Guild Name: NEAR Protocol Philippines
Funding Scheme: Monthly
“Making it possible for normal people to use (blockchain/NEAR) … can unlock a whole new world…”
-Illia Polosukhin, NEAR Co-founder
That is what the Filipinos have experienced for the past quarter: ‘unlocking a whole new world’ of possibilities to earn, learn, interact, and express–in the NEARverse. This is the impact we are seeing among our community members with NEAR. From benefiting financially with NEARCrowd, to advancing NFT careers, we cannot help but be fascinated with the possibilities that afforded us with the protocol.
Our previous monthly reports included testimonials of our community members who expressed their gratitude for having been part of NEAR PH. It’s like NEAR was like this mobile suit robot that rescued our community from the devastation brought about by the pandemic. A number of them have covered their monthly expenses and their medical expenses.
Therefore, as NEAR PH moves into the 4th quarter, the team has decided to do the following:
Goals:
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To continue generating marketing materials to educate Filipinos on blockchain and the NEAR advantage.
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To continue coming up with and implementing weekly and quarterly event mechanics; This, in turn, helps us to grow and maintain an engaged Filipino community.
Value:
The more educated and engaged Fililinos become through NEAR PH, the more NEAR dApps they can sign up for. That, in turn, makes the NEAR ecosystem more robust in the long run.
Impact:
The Philippines is badly hit with the virus. More people lose their bread and butter. We aim to educate Filipinos on NEAR Protocol. This campaign can help jobless Filipinos generate alternative sources of income like NFT sales. Filipinos can also consider crypto investment vehicles via yield farming on NEAR.
Moreover, Filipinos love to play videogames; when play-to-earn games are launched on mainnet, we can launch another gaming subgroup in our community, as needed. We not only play by ear, we play by NEAR.
Activities (Current and Upcoming)
NEAR PH is still going to do what it has been doing for the past 8 months:
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Creating & distributing marketing contents
(blogs, interviews, videos, tutorials, translations, infographics) -
Weekly events (interviews and calls)
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Community management (growth, nurturing, branching out)
New and Refined Features:
- Special Explainer Video Series (for demystifying blockchain)
- Making our weekly and monthly events even more engaging
- Launching quarterly special events
Social Stats (as of October 2nd week)
- 582 followers on Twitter
- 915 followers on Facebook Page
- 310 subscribers on Youtube
- 81 videos on Youtube
Community
- 631 members on Telegram
- 92 members on Discord
- 697 members on Facebook Group (Private)
Behind the Scenes
Consulting
We are consulting with external service providers to gain insights and learn the best practices on how to run, not just a community, but also how to maximize the exposure of our marketing materials to our target audience. It’s part of our overhead expenses from our common fund as a regional guild.
We are also in touch with NEAR’s legal guild. This is so that we can carefully position ourselves in the country, while at the same time being aware of the laws and regulations that have a bearing on our activities as a hybrid crypto community.
Possible Outsourcing
We have already started to scout for specific talents just in case we need their services and expertise for our marketing materials. There may be some time when we might need to outsource certain tasks to third-party contractors. This will be the case when the internal NEAR PH team’s workload reaches its ceiling.
MARKETING CONTENT
1.Special Explainer Video Series (1 to 2 minutes)
Impact:
These videos demystify blockchain concepts among Filipinos, not just among our existing community members, but also among those whom we have yet to reach.
Value:
The more Filipinos get educated on blockchain through NEAR PH, the more they explore blockchain opportunities on NEAR Protocol.
Rationale:
In order for us to pave the way for NEAR Protocol to smoothly gain a foundational foothold in the Philippines, it is necessary that we clear up the misconception about blockchain through short-but-informative explainer videos.
The videos are going to be in our hybrid mother tongue: Taglish (Portmanteau for Tagalog and English). We cannot wholly use Tagalog, as some blockchain jargons don’t have a direct translation into Tagalog. Thus, Taglish.
As in any other countries, Filipinos think that blockchain, Bitcoin, and crypto, are all scams. This is because countless Filipinos have been victimized by these ponzi schemes, disguising themselves as Bitcoin miners and fund managers. We have encountered these objections in the last 4 months when we started an outbound campaign to generate leads.
Therefore, by persuading our target audience through these explainer videos that blockchain is a legitimate technology, perhaps citing that Coinbase, a crypto exchange platform, became a publicly-traded blockchain company on NASDAQ, we can reassure our community members, and those we are going to reach, that NEAR is not another scam.
Explaining an abstraction can be a challenge, especially when explaining crypto concepts. Therefore, we are going to utilize Philippine-based analogies, metaphors, and stories that Filipinos can readily grasp.
Moreover, these explainer videos are EVERGREEN, timeless. They are going to be redistributed in the years to come as references for our new members. These will be included on our special Youtube Playlist for easy access.
From conceptualizing to careful script writing, storyboarding, voice over recording, animation and visual production, music and sound effects integration, post production editing, everything will be painstakingly taken care of.
2. Engaging Weekly Calls
Impact:
Having regular networking events for our community to look forward to each week, they feel the presence of NEAR not just on the group chats, but also on recorded conference calls with a real host from the team. The videos can be distributed and referred to in the years to come for reference.
Value:
This arrangement can be an avenue for NEAR projects and their founders to be featured in our weekly community calls.
3. Key Personality Interviews
With whom?With project founders, famous NFT artists, popular NEAR community members on their stories, project features, and what’s in store in the NEAR future for their projects.
Impact:
Knowing the personality behind the project, art, or behind the pseudonym, community members can get acquainted with people in the ecosystem, that they are not just faceless avatars. They could feel that there are real people behind these dApps.
Value:
The more our community is acquainted with NEAR founders and key figures, the more NEAR protocol becomes meaningful to our community, a sense of belongingness.
4. Two Featured Articles (2 well-thought-out articles)
Impact:
These well-crafted how-tos and informational blogs on the hottest NEAR
Projects can either inspire our audience, or spur them on to take action based on the steps outlined in the content.
Value:
After the community has consumed the content, they can apply the information by either
signing up for different dApps on NEAR featured in the content.
5. Tagalog Translations (1 per week/4 per month)
Impact:
Reading contents in our mother tongue can strike a deeper chord with Filipinos
Value:
Having NEAR-related content in Tagalog makes Filipino feel the presence of
NEAR in the Philippines
6. Theme related Tutorials
Impact:
We are going heavy on DeFi this month, but we have already made 2 videos on NEAR Academy. Therefore, we will still make theme-related how-to videos on DeFi Yield Farming videos for our community to consume and act upon.
Value:
These actionable how-to videos will prompt the community to apply the recommended actions.
7. Illustrative Infographics (1 per week/4 per month)
Impact:
Even the most effective communicators still need a visual aid to illustrate their message. Audio and written forms can only do so much. An infographics can convey an idea in a visual manner. As crypto concepts are new to Filipinos, infographics make them comprehend the idea deeper.
Value:
Giving visual aids to the community makes them appreciate the NEAR ecosystem fully. This can make our community understand where they are within the ecosystem and see the bigger landscape, so to speak. This in turn makes them stick around with NEAR.
8. On-demand How-to Videos
Rationale: at some point during the month, we may need to upload a how-to video in response to an immediate need. This can be in the form of how to liquidate on Binance, how to open a wallet, etc.
Impact:
Being shown a step-by-step guide in video form can make our community apply what they learn from the material.
Value:
The more our community interacts with different dApps, the more wallets are created, the more transactions are taking place on top of NEAR.
Metrics
In order for us to have a quantitative assessment on the success of our various initiatives mentioned above we have determined that we would want to hit the following milestones for each initiative.
Special Explainer Videos - Have at least 100 views or more within 30 days after uploading them for each explainer video we put out.
Weekly Engaging Calls - We aim to have an average of 10 participants join us per weekly call.
Key Personality Interviews - Have at least 100 views or more within 30 days of publishing the interviews on our Youtube channel.
Featured Articles - We aim to havet 100 reads or more of our articles within 30 days of their being uploaded on medium.
Tagalog Translations - We aim to have at least 50 reads on our articles within 30 days of their being published.
Theme Related Tutorials - Have at least 70 views or more within 30 days of the videos going up on our Youtube channel.
Illustrative Infographics - We will be using Twitter stats to measure the reach for our infographics. We aim to have at least 20 retweets within 15 days of publishing for each of our infographics given the size of our following at the moment, we will be increasing this metric as our follower count grows.
On-demand How-to Videos - Have at least 50 views or more within 30 days of the videos going up on our Youtube channel.
Conclusion
As NEAR PH establishes a presence in the Philippines, more Filipinos are going to be educated on NEAR and participate in the transactions on top of NEAR, be it on NFT platforms, yield farming, gaming, etc.
We are excited to see NEAR Protocol’s DeFi and crypto benefits establish a strong foothold on this 7-thousand-island archipelago with one hundred eleven million population (111,000,000) nation, half of which, 50+ million, remain unbanked (with no bank accounts).
More power to Blockchain solutions via NEAR Protocol!
The following breakdown has been carefully considered by the team for commensurate distribution of funds. A common fund has also been made for overhead and unexpected expenses.
This is so that we can still operate not just with the same marketing materials since we started February this year, but with new features and initiatives that can make our operation even more impactful with a long-term horizon.
Expenses breakdown:
- 2 Minute Explainer Video Series (2500USD per video x 1) 2,500USD
- Weekly engaging calls (200USD per session/video x 4) 800USD
- Key personality Interviews (150USD per session/video x 4) 600USD per month
- 2 Featured articles (250USD per article x 2) 500 USD
- Tagalog translations (100USD per piece x 4) 400USD
- NEAR Academy tutorials (100USD per video x 4) 400 per month
- Illustrative Infographics (50 USD each x 4) 200USD per month
- On-demand How-to videos (freely given, pro bono) it’s on us
Total Payout Request: 5,400 USD
NEAR Wallet: near-philippines.sputnik-dao.near
Owner: NEAR PH Team
