Guild name: Mintbase
Funding scheme: One-time
Mintbase is partnering with Judas for an NFT-enabled launch party happening in Lisbon on February 10th. Judas is a new marketing & communications agency by three former executives of the biggest agency in Portugal. They’ve managed accounts such as Procter & Gamble, Coca-Cola, Red Bull, UEFA or Apple and won several awards, including New York Festivals Advertising Awards, EuroBest, Cannes Lions, and Cresta Awards.
The party is to be held at their headquarters and will count with 200 guests from both the Web3 and the IRL worlds, such as C-Level execs from McKinsey or Vodafone. The event should also gain significant media attention from channels such as CNN Portugal, SIC Noticias or Expresso. Mintbase and NEAR will be introduced as main technological partners.
Invites will be distributed as NFTs via NEAR wallets and there will be other moments to showcase the technology: special NFTs distributed during the event, onboarding sessions, etc. NEAR’s logo is to be displayed in all promotional materials, as well as in the actual event space. Judas’ headquarters is located in an old Bank of Portugal building, so it features a large old safe in the middle (see photos in the file attached) - the idea is to utilise this as a play with cryptocurrency and the whole Judas theme.
We expect this to bring significant public attention to both NEAR and Mintbase, and believe it to be a great opportunity to introduce some key stakeholders to blockchain and its potential. Moreover, we’re counting Judas’ expertise will help us produce high-quality marketing materials both in terms of exciting use cases and basic onboarding experience.
As for how we’ll be measuring success - we intend to track media coverage and subsequent social media movement, as well as monitor possible partnerships born out of the event. This is also just the first experiment in our collaboration with Judas, which is already introducing us to some of their clients for upcoming, bigger projects.
Estimated timeline and achievement milestones
The party is to be held on February 10th 2022. 200 people will be onboarded with NEAR wallets.
- Save the date to be sent out by 24th of January
- NFT invite sent by 1st of February
- Press releases sent out the following week (expecting to have journalists present at the event)
Total requested amount: 744 NEAR ($16.75 at the time of writing) = $12400
Promotional materials + decoration (with NEAR & Mintbase branding) = $2200
Catering, drinks & promotional materials for 200pax = $6800
Music & Entertainment = $1100
Press & Event Management = $2200
NEAR Wallet ID - mintbase2.near
Wallet owner’s name - Mintbase
See more here - CRYPTO JUDAS LAUNCH PARTY V2.pdf (3.6 MB)
Let me know if you need any other info! Thank you so much