Funding Scheme: Monthly
Verse offers the first social music streaming platform addressing the inadequate pay musicians have off their streaming royalties. Verse’s goal is to provide a platform where listeners can stream millions of songs, independent musicians can sell their music directly to listeners using NFTs removing middlemen, and fans operate Nodes hosting artists’ content in turn for rewards.
Verse is a on demand music streaming service targeting independent musicians first. Musicians get paid about $3000 for every 1 million streams on Spotify, Pandora, etc which is roughly 12% of the actual revenue the platforms take in. Verse will change that with a new model, where we split ads 50/50 based on your fans’ streaming time, not the current “Pool model” all the major streaming services use. Think Twitch ads split model.
Since Verse is built on NEAR, Musicians have the additional ability to monetize by turning multiple songs into a music NFT album, called Collectable Albums, that can be sold directly to their following on Verse, making 95% of the revenue. Verse will provide a simple process to upload music & artwork, Verse generates the music NFT, payment portals, etc so makes it extremely easy for a musician to come into web3 with zero knowledge.
Every user whether a listener or musician, will automatically have a NEAR wallet generated and connected to their account, thus furthering our goal of bringing the mass of Web2 to Web3 in an organic fashion.
For the month of April 2023, we will be running multiple campaigns listed below to gain users:
Twitter spaces from page @verse_audio weekly
Twitter spaces from selected musicians page weekly
4 TikTok videos per week from our 36k page @verse
10 pieces of Content creation for all our social channels
2 Video creation for youtube per week
4 articles per week on our Medium page
120+ total Custom graphics created for each musician to post to their social channels to spread awareness of Verse launch
These ad campaigns lead up to the launch of our music streaming service. We currently have 120+ musicians signed up with additional 50+ people wanting to be in beta with ZERO marketing!
Funding request is focused on expanding Verse in such:
- Follower acquisition on twitter
- Marketing potential Flagship product coming to NEAR
- Brand exposure as best Web3 music service
- Musician acquisition for Verse platform
- Listener acquisition on Verse platform
Total Funding Request: $4800
KPIs for success:
Increase Twitter following-
- Current: 1100 Followers
- Target: 2500 Followers
Increase Musicians signed up
- Current: 122
- Target: 250
Increase TikTok following
- Current: 35.9k
- Target: 40k
Increase whitelist Node operators
- Current: 81
- Target: 150
Increase Discord following
- Current: 43
- Target: 100
Expected impact and value you foresee for the NEAR ecosystem
5000-10,000 new users from Web2 with new NEAR wallets coming into Web3 in 6 months
Our goals to onboard 75k users by end of 2024
**Aside from you, how many people do you foresee being involved?**
Verse team: 12
**Links to similar, previously funded forum proposals**
Approved for $5000
Approved for $3500
If KPIs are hit would like to continue this for 3 months total
NEAR Wallet ID: versemusic.near
Wallet Owner’s Name: Zein Zaioud
Notes: Verse won a grant from NEAR in fall 2022 to develop and need marketing funds to execute a successful launch finally!