[APPROVED] PH Guild October 2021 Initiative

Guild Name: NEAR Protocol Philippines

Funding Scheme: Monthly

“Making it possible for normal people to use (blockchain/NEAR) … can unlock a whole new world…”

                                           -Illia Polosukhin, NEAR Co-founder

That is what the Filipinos have experienced for the past quarter: ‘unlocking a whole new world’ of possibilities to earn, learn, interact, and express–in the NEARverse. This is the impact we are seeing among our community members with NEAR. From benefiting financially with NEARCrowd, to advancing NFT careers, we cannot help but be fascinated with the possibilities that afforded us with the protocol.

Our previous monthly reports included testimonials of our community members who expressed their gratitude for having been part of NEAR PH. It’s like NEAR was like this mobile suit robot that rescued our community from the devastation brought about by the pandemic. A number of them have covered their monthly expenses and their medical expenses.

Therefore, as NEAR PH moves into the 4th quarter, the team has decided to do the following:

Goals:

  • To continue generating marketing materials to educate Filipinos on blockchain and the NEAR advantage.

  • To continue coming up with and implementing weekly and quarterly event mechanics; This, in turn, helps us to grow and maintain an engaged Filipino community.

Value:

The more educated and engaged Fililinos become through NEAR PH, the more NEAR dApps they can sign up for. That, in turn, makes the NEAR ecosystem more robust in the long run.

Impact:

The Philippines is badly hit with the virus. More people lose their bread and butter. We aim to educate Filipinos on NEAR Protocol. This campaign can help jobless Filipinos generate alternative sources of income like NFT sales. Filipinos can also consider crypto investment vehicles via yield farming on NEAR.

Moreover, Filipinos love to play videogames; when play-to-earn games are launched on mainnet, we can launch another gaming subgroup in our community, as needed. We not only play by ear, we play by NEAR.

Activities (Current and Upcoming)

NEAR PH is still going to do what it has been doing for the past 8 months:

  • Creating & distributing marketing contents
    (blogs, interviews, videos, tutorials, translations, infographics)

  • Weekly events (interviews and calls)

  • Community management (growth, nurturing, branching out)

New and Refined Features:

  • Special Explainer Video Series (for demystifying blockchain)
  • Making our weekly and monthly events even more engaging
  • Launching quarterly special events

Social Stats (as of October 2nd week)

  • 582 followers on Twitter
  • 915 followers on Facebook Page
  • 310 subscribers on Youtube
  • 81 videos on Youtube

Community

  • 631 members on Telegram
  • 92 members on Discord
  • 697 members on Facebook Group (Private)

Behind the Scenes

Consulting

We are consulting with external service providers to gain insights and learn the best practices on how to run, not just a community, but also how to maximize the exposure of our marketing materials to our target audience. It’s part of our overhead expenses from our common fund as a regional guild.

We are also in touch with NEAR’s legal guild. This is so that we can carefully position ourselves in the country, while at the same time being aware of the laws and regulations that have a bearing on our activities as a hybrid crypto community.

Possible Outsourcing

We have already started to scout for specific talents just in case we need their services and expertise for our marketing materials. There may be some time when we might need to outsource certain tasks to third-party contractors. This will be the case when the internal NEAR PH team’s workload reaches its ceiling.

                                  MARKETING CONTENT

1.Special Explainer Video Series (1 to 2 minutes)

Impact:
These videos demystify blockchain concepts among Filipinos, not just among our existing community members, but also among those whom we have yet to reach.

Value:
The more Filipinos get educated on blockchain through NEAR PH, the more they explore blockchain opportunities on NEAR Protocol.

Rationale:

In order for us to pave the way for NEAR Protocol to smoothly gain a foundational foothold in the Philippines, it is necessary that we clear up the misconception about blockchain through short-but-informative explainer videos.

The videos are going to be in our hybrid mother tongue: Taglish (Portmanteau for Tagalog and English). We cannot wholly use Tagalog, as some blockchain jargons don’t have a direct translation into Tagalog. Thus, Taglish.

