Time: July 11 - July 18
If you don’t have the access to the dashboard or reports, or have any questions would like to discuss, please feel free to contact Tiffany(firstname.lastname@example.org)
MAD Internal (based on CLI data in the last 30 days)
MAD spiked to the level of 600, increased by 100, on July 14th as a result of the wildverse event that drove many new developers into the funnel and brought back the attention of some developers active earlier.
- Note: The percentages next to the numbers are the comparisons to pervious week(7 days ago), with green showing increase and red showing decrease.
Monthly Active Developer(External): 40 → 32 (-20%)
Many of these are key contributing factors to the data changes last week
- NEAR July Town Hall
- Wildverse Launch Party with Mintbase NFT Giveaways
- @textileio is bridging @Filecoin to NEAR Protocol
- Lazy City Network Layer 1 Podcast with Matt
- card4card event live on Paras
I know this might not be the full list, so please feel free to add more amazing things here.
Daily New Developers
The increase in monthly active developer on July 14th was the result of this wave of over 50 developers coming into NEAR development environment. This was a 3x increase compared to the day before, showing how successful the wildverse event was in attracting and converting developer traffic.
Weekly Active Developer Internal & Weekly Active Dev-deploy/Deploy
From CLI data in the last 30 days Weekly
Weekly active developers also spiked last week but mostly on July 15th. One thing to notice is that the active dev-deploy/deploy cohort also spiked around the same degree. This shows that new developers came in and soon tried to dev-deploy/deploy their works, showing the level of developer engagement and conversion is high in CLI.
Daily transaction number increased on July 14th, another metric showing how successful the wildverse event was in terms of driving tractions and engagement. Another increase happened on July 17th and continued to 18th, most likely the result of Paras event, showing the level of success of this event as well.
Daily New Accounts
Number of new accounts also spiked on July 14th as a result of the wildverse event.
Near.org Top of Funnel Traffic Snapshot
Though near.org traffic also increased last week compared to previous weeks, the level of increase was less than the developer/ecosystem metrics above. This shows another time that the traffic on near.org does not represent developer tractions to NEAR. However, one thing to notice is that twitter traffic increased by 42% compared to previous week, showing that twitter is powerful in driving traffic to near.org.
This tweet received over 7.5k likes, 6.1k comments and 9.5k retweets. By linking back to the metrics above, we can see that this tweet was helpful in driving traffic and tractions to registering accounts on NEAR and developers onboarding NEAR. This kind of engagement driving by asking people to like and quote tweet can definitely be used in other cases as well.