Hi NEAR Token HODLers! 
Hope you’re all doing excellent, and I’m very excited to announce the creation of the first-ever ITSMYNE Guild. Before coming to the details of the Guild, let me first introduce to you what ITSMYNE is! (drum-roll)
Introducing ITSMYNE: 
- ITSMYNE is a sports-focused social-plus NFT marketplace for officially licensed digital collectibles, being built on NEAR’s Aurora EVM!
- Functionality-wise, ITSMYNE is similar to Reddit — our users can “discuss, gossip, brag, and cheer” about their favorite sports while engaging in the buying and trading of official sports NFTs for speculation or utility i.e. use in video games.
- Users on ITSMYNE can earn platform currency ($MYNE) for their discussion and community engagement, which they can spend on buying NFTs from their favorite teams, brands, clubs, federations, and leagues.
- To check out the preview of our mobile version, visit our Notion page (link at the end of this post).
Now that you know what ITSMYNE is, let me know why we’re building it! 
Why we’re building ITSMYNE:
- Sports is an inherently social experience.
- NFTs are an extension of the broader sports audience.
- Current sports NFT landscapes are transactional marketplaces missing social interaction in core product experience.
- Fans rely on other platforms like Reddit to discuss, gossip, brag, and cheer.
- Read our POV on why the world needs another NFT marketplace, visit on our Notion page (link at the end of this post)
Our solution: Social-plus NFT marketplace for official sports NFTs:
- NFT purchasing and trading is part of the broader platform experience, enabling a curated community of sports fans to discuss, gossip, brag, and cheer.
- Freemium business model: Platform free to participate. 10% transaction fee, and 5% conversion fee (for cross-chain conversion or NFT interoperability).
- We’re presently in discussions with several international sports brands for partnership engagements, including Red Bull Racing, Manchester United, Boston Celtics, Boston Red Sox, FC St. Pauli, Milwaukee Bucks, PGA Tour, Royal Belgian FA, 21st Century Fox, Rugby League World Cup, FIBA, Israeli Professional Football Leagues, Draft Kings, and the Confederation of Professional Golf.
- See our product roadmap on our Notion page (link at the end of this post)
So now you know what ITSMYNE is and why we’re building it. Time to come to our Guild! 
Why this Guild:
- The Guild members will be early adopters of ITSMYNE. We will track these early adopters’ interactions with the ITSMYNE mobile and web apps to determine engagement levels and to ultimately conclude whether we’re on track to achieve a product-market fit.
- As a product, we want to start with a niche audience (i.e. NEAR Guild members) and achieve steady levels of engagement and churn prior to investing in growth.
- Yes, while early adopters of ITMYNE will be incentivized with bounties and airdrops of $MYNE, the rewards go much further. For starters, Guild members become eligible for the ITSMYNE Stars program, and after certain engagement goals, they earn 2 Stars. We’ll explain this on our Guild platforms.
Future plans of this Guild:
First 3 months:
- Telegram channel and Discord server: Announcements, peer-to-peer correspondence about product pre-beta and beta launch. Steps to redeem early access to NFT drops. Announcements of contests for special access to new NFT drops, fan tokens, and special sports giveaways.
- Instagram: Announcements pertaining to pre-beta and beta launch. Announcements of contests for special access to new NFT drops, fan tokens, and special sports giveaways.
- Twitter: Announcements pertaining to pre-beta and beta launch, and AMAs with ITSMYNE core team. Announcements of contests for special access to new NFT drops, fan tokens, and special sports giveaways.
Next 3 months:
- Telegram channel and Discord server: Announcements from ITSMYNE and sports brands, peer-to-peer correspondence about the beta product and alpha launch. Announcements of contests for special access to new NFT drops, fan tokens giveaways, giveaways of team swag (official merchandise), announcements of ticket discounts, and special NFT giveaways.
- Instagram: Announcements pertaining to pre-beta and beta launch. Announcements of contests for special access to new NFT drops, fan tokens giveaways, giveaways of team swag (official merchandise), announcements of ticket discounts, and special NFT giveaways.
- Twitter: AMAs with sports teams officials and athletes. Announcements of contests for special access to new NFT drops, fan tokens giveaways, giveaways of team swag (official merchandise), announcements of ticket discounts, and special NFT giveaways.
From the start, we anticipate that we will work closely with related NEAR Guilds including, but not limited to, Guilds around development, product and UX, NFTs, and marketing.
Build with us! Meet like-minded fans, get exclusive and early access, and have a say in the product life-cycle
- To build a sustainable business, we will solve for engagement and retention before investing in growth. Otherwise, if users just keep churning out in large numbers, we’ll end up wasting our marketing funds.
- Our plan to solve for this growth is to get an initial set of users i.e. early adopters from the pool of NEAR token holders, including whales.
- For this, we will incentivize NEAR Token Holders who join our Guild with $MYNE tokens, which are ITSMYNE’s platform-native currency. Guild members can use these tokens to get whitelisted for upcoming NFT drops, to purchase listed NFTs, or for staking. $MYNE can also be swapped for $NEAR or $MATIC.
- Apart from earning $MYNE for becoming early adopters of ITSMYNE, we will also reward people who aid with paid, organic and content-driven marketing and community-building and engagement. Thus, if you’re a savvy marketeer or community-builder, you should definitely connect with us!
Guild Leader(s): Atharva Sabnis
Guild SputnikDAO Address: itsmyne.sputnikdao.near
Guild Location: International
Who is this Guild for:
- Crypto-native as well as non-crypto-native sports fans who are either curious about digital collectibles i.e. NFTs, or are interested in unique ways to engage with their favorite sports teams.
- Active participants on sports subreddits.
- NFT enthusiasts interested in exploring the world’s first curated community of sports fans on an NFT marketplace.
- Marketing wizards and expert community builders.
Our members are judged by the ITSMYNE community and rewarded for their level of commitment and productivity - and that comes in many forms.
Join the Guild now
Telegram: Telegram: Contact @itsmyne
Our Notion page (contains the useful links mentioned above): Notion – The all-in-one workspace for your notes, tasks, wikis, and databases.
Happy to address any questions, comments, and/or feedback! You may also write to us at hello@itsmyne.club.
