Time: July 18 - July 25
If you don’t have the access to the dashboard or reports, or have any questions would like to discuss, please feel free to contact Tiffany(firstname.lastname@example.org)
Monthly Active Developer — MAD
MAD Internal (based on CLI data in the last 30 days)
Monthly Active Developer continued to increase to the level of 600-650 in the last week, a result of events like wildverse, EthCC, OWC batch 3, and grants programs.
- Note: The percentages next to the numbers are the comparisons to pervious week(7 days ago), with green showing increase and red showing decrease.
Key Efforts Last weeks
Many of these are key contributing factors to the data changes last week
- First Day of ETHCC
- Vietnam COVID fund initiative started
- NEAR partner with Web3Games went live in Taobao festival
I know this might not be the full list, so please feel free to add more amazing things here.
Top Line Metrics Dive
Daily New Developers
Number of new developers peaked on July 19th and July 22 respectively, believed to be the result of EthCC.
Weekly Active Developer Internal & Weekly Active Dev-deploy/Deploy
From CLI data in the last 30 days Weekly
Both weekly active developer and weekly active dev-deploy/deploy experienced slight decreases in the last week, back to the level of 170-200 and 100-125. This shows that the increase in monthly active developer were mostly because of the new developers coming in.
Daily Transaction Number
Number of transactions daily skyrocketed to almost 250k during the end of last week, from the breakdown, we can see that nearcrowd contributed greatly to the increase, followed by zest and rainbow bridge.
Daily New Accounts
Number of new accounts created spiked on July 22nd, most likely the result of EthCC events and Taobao festival in China.
By looking at the breakdown of referrer source of wallet account creation landing page, we can see that direct undefined source is the largest contributor, followed by google and near.org, proving that accounts were created via direct link share.
From the dapps, we can see that nearcrowd, skyward finance, and mintbase were the core contributor in directing traffic to wallet account creation page.
Near.org Top of Funnel Traffic Snapshot
near.org traffic decreased from previous week, however, we can see that traffic from baidu, the dominant search engine in China, actually increased, indicating the Taobao event was successful in getting people’s attention in China.
Social Performances by @Joep Maenen
Key Social OKRs:
LunarCrush Social Volume
Social volume is a key factor in determining if a coin has credibility. Layering in social activity from multiple channels such as Twitter, Reddit, shared links, news sources, and more provides a view into the community size of an altcoin. It is a great metric to track Awareness on Social Media.
Seeing healthy growth
Q2: 301 → July: 457 → Goal Q3: 600
LunarCrush Social Dominance
This tool tracks the Social Dominance of a cryptocurrency. It tracks how large the piece of the “social pie” of a certain cryptocurrency is, compared to the entire industry. We reached 0.03% in Q2 and the goal is to reach 0.06% by the end of Q3. As NEAR’s Marketcap Dominance is at 0.05%, we chose 0.06% as the goal for Q3. The goal is to first have at least the same Social Dominance as the Marketcap Dominance. The theory is that a larger Social Dominance than Marketcap dominance should eventually help increase Marketcap Dominance as well.
Seeing healthy growth
Q2: 0.03% → July: 0.04% → Goal Q3: 0.06%
LunarCrush Bullish Sentiment Tool
This tool tracks positive posts about a certain cryptocurrency project. The more bullish posts, the higher the level of Advocacy on Social Media.
Q2: 163 → July: 262 → Goal Q3: 250
Three reports from Social Media
Twitter competitors report
Twitter Competitors report
- This report shows how the NEAR Twitter is growing in relation to 16 competing projects.
- The goal for Q3 is to grow 10% faster than the competitor’s average growth. As we outgrew the competition by 3.57% in July, we’re on track for the 10% by end of Q3.
Twitter Competitors Report (NEAR) July 1, 2021 – July 26, 2021.pdf
The most important part of the report
Wildeverse Social listening Report
Listening Insights (Wildeverse) July 5, 2021 – July 26, 2021.pdf
Key takeaway here:
Asking to use a certain #hashtag to be eligible for the giveaway worked really well.
We became #2 trending on Twitter in Vietnam. Vietnam is not the preferred location to be trending for a festival in Germany, but still, it showed this strategy has potential for other giveaways.
One of the goals for Q3 is to become Top 50 Trending in US, we want to realize this with the 3 giveaways for the Call of Duty Tournaments and Bonnaroo.
ETHCC Social Listening Report
Listening Insights (ETHCC) July 12, 2021 – July 26, 2021.pdf
Throughout the entire week, we’ve been able to gather quite a lot of engagements, with over 2.7k likes and 5.8M potential impressions.