Key Ecosystem Metrics and Analytics Weekly Update July 19

Time: July 11 - July 18

:chains: NEAR Explorer Stats

:bar_chart: NEAR Ecosystem Scoreboard

If you don’t have the access to the dashboard or reports, or have any questions would like to discuss, please feel free to contact Tiffany(tiffany@near.org)

What happened?

Monthly Active Developer β€” MAD

MAD Internal (based on CLI data in the last 30 days)

MAD spiked to the level of 600, increased by 100, on July 14th as a result of the wildverse event that drove many new developers into the funnel and brought back the attention of some developers active earlier.

Ecosystem Scoreboard

  • Note: The percentages next to the numbers are the comparisons to pervious week(7 days ago), with green showing increase and red showing decrease.

Monthly Active Developer(External): 40 β†’ 32 (-20%)

Key Efforts Last weeks

Many of these are key contributing factors to the data changes last week

July 12

  • NEAR July Town Hall

July 14

July 16

July 17

  • card4card event live on Paras

I know this might not be the full list, so please feel free to add more amazing things here.

Top Line Metrics Dive

Daily New Developers

From CLI

The increase in monthly active developer on July 14th was the result of this wave of over 50 developers coming into NEAR development environment. This was a 3x increase compared to the day before, showing how successful the wildverse event was in attracting and converting developer traffic.

Weekly Active Developer Internal & Weekly Active Dev-deploy/Deploy

From CLI data in the last 30 days Weekly

Weekly active developers also spiked last week but mostly on July 15th. One thing to notice is that the active dev-deploy/deploy cohort also spiked around the same degree. This shows that new developers came in and soon tried to dev-deploy/deploy their works, showing the level of developer engagement and conversion is high in CLI.

Daily Transactions

Daily transaction number increased on July 14th, another metric showing how successful the wildverse event was in terms of driving tractions and engagement. Another increase happened on July 17th and continued to 18th, most likely the result of Paras event, showing the level of success of this event as well.

Daily New Accounts

Number of new accounts also spiked on July 14th as a result of the wildverse event.

Near.org Top of Funnel Traffic Snapshot

Though near.org traffic also increased last week compared to previous weeks, the level of increase was less than the developer/ecosystem metrics above. This shows another time that the traffic on near.org does not represent developer tractions to NEAR. However, one thing to notice is that twitter traffic increased by 42% compared to previous week, showing that twitter is powerful in driving traffic to near.org.

Noticeable Tweet

This tweet received over 7.5k likes, 6.1k comments and 9.5k retweets. By linking back to the metrics above, we can see that this tweet was helpful in driving traffic and tractions to registering accounts on NEAR and developers onboarding NEAR. This kind of engagement driving by asking people to like and quote tweet can definitely be used in other cases as well.

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