As in any other countries, Filipinos think that blockchain, Bitcoin, and crypto, are all scams. This is because countless Filipinos have been victimized by these ponzi schemes, disguising themselves as Bitcoin miners and fund managers. We have encountered these objections in the last 4 months when we started an outbound campaign to generate leads.

Therefore, by persuading our target audience through these explainer videos that blockchain is a legitimate technology, perhaps citing that Coinbase, a crypto exchange platform, became a publicly-traded blockchain company on NASDAQ, we can reassure our community members, and those we are going to reach, that NEAR is not another scam.

Explaining an abstraction can be a challenge, especially when explaining crypto concepts. Therefore, we are going to utilize Philippine-based analogies, metaphors, and stories that Filipinos can readily grasp.

Moreover, these explainer videos are EVERGREEN, timeless. They are going to be redistributed in the years to come as references for our new members. These will be included on our special Youtube Playlist for easy access.

From conceptualizing to careful script writing, storyboarding, voice over recording, animation and visual production, music and sound effects integration, post production editing, everything will be painstakingly taken care of.

2. Engaging Weekly Calls

Impact:
Having regular networking events for our community to look forward to each week, they feel the presence of NEAR not just on the group chats, but also on recorded conference calls with a real host from the team. The videos can be distributed and referred to in the years to come for reference.

Value:
This arrangement can be an avenue for NEAR projects and their founders to be featured in our weekly community calls.

3. Key Personality Interviews

                                 With whom?

With project founders, famous NFT artists, popular NEAR community members on their stories, project features, and what’s in store in the NEAR future for their projects.

Impact:
Knowing the personality behind the project, art, or behind the pseudonym, community members can get acquainted with people in the ecosystem, that they are not just faceless avatars. They could feel that there are real people behind these dApps.

Value:
The more our community is acquainted with NEAR founders and key figures, the more NEAR protocol becomes meaningful to our community, a sense of belongingness.

4. Two Featured Articles (2 well-thought-out articles)

Impact:
These well-crafted how-tos and informational blogs on the hottest NEAR
Projects can either inspire our audience, or spur them on to take action based on the steps outlined in the content.

Value:
After the community has consumed the content, they can apply the information by either
signing up for different dApps on NEAR featured in the content.

5. Tagalog Translations (1 per week/4 per month)

Impact:
Reading contents in our mother tongue can strike a deeper chord with Filipinos

Value:
Having NEAR-related content in Tagalog makes Filipino feel the presence of
NEAR in the Philippines

6. Theme related Tutorials

Impact:
We are going heavy on DeFi this month, but we have already made 2 videos on NEAR Academy. Therefore, we will still make theme-related how-to videos on DeFi Yield Farming videos for our community to consume and act upon.

Value:
These actionable how-to videos will prompt the community to apply the recommended actions.

7. Illustrative Infographics (1 per week/4 per month)

Impact:
Even the most effective communicators still need a visual aid to illustrate their message. Audio and written forms can only do so much. An infographics can convey an idea in a visual manner. As crypto concepts are new to Filipinos, infographics make them comprehend the idea deeper.

Value:
Giving visual aids to the community makes them appreciate the NEAR ecosystem fully. This can make our community understand where they are within the ecosystem and see the bigger landscape, so to speak. This in turn makes them stick around with NEAR.

8. On-demand How-to Videos

Rationale: at some point during the month, we may need to upload a how-to video in response to an immediate need. This can be in the form of how to liquidate on Binance, how to open a wallet, etc.

Impact:
Being shown a step-by-step guide in video form can make our community apply what they learn from the material.

Value:
The more our community interacts with different dApps, the more wallets are created, the more transactions are taking place on top of NEAR.

Metrics
In order for us to have a quantitative assessment on the success of our various initiatives mentioned above we have determined that we would want to hit the following milestones for each initiative.

  1. Special Explainer Videos - Have at least 100 views or more within 30 days after uploading them for each explainer video we put out.

