[Closed] NEAR YouTube Social Media Promotion SOOKAST October [Edited 26/10/23]

SOOKAST · October 7, 2023, 4:10pm

My name is Kirill Sookast, I am the CEO and author of the Crypto Gamers community on YouTube - https://www.youtube.com/@CryptoGamers2

Previous proposal:
[Approved] NEAR YouTube Social Media Promotion Budget - by SOOKAST
[Approved] NEAR YouTube Social Media Promotion Budget Sookast - by SOOKAST
[Approved] NEAR YouTube Social Media Promotion Budget Sookast APRIL - by SOOKAST
[Approved] NEAR YouTube Social Media Promotion Budget SOOKAST JULY

Report:
[REPORT] YouTube Social Media Promotion CRYPTO GAMERS by SOOKAST
[REPORT] YouTube Social Media Promotion CRYPTO GAMERS
[REPORT] Promotion of YouTube and Social Networks CRYPTO GAMERS
[REPORT] Promotion of YouTube and Social Networks CRYPTO GAMERS | SOOKAST

Overview of Work:

For the past 1.5 years, I’ve been immersed in the NEAR ecosystem, diligently creating content that encapsulates its dynamic offerings. During this time, my journey has encompassed the creation of 33 engaging videos, hosting 4 live streams, and designing 5 eye-catching banners, all meticulously centred around the NEAR blockchain.

These endeavors have not only been fruitful in terms of output but have also fostered significant engagement. The numbers speak for themselves - a collective viewership of 118,974, 4,569 likes and 2,101 invaluable comments.

I have also actively engaged with my audience on Telegram, where I have posted over 40 posts about p2e games on NEAR, generating 65,000+ views.

Account acquisition cost - budget divided by the number of accounts interacting within the funded initiative (the lower the better)
Last grant funding: $3,500. In the last grant, the number of views on YouTube/Telegram was 24,833 (an average of 2,000 per publication). According to Crypto Gamers: $0.14 per view.
Total impressions for the last grant were 291,700 based on total impressions: $0.012 per impression.

Impact on the NEAR Ecosystem:

My content creation hasn’t been limited to mere entertainment, it has actively empowered my audience to embrace the NEAR ecosystem. I’ve witnessed my viewers making strides by participating in projects, executing transactions, creating their first crypto wallets, and propagating vital information about the blockchain.

All content made for the NEAR ecosystem:

1 - ZomLand | NFT Карточная Игра | NEAR | Продажа Земель

(https://youtu.be/jeUOK8iU7ms)

2 - Multiverse Fighters | Обзор | Пошаговая MMORPG На Блокчейне NEAR - (https://youtu.be/mVCJ3OhIHes)

3 - BATTLEMON | Шутер на Блокчейне в Сети Near | Антирадарный Гем - (https://youtu.be/JqNdF8g1MtM)

4 - Exverse | Убийца Fortnite | Королевкая Битва на Блокчейне в Сети Near - (https://youtu.be/mChgONVw8H4)

5 - Bearverse | Free to Play | Многопользовательская Стратегия на Блокчейне в Сети Near - (https://youtu.be/tuswgiPW6gw)

6 - Crystals of Naramunz | Free to Play RPG на Блокчейне Near - (https://youtu.be/60Men1dKzmY)

7 - World of the Abyss | Хардкорная MMORPG в Сети Near | Розыгрыш 50 Near \ Dark Prince NFT Chest - (https://youtu.be/fJ53lKPd3z0)

8 - ZomLand | Крупное Обновление | Кланы\Вещи\Модификаторы | Иксы Рядом?! - (https://youtu.be/DgVlNjstsU4)

9 - Near Space | Космическая MMORPG на Блокчейне NEAR | Розыгрыш NFT - (https://youtu.be/hFWO4PAvO9M)

10 - Learn NEAR Club | Учись и Зарабатывай Вместе с NEAR | Как заработать NEAR | Розыгрыш NFT - (https://youtu.be/V9AqZY2WI90)

11 - Hash Rush Стратегия на Блокчейне NEAR | Закрытая Бета | - (https://youtu.be/ZtSyQAoJcb8)

12 - Gamespack | Лаунчер GameFi на NEAR Protocol | Мобильные NFT Игры - (https://youtu.be/biM4tYN6C-k)

13 - Metamon | Королевская Битва с Покемонами на Блокчейне NEAR | Розыгрыш - (https://youtu.be/Wgc3zhZ1Ctc)

14 - BATTLEMON | Шутер на Блокчейне NEAR | Заработок в Интернете - (https://youtu.be/owKQ7YHbFME)

15 - Amber | NFT Шутер | Запуск Игры Через Steam | Free 2 Play | Заработок в Интернете - (https://youtu.be/5VqE5W3UIPc)

16 - Histopia | NFT MMORPG на Мультичейн-Сети | Обзор Новой Метавселенной | Заработок в Интернете - (https://youtu.be/3G5GLSM-jBE)

17 - MotoDEX | Соревновательные NFT Гонки на Мультичейн-Сети | Заработок в Интернете - (https://youtu.be/wA4iRXsjsIg)

18 - Metamon | Королевская Битва с Покемонами на Блокчейне NEAR | Free Mint | Заработок в Интернете - (https://youtu.be/RdjnT7j3m98)

19 - Exverse | Лучшая ААА Игра 2023 на Блокчейне ? | NFT Игра Без Вложений | Заработок в Интернете - (https://youtu.be/uw1Bas40i88)

20 - Castle Overlord | NFT Стратегия на Блокчейне NEAR | Заработок в Интернете - (https://youtu.be/BHD-1dYb-7c)

21 - The Brown Game | NFT игра на Блокчейне NEAR | Заработай 20$ Без Вложений - (https://youtu.be/D3HfqEie3u0)

22 - WORDL | AURORA2048 | NFT Игра на Блокчейне AURORA | Заработай Токены Aurora Без Вложений - (https://youtu.be/JhRsMfMSruk)

23 - AURORA2048 | NFT Игра на Блокчейне AURORA | Обновление в Игре | Заработай Токены Aurora Без Вложений - (https://youtu.be/yPX6CTaDWPk)

24 - Meta Lordz | NFT MOBA на Блокчейне NEAR | Игра Без Вложений | Заработок в Интернете - (https://youtu.be/Geplfy06TM8)

25 - ClashRow | Новая NFT Игра на Блокчейне NEAR | Заработай Токены SKP и NFT | Заработок Без Вложений - (https://youtu.be/6r8TW33GtgE)

26 - World of Rogues | NFT MMORPG на Блокчейне NEAR | Розыгрыш | Заработок в Интернете - (https://youtu.be/ZKkAtnA4MVM)

27 - Crypto Fox | Мобильные NFT Игры Без Вложений на Блокчейне NEAR | Realis network - (https://youtu.be/t5zoMeXbgaU)

28 - Aurora Play | Заработай Токены Aurora с Минимальными Вложениями (https://youtu.be/kwaR8PUJCCY?si=e1cbkv9bvtSAvhRi)

29 - Black Snow | Мобильная NFT Игра на Блокчейне NEAR (https://youtu.be/cSoyWAG9ve4?si=7piHZq7zb67HtfrB 1)

30 - Крипта для Новичка Без Вложений (https://youtu.be/e3HZ9nuvUAs?si=_sdtovDYeNQtFHyH)

31 - Crystals of Naramunz | Гем на Блокчейне NEAR | Free to Play RPG (https://youtu.be/ZBPKChcpoyU?si=vMkwr0RiteLoXoSs)

32 - Топовая Платформа Для Заработка на Web2 и Web3 Играх Без Вложений (https://youtu.be/INgiQ4Hcx9g?si=U5w0W55S0MBEGgHW)

33 - Топ 5 Ожидаемых NFT Игр 2023 (https://youtu.be/auXnoPPSCDg?si=NgYMvUYNYPZOprpr)

Streams

1 - Learning Games on NEAR Изучаем Игры на NEAR | Обновление в Multiverse Fighters | Крафт Зомби в ZomLand | Стрим | Розыгрыш - YouTube

2 - World of the Abyss World of the Abyss | Стрим | Розыгрыш NFT и Токенов NEAR - YouTube

3 - Launching NearEco Servers Запуск Серверов NearEco | Near\Aurora | Стрим | Зарабатывай токены NEAR - YouTube

4 - New Year’s Giveaway from NEAR Protocol Стрим | Новогодний Розыгрыш от NEAR Protocol - YouTube

Banner branded by NEAR

1 - Ember Sword P2E Гем на 100 Иксов (https://youtu.be/D1CVJ5zm4v4?si=EoxbGAauyAkI_7H_)

2 - Rumble Racing Star (https://youtu.be/klBsABDvPUA?si=oxPeWsDAFoboO1US)

3 - Champions Ascension (https://youtu.be/pgvwLfe3SSo?si=2F5pwqDSq4-tf0nD)

4 - Новые Игры Axie Infinity - Origin (https://youtu.be/pYZ_EOQQnIA?si=FVognJK4lqg0HM2n)

5 - Crazy Ants (https://youtu.be/lHT3fnCFL_Q?si=cc2P10fbcGnaRoCt)

Audience Perception: One of the most gratifying outcomes of my efforts has been the positive change in how my audience perceives NEAR. They’ve come to regard NEAR as a blockchain worthy of trust, eagerly participating in various projects and investing in tokens.

Recognition and Awards:

It’s with pride that I share the news of my blog winning first place in the “Best Content Creator” category at the PlayToEarn Awards 2022. This accomplishment not only serves as a testament to the loyalty of my audience but also promises to expand my channel’s reach, thanks to the recognition from the broader crypto community.

At the moment, the audience of YouTube and Telegram has been very successfully covered.The audience perceives NEAR as one of those blockchains that can be trusted, people ready to enter projects and buy tokens.

Also, I consider it important to write that my blog won first place in PlayToEarn website, nomination “best content creator”: PlayToEarn - Awards 2022, Best Content Creator National - Best Content Creator National 2022 - PlayToEarn Blockchain Game Awards 2022 | PlayToEarn

This means that my channel receives additional traffic from people who read this magazine, plus this is proof of the loyalty of my audience, since the choice was made by the community.

