[PROPOSAL] Gambiarra-DAO - GAMBIARRA MARKETING 03/2022
PROPOSERS: Vinícius Gabriel Correia Pereira (GAMBIARRA SERVER ADMINISTRATOR ON DISCORD, DEV / SITE / YOUTUBE) Natasha Cremonese (SOCIAL MEDIA INSTAGRAM / FACEBOOK / YOUTUBE)
Alexandre Macieira (SOCIAL MEDIA TWITTER / YOUTUBE)
NEAR account for payment:
After approval it will be executed in the first week of March. Estimated in:
01/03/2022 à 31/03/2022.
Important: It is intended to submit the project in MARKETING-DAO again for the month of APRIL, and so progressively during the year, to maintain constancy in the work and marketing of DAO, in view of the growth of demands due to the progress of DAO and the Store in Social Networks.
PAYMENT HASH: NEAR
Progressively activate the marketing of DAO and the GAMBIARRA Store, through social media (TWITTER, INSTAGRAM, FACEBOOK, DISCORD, YOUTUBE).
Engage the target audience (collectors, artists, art admirers, people interested in NFTs, and in knowing and participating in MINTBASE).
Publicize the works, the artists, the MINTBASE platform, GOV.NEAR among many other amazing NEAR projects (Bounties, other DAOs).
Publicize the projects that are carried out within the DAO.
Maintain and put the video content of DAO projects on the Youtube Channel Gambiarra DAO. Organize playlists to continue providing content for the community.
Creation and Development of the Gambiarra DAO website, for dissemination and important information to the public.
Continue with the activation and progressive work of social networks Gambiarra, improving the work, so that we find our audience efficiently, paying qualified professionals who are part of the DAO.
Meet the advertising needs of our artists and DAO.
PAYMENT: USD 2,548.67 in NEAR.
Given that we are connected to social media on a daily basis, the use of social media for Marketing is recurrent. We see too many advertisements, photos, and videos.
Thinking about our DAO, we believe that we can use social networks in a professional way (SOCIAL MEDIA), with digital marketing, constancy in posts, planning and strategies, which will benefit both artists, the DAO, the MINTBASE platform and NEAR.
We also analyzed the importance of having a place (virtual) organized in channels for conversation between members of the DAO, the Store, artists, administrators, in view of this need for a suitable place and that has been spreading Discord was the best choice for this proposal. Besides that, Discord will be a place where a new participant of the store and DAO will be able to better understand the whole new context where he is, in a welcoming environment with several tools for him to start his participation in the MINTBASE-NEAR network.
Besides having analyzed and talked, we arrived at the construction of the project, the people who develop it are professionals, so there is the quality of the work to be done, as well as growing projects already being thought for the coming months.
DISCORD Gambiarra Server:
(GAMBIARRA’s server on discord, already features this format, where marketing members will publicize the invitation on Gambiarra’s linktree, as well as on social networks).
Category 1: