updated Overview of Administrative Processes
- Creation of Guides in Multiple Formats
- More Resources and Guides
- Standardization of Templates
- Updated Overview of Administrative Processes
- Geolocation Considerations
- Detailed Proposal Guides
- Clear Do’s and Don’ts
- Defined Separate Categories of Verticals
- Social Media Formats
- Publishing Channels
- Community Channels
Set clear quarterly and yearly goals for the foundation and Near Protocol as a whole.
- What does Near do?
- How is Near Different?
- What is the focus of Near?
- What types of projects build on Near?
There’s all sorts of answers depending on who you ask.
When you clarify above, you’ll start to see a shift in the types of projects drawn into Near.
There doesn’t need to be 100% pure specialization but a breakdown of the focused efforts by the vertical would really help.
Step-by-Step tutorials in various formats
- Screen Capture and voiceover [Video]
- Presentation Slides [Slides]
- Infographic [PDF]
- Detailed FAQ outline with screenshot [Doc]
- Links for specific guides
- Examples of great proposals and execution
One of the biggest challenges with Web3 (in general) and also DAOs is the need for using consistent templates for each type of proposal.
Submitting a proposal to the Marketing DAO requires that we provide clearer guides:
Creating a Post
Create a Post Guide [Gov URL]
- Proper format in the governance portal
- Clear identification of the type of proposal
Submit the proposal
- Required fields
- Clear KPIs / Deliverables
- Respond to questions
- Submit documentation to receive payment
- Standardized proposal processing (based on Vertical)
- Feedback timelines
- Funding timelines and cut-offs
- Simplified use of feedback codes (we write the same things over-and-over)
- Opportunities for advisors via bounty / applications
Payment Process Guide [Gov URL]
- 3 Positive Votes from Council
- Upon Approval, Clear Steps for Submitting Astro Dao Vote
- Submission of proposal (current process)
Reporting Guide [Gov URL]
- Project Name
- Project Status
- Project Accounting
- Next steps
- Screen Shots
- Additional Details
This can be a challenge but there needs to be some consideration taken to the types of projects and the amount they are being funded based on the region.
Without going into too much detail, we all need to be aligned on what a decent wage looks like depending on the cost of living.
Provide examples and more robust guidelines so proposals can be consistently reviewed across the same standards.
- Goals / Expected impact / value
- Key people involved in the project
- Links to previously funded projects
- Country and City of Residence
Examples of Your Related Work
- Portfolio Links
- Content (Video, Design, Podcasts, Presentations, etc)
Metrics KPIs [Actionable vs Vanity Metrics]
-Far more detailed outline for metrics to be created
Timeline of Specific Deliverables, Tasks, and Distribution by Channel(s) and Price
- Number of Infographics
- Number of Videos
- Number of AMAs
- Number of Posts per Channel
- Number of Pages Launched
- Total requested amount in USD
- NEAR Wallet ID
- Wallet owner’s name
- Keep track of number of posts you’re publishing
- Plan to track important metrics and KPIs (Key Performance Indicators)
- Set realistic budgets
- Plan to submit data for reporting
- First-time projects only get funding for 1 month
- Ongoing projects can only request funding for up to 3 Months in advance
- Don’t charge for strategy
- Don’t name every project after Near - it’s getting incredibly confusing
- Don’t hire an agency to do all the work
- Don’t load up fake comments for supporting your project
- Don’t create fake accounts to attempt to receive funding for many projects at once
We need to be sure there is a greater focus on distribution of marketing being done for the projects across the ecosystem.
This means perhaps there shouldn’t be an overwhelming amount of one type of project funded in a single month.
- Visual Artist (Paint, Photography, Animation, etc)
- Musicians and Music
- Defi and Exchanges (Dex) [Liquidity Pools, Yield Farming, Staking, Market Making, Lending, etc]
- Token Launches
- NFT Marketplaces
- No Code Builders
Education and Training [LMS (Learning Management Systems)]
- No Node Solutions
- Attending Conferences
- Online Events [AMAs, Webinars, Live Streams, Spaces)
Infrastructure / Developer Tools
Online Community Engagement
- Contests / Lottery
- Social Media Promotional Accounts
- Stylesheet (Colors, Fonts, Sizing, Accents, Stylization, Core Visual Assets)
- Brand Identity
- Logo (Light and Dark)
- Identity (Persona, Identity Framework, or Character)
- Copy - Mission, Visual, Tagline, Key Differentiators, and Core Offers
Social Media and Community Account Creation
- Creation of Channels
- Profile Images
- Website Architecture Outline:
- Number of pages
- Page Purpose
- Posts (Written)
- Questions (All mediums)
- PDF (Powerpoint Presentation in PDF)
- Multiple Pictures (Carousel)
Social Media Content Pillars
Too Many to List
Mostly posting and responding to comments
- Facebook (Page)
Mostly engaging with active community
- Facebook (Group)
Some of the projects have gotten a little out of hand with the “community management” fees.
*You cannot run ads for Crypto, Tokens, Airdrops, and in most cases NFTs.
But most of the time you can promote events and meetups.
Facebook / Instagram Policy
NFT okay - everything else requires a lengthy approval depending on the country
Google Search Ads
Date: Updated July 7th - France, Germany, South Korea and the Philippines - Requires strict licensing and registration with government entities
Unless you are building adds for a SAAS product
Requires strict licensing and approval through government entities
All Crypto products are currently prohibited
LinkedIn Advertising Policies.
- Average 400 words
- Easy to get them published
- Newswire = Expensive and EIN = Cheap
Are writing original content or just translating someone else’s work from Medium?
- Page Copy
- Social Posts
Using a standardized google sheet and/or event brief would help people build out their event overviews more efficiently and also allow the council to give better feedback.
Example of Full Event Brief
Example of Empty Event Brief
Without a doubt, most people are probably not reading through this entire post.
More recently @satojandro has covered some interesting concepts within marketing and I definitely think its worth a read:
Having been involved with hundreds of marketing campaigns across dozens of channels, I’m confident I’ve got the right skill set to get things on track.
For those that have seen my comments in the past, you’ll know I’ve been stringent when voting and supporting proposals. The hope is to raise the collective standards of this community and scale up the growth across the ecosystem.
I apologize for any formatting issues as I transferred this directly from a google doc to get it out ASAP. Also, I know the level of detail isn’t ideal for most people but we have some opportunities to do this the right way if there is a plan for a transition.
Given the level of experience required to see this type of work through, I just wanted to submit this to get the ball rolling.
All the best,
Taylor AKA Klint