[Budget] Degens 2.0 and February Report

This month has turned out to be just crazy. We faced a serious delay in our payments for January, as well as military actions inside Ukraine.

First of all, I want to say that our team has participants from both Russia and Ukraine. Despite the military conflict between our countries, we remain friends and true comrades.

I am very sorry that such events still happen in the world, I am sorry for all the families who suffered during the conflict. Peaceful people should not suffer because of the big game of politicians!

The consuls decided to assign the maximum reward to all residents of Ukraine as part of the Degen Army, regardless of their performance. We have assigned Tier 1 lvl to everyone in order to somehow help in this situation.

I hope that this situation will be resolved soon…

Report on Use of January Funding

January funding was used for

  • individual payout each member;

https://app.astrodao.com/dao/degens.sputnik-dao.near

We are Hiring:

Requirement:

  • Must be an Active Twitter user with good knowledge about tweets & stuff.
  • Thorough knowledge about the Near Protocol & happenings in the ecosystem;
  • The skill of creating high-quality content (articles, videos, posts, infographics, and so on);
  • At least 20+ hours a week (usually much more);
  • Preferably! Reddit account (1000+ post karma, 100+ comment karma, account age is at least 6 months)

Fill out the application form:

https://docs.google.com/forms/d/e/1FAIpQLSeVE66ThXVLZhcTg4ClvzqwU5hBOGRF2CIWL1UdqhpjJp2NyA/viewform

If we are interested in you, we will contact you!

February Objectives

The Degens’ performance can be measured quantitatively and qualitatively, as we told earlier we had reduced the number of degens from October & its max 25 Degens now, from then we are standing strong & believe in achieving much higher results further.

General Social Media Objectives for February:
(1) increase average impressions for Twitter from last month, (2) nurture more NEAR KOL accounts, (3) boost NEAR’s visibility in line with significant announcements (Grants, Near DeFi, Aurora DeFi, Ref Finance)

Main actions: (1) daily Twitter activity, (2) quality content creation, (3) audience building, (3) push the NEAR & Ecosystem updates throughout CT.

Methodology for tracking performance: Twitter analytics

[Quantitative] Analytics

  1. Twitter

Out of 17 accounts, over the last 28 days, we didn’t see explosive growth like the previous month. Our metrics dropped a bit. The current global situation affected a lot of degens. Our Detailed Stats for this month can be seen here.

  • Average # of tweets = 208; Average Profile Visits = 24100 (+91%); Average Mentions = 558(+30%); Average # of New Followers = 354; Average # of impressions: 125942 (-13%); Median # of impressions = 108266 (-17%)

  • Distribution: 0 accounts accrued less than 50K; 3 accounts fell between 50~70K; 2 between 70K~100K; 6 between 100K~150K; 4 between 150K~200K; 1 over 300K

*Please keep in mind that the comparative metrics are for reference only, as we are not dealing with the exact same data pool compared to the previous month.

  • Pushed a few New Launches and events in sync with the NEAR Marketing team & as per project requests from the ecosystem…

  • This month we got along with Market in NFT Space, pushed mostly NFT Ecosystem on NEAR, various mints, giveaways, Thoughts & much more.

This month was pretty tough for us all, whether be it delayed payouts & even a global crisis, but we stood firm & gave out our best. I agree performance wasn’t up to par like last month, but we did maintain decent stats, next month, we’ll come back stronger with better stats for sure.

  1. Bitcoin Talk

The main task in this direction was the creation of threads in the main discussion thread of altcoins. This approach can help increase the number of comments and views of our posts. Based on our own research, our threads are mostly viewed by high-ranking representatives of the forum, which allows us to attract experienced users to the Near Protocol ecosystem.

  • Total views on degen’s threads = 17290 (+15%);
  • Total number of comments on degens’ threads = 2735 (+10%);
  1. Reddit

As before, we focused on quality posts about the Near Protocol ecosystem. Our posts included the main events from the ecosystem, as well as the creation of discussions between adherents of several blockchains.

  • main subreddit: r/CryptoMarkets
  • Total posts = 47;
  • Likes = 488;
  • Comments = 3322 (+53%);
  1. Influencer Targeting

Total number of comments posted on Youtube: 232 (+55%)

  • Total number of tweets made to Youtubers: 44;
  • Results (referring to KPI): 25 (+150%) (videos on NEAR as a result of targeting + requesting);
  • YT Answers/likes: 24;
  • Twitter Answers: 3;
  • Raids: 19;
  • Successful Raids: 18;

[Qualitative] Content and Other Contributions

  1. February content highlight
  2. Strengthened coordination with NEAR core marketing: (1) continued participation in the Marketing Distribution TG group, (2) direct communication with NEAR core marketing (@rimberjack participates in the NEAR marketing sync and Trello board, coordinating community hype with official launches + news). Adding to this, the reorganisation of the Degens program also established stronger connections with Joep from NF and Hype Partners. There is now a Growth Channel Leaders TG Group + announcement channel to strengthen distribution efforts among Hype Partners, degens, Reddit Ops, Swine Guild, 4NTS, and Flying Rhino Guild.
  3. Support for NEAR ecosystem partners: the Degens provide an on-the-ground service to activate the NEAR community. We are working with the Aurora Team (especially the new Aurora community manager), Ref Finance, and Metapool, OIN Finance’s in improving marketing directions.

Proposal for February Funding

We request rewards for 18 members in total

Currently, we have reduced the team to 18 people. I remind you that we are hiring new members of Degen Army. The maximum number of participants is 25.

Total: 51 000 USD + 10% (сompensation for price changes). Last month we received 13-15% less.

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So the fundings is now fixed in usd denomination instead of fixed in terms of near.
Nice to see the stability.

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Fixed NEAR payouts used to be a matter of concern but no longer an issue (based on feedbacks since January when USD denominated Payouts for degens started).

USD Payouts across the board.

I Told You So Nbc GIF by Good Girls

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