Hello NEARians, Let me start with a brief overview about me & the plan. I am Zubair, A Social media marketer and creative head with 3 years of experience. I had the plan to promote content about NEAR on RVCJ Media since long but couldn’t write earlier, I introduced the plan to @Dacha and he asked me to put a proposal.
Funding scheme : Monthly
About RVCJ Media,
RVCJ Media is India’s biggest Digital Media company, having 40Million+ followers base across all platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube), Verified on All platforms.
RVCJ is mainly focused on Memes & News and has a good reputation among brands since 11 years of foundation.
RVCJ has helped many brands like Amazon, klook, tinder, samsung, Sony etc. to promote their marketing campaigns via Memes & Infographics.
My Idea to promote NEAR :
NEAR Marketing team & Kitchen guild are doing great work bringing people to NEAR but currently we are promoting about NEAR only through Crypto influencers on YouTube or Twitter.
Their audience is already from crypto space.
My idea is to target general audience that is not much into crypto/blockchain. I would like to see NEAR as their first blockchain to use. This will help in our vision of Mass Adoption Of NEAR
Since RVCJ Media has a large amount of Indian audience I want to start this activity from them. RVCJ will be posting educational infographics, memes & updates about NEAR Ecosystem to bring attention of general people to NEAR Blockchain.
India has wide young audience to get attention to NEAR ❤️🔥
Number of Posts in a month & Planned accounts
RVCJ Media Twitter Account - 5 Tweets in a month (4-5k likes, might go more)
RVCJ Insta - 5 Posts in a month (200k likes target, might go more)
RVCJ Insta Story : 5 Stories (2.5-3 Million Views)
Crypto Decoding Instagram - 5 Posts in a month (4k likes, might go more)
RVCJ Facebook Community Group - 5 posts in a month (139k members)
Analytics of mentioned accounts & pages
RVCJ insta Story Views :
4 Infographics/Updates/Memes will be posted on each page highlighting features and guides of NEAR Protocol and the related article link will be put in BIO
4 stories will be posted on RVCJ Insta also.
1 Giveaway post will be done at the end of the month, Following will be the criteria for that.
Will organise Giveaway on RVCJ insta & RVCJ Twitter since these are the accounts with highest engagement.
RVCJ Will announce about this in the first post of the month and ask people to save it for the month end quiz. (600$ worth $NEAR reward pool)
1 - Followers participating in the giveaway will need to have NEAR Wallet, Those who don’t know how to create, we have them covered by posting link in Bio. of the Insta account.
- This will help us getting new NEAR wallets from the general audience.
Every follower who will answer in comments need to put their wallet id compulsory. So nit only winners but many followers will create the NEAR wallet and bring mass.
2- We will ask 1-2 quiz questions from the 4 content posted in the month about NEAR.
This will bring general people’s interest to read about NEAR and keep the information in mind for the month. Those who didn’t give attention to the posts earlier will go through the content again and read about NEAR to answer the quiz questions
To help new people onboarding on NEAR, RVCJ will redirect them to NEAR India Community Group where our Moderators and community members will help them with the issues/queries.
3- Followers need to give right answers in comments with their wallet address.
4- Out of them all. Few lucky winners who gave the right answers will be picked randomly and prize will be distributed.
Proposed Budget for this activity :
RVCJ Twitter : 5 Tweets x $400 = $2000
RVCJ Insta Post, RVCJ Story, RVCJ Facebook Community, Crypto Decoding Insta : 5 Posts x $1400 = $7000
Giveaway prize will be distributed by RVCJ from the total budget proposed (i.e. $9000)
Total Budget : $9000 ~ (559 $NEAR at the price of $16.1 updated)
Wallet id : zubairansari.near
Wallet owner name : Zubair Ansari
- I highly think that this plan is going to catch a lot of attention from general people to NEAR Blockchain. Once it gives us good result then we can propose more such activities on other network pages
Would love to hear from the community and @marketingdao-council about the plan and looking forward to start the activity once approved , May the NEAR Force be with you!
Thank you @Dacha for suggesting me to put the proposal on forum!