  2. Weekly Engaging Calls - We aim to have an average of 10 participants join us per weekly call.

  3. Key Personality Interviews - Have at least 100 views or more within 30 days of publishing the interviews on our Youtube channel.

  4. Featured Articles - We aim to havet 100 reads or more of our articles within 30 days of their being uploaded on medium.

  5. Tagalog Translations - We aim to have at least 50 reads on our articles within 30 days of their being published.

  6. Theme Related Tutorials - Have at least 70 views or more within 30 days of the videos going up on our Youtube channel.

  7. Illustrative Infographics - We will be using Twitter stats to measure the reach for our infographics. We aim to have at least 20 retweets within 15 days of publishing for each of our infographics given the size of our following at the moment, we will be increasing this metric as our follower count grows.

  8. On-demand How-to Videos - Have at least 50 views or more within 30 days of the videos going up on our Youtube channel.

Conclusion

As NEAR PH establishes a presence in the Philippines, more Filipinos are going to be educated on NEAR and participate in the transactions on top of NEAR, be it on NFT platforms, yield farming, gaming, etc.

We are excited to see NEAR Protocol’s DeFi and crypto benefits establish a strong foothold on this 7-thousand-island archipelago with one hundred eleven million population (111,000,000) nation, half of which, 50+ million, remain unbanked (with no bank accounts).



More power to Blockchain solutions via NEAR Protocol!



The following breakdown has been carefully considered by the team for commensurate distribution of funds. A common fund has also been made for overhead and unexpected expenses.

This is so that we can still operate not just with the same marketing materials since we started February this year, but with new features and initiatives that can make our operation even more impactful with a long-term horizon.

Expenses breakdown:

  • 2 Minute Explainer Video Series (2500USD per video x 1) 2,500USD
  • Weekly engaging calls (200USD per session/video x 4) 800USD
  • Key personality Interviews (150USD per session/video x 4) 600USD per month
  • 2 Featured articles (250USD per article x 2) 500 USD
  • Tagalog translations (100USD per piece x 4) 400USD
  • NEAR Academy tutorials (100USD per video x 4) 400 per month
  • Illustrative Infographics (50 USD each x 4) 200USD per month
  • On-demand How-to videos (freely given, pro bono) it’s on us :wink:

Total Payout Request: 5,400 USD

NEAR Wallet: near-philippines.sputnik-dao.near

Owner: NEAR PH Team

3 Likes

Great proposal! I’ll check it out in detail ASAP :100:

Tagging the MarketingDAO Council for visibility @marketingdao-council

3 Likes

Where are these videos being posted? Who is creating them? Are there any other examples?

Shared where?

Same one as above, where are these being shared? Who is making them?

What language are the videos going to be in? Something native, English, or something else?

Ah, can you share this link please?

1 Like

Hi @David_NEAR!

1. Where are these videos being posted? Who is creating them? Are there any other examples?

These are going to be on NEAR Philippines’ official Youtube channel
NEAR Protocol Philippines.

The NEAR PH team is creating these series of videos.

No examples for now.

2. Shared where?

Articles are going to be shared on NEAR Philippines’ official Medium account. Videos are by default shared on NEAR Protocol Philippines’ official Youtube channel. The NEAR Philippine core team is making these videos.

They’re in English and Tagalog, “Taglish” the portmanteau of English and Tagalog.

Link: NEAR Protocol Philippines - YouTube

2 Likes

Can you link the NEAR PH YouTube channel for transparency? I’ll go over the other details shortly :slight_smile:

1 Like

I find this a bit too expensive compared to the other activities. Can we get more information?

Have we identified which content will be translated?

Which will we use as reference?

Who are the key personalities? Is this specific to NEAR or something else?

@jcatnear sure thing!
Here is the link: NEAR Protocol Philippines - YouTube

Hello, JC.

This 3 video series will pave the way for demystifying blockchain concepts into simple terms, addressing the wider audience for a long term campaign. Explainer videos in Tagalog can simplify things for the bigger Filipino audience.

(October) 1st installment: What Bitcoin, blockchain, and crypto essentially is, and that NEAR is better than Bitcoin in many aspects.

(November) 2nd installment: While Bitcoin and Ethereum are more popular, this video is going to explain why NEAR is way better than the two (BTC and Ethereum.

(December) 3rd installment: What is the NEAR PH community and why you should consider joining.

These 3 are foundational in reusing for the longer campaign.

We scouted around 3rd party explainer video providers and we encountered challenges:

  1. These companies would charge between 5 to 8 thousand USD for a 2 minute explainer video.

  2. Even if we opted for their service, we may not be able to make it in time for the NEAR PH campaign, as these companies also have their current projects to work on. That means NEAR PH won’t be able to receive the videos on time.

Therefore, in view of the above hurdles, the team decided to do it inhouse, refocusing labor and research so as to produce it at half the price: from 5 - 8k usd to just 2.5k USD.

Overall, we shall still receive an amount similar to what the NEAR PH team has been accustomed to receive for several months, the same ballpark figure: 5.4K USD all in all.

This time, though, just reallocating the funds, giving more funds to the activities that require more intensive effort, in this case in making explainer videos.

Thanks for asking.

  1. Have we identified which content will be translated?

This is a good question. We shall translate the 2 articles that is written inhouse.

And the other two are from articles that we deem necessary to translate into Tagalog.

For instance, since we are launching our DeFi community, we are looking at DeFi related articles.

  1. Which will we use as reference?

There will be 4 or learnnear.club tutorial videos in Tagalog, but we are going to add tutorials in staking, such as that of MetaPool.

  1. Who are the key personalities? Is this specific to NEAR or something else?

The key personalities are NEAR-native founders/leaders. We have interviews coming up with MetaPool’s Claudio, Mintbase’ Maria, Shroom Kingdom’s Mario, Swine Guild’s Chloe.

These guests will show the Filipinos the faces behind these great projects. This way the projects don’t just remain impersonal. These projects become more meaningful when Filipinos get to know the stories behind these projects and the founders that launched them.

Dear @drewmarpa how much your guild pays to Flying Rhino for work in social media?
Why did you hire the guild if your guild did all social media work before?
Thank You

Thank You

Hello, @Dacha. Hope your week started off well.

NEAR PH does not pay Flying Rhino anything; pro bono publico.
NEAR PH just consults with Rhino for content strategy and insights for maximum reach.
NEAR PH does its own social media; and the pro bono advice from Rhino is invaluable.

Thank you.

3 Likes

Would be awesome if you guys set up a DAO on Astro and had the funds sent there, rather to an individual’s wallet.

You can find a guide to setting up a DAO on Astro here.

1 Like

Ok, thanks. Actually, they provided misleading information about creating content for your guild.

Attn : @grace @David_NEAR James

Hey @David_NEAR thanks for the suggestion! Will be creating one soon!

1 Like

Hey!

Some more Qs from JC here, once they’ve been answered I’m happy to approve :white_check_mark:

1 Like

Hey guys,

I see this is in Astro. Can you please address the above questions before we move forward with approving?

Thanks!

1 Like

Hey, David,

Thanks for the heads up! :grinning_face_with_smiling_eyes:

For the translated content, we are actually translating virtually all articles that NEAR Protocol puts out on a regular basis especially those that our community can benefit from.

As for the key personality interview we have stated in our initiative that we will be interviewing project founders, popular NFT artists, and key figures within the NEAR ecosystem.

3. Key Personality Interviews

                                 With whom?

With project founders, famous NFT artists, popular NEAR community members on their stories, project features, and what’s in store in the NEAR future for their projects.

Impact:
Knowing the personality behind the project, art, or behind the pseudonym, community members can get acquainted with people in the ecosystem, that they are not just faceless avatars. They could feel that there are real people behind these dApps.

Value:
The more our community is acquainted with NEAR founders and key figures, the more NEAR protocol becomes meaningful to our community, a sense of belongingness.

1 Like