Also, we tried a new format of native advertising, which showed the result in the form of greater coverage and interaction with new audience!

New Formats and Synergy Guild:

In the pursuit of innovation and broader reach, I’ve ventured into the realm of native advertising. This endeavor has borne fruit by significantly enhancing our coverage and fostering meaningful engagement with new audiences.

This month, I introduced the GameFi guild “Synergy,” a community of enthusiastic players, bringing new audience through events and tournaments, further boosting awareness and participation - Synergy Guild

Funding for the month of October 2023

YOUTUBE:

Monthly video release + 4 video reviews

Joint collaborations with other bloggers to promote NEAR

YouTube video

Advertising, Guide > 4 video reviews for month - 350$*4 - 1400$ for a month

Review of games and projects based on NEAR for the YouTube audience, user guide, attracting other bloggers for collaborations and increasing coverage. Duplicate content on social media networks (Telegram, Discord)

Detailed analysis of projects in social networks (Telegram and Twitter), duplication of content, work with the audience, moderation of issues related to NEAR - $300

Watermark and a banner branded by NEAR. The banner is placed on potentially popular videos and the sponsor is announced as a partner of the YouTube Channel. In this case, it works for recognition, as well as finding new audiences, which could potentially be much larger than the audience of specialized videos about NEAR projects.

Integration example: https://youtu.be/lHT3fnCFL_Q?si=zAmG18wbmr4Cizob

Price: banner branded by NEAR in 2 video reviews for month - 125$*2 - 250$

10 posts of $50 each > $500

Engage telegram with additional posts that do not fit the YouTube video structure. More communication with the audience outside of YouTube, answers to questions, additional involvement that will influence people’s interest in the blockchain and increase traffic.

Example Telegram: Contact @cryptogamers2

Total budget: $2450

Wallet ID: sookast.near

Wallet owner name: Kirill Dorofeev

Closing and Expectations:

I want to express my sincere appreciation for considering my application. The opportunity to receive this grant would further fuel my commitment to promoting the NEAR blockchain and expanding its reach. I eagerly await your feedback and any additional information you may require to facilitate this process.

Bakaka · October 22, 2023, 7:13am

Thank you for your proposal.

Unfortunately, I won’t support this proposal this time. Do resubmit next month.

Reason: Not aligned with our latest update on core value and KPIs read more here https://gov.near.org/t/marketing-eco-dao-octobers-funding-round/36635

techdir · October 22, 2023, 10:21pm

It’s some kind of a joke , the man have concrete numbers, views, YouTube channel, game reviews, 1.5 years on Near…No we don’t need it

Bakaka · October 23, 2023, 5:51am

No objections about his numbers. Am talking about alignment with our core value and KPIs

Other councils will support it, if they see the gap with mine.

so608 · October 24, 2023, 10:08pm

Hi @SOOKAST thanks for the proposal – I note your long-time contributions to the ecosystem. We’re currently allocating funding to a limited number of ecosystem content creators and need to prioritize those who can clearly outline how they will align with and communicate metrics in support of the NDC’s October guidelines.

As I have mentioned on a few other proposals, I know that top of the funnel activity is hard to connect to on-chain activity in many cases, and I am sympathetic to that issue. That said, I would like to hear your thoughts on the KPIs and your answers to the questions #1 and #2 below.

Please use the following metrics that will be used for tracking individual initiatives’ performance by Marketing (Eco) DAO. All the metrics must be attributable to the relevant project/initiative through on-chain activity and off-chain reporting, ensuring GDPR compliance and preserving privacy:

Accounts retention after 1/2/4/8 weeks — the percentage of accounts who continue interacting on the chain over a given time period (higher is better)
Account acquisition cost — budget divided by the number of accounts interacting through the funded initiative (lower is better)
Median number of dApps used by P95 accounts retained for 1+ week (higher is better)
Number of accounts retained for 1+ week using at least three dApps (higher is better)
Social engagement score — some compound metric of the number of posts, likes, and followers/views in social media produced by the users.

Let’s take this example: Why should Marketing (Eco) DAO fund Project X?

Project X should have a clear goal and target audience
Project X should bring improvements to several metrics listed above

Based on the above, can you share:

Most recent report for latest funding
Which of the above KPIs your initiative will use if funding is received
How you will track and share the results with MDAO so we can have visibility into the results?
What is the most important aspect of this proposal, the most crucial to fund – what will have the most impact for the community?

The reality is that MDAO has 30+ pending proposals for limited funds. Thanks for answering the questions and being open to the feedback.

Thanks!

Dacha · October 25, 2023, 10:47pm

Hello! Unfortunately, your proposal doesn’t align with NDC goals and KPIs, so I can’t support it. Please revise your proposal and submit it again.

SOOKAST · October 26, 2023, 10:48am

Hi, thanks for the reply. I’ll edit the request today

SOOKAST · October 27, 2023, 7:37am

Good afternoon, may I know the reason for closing the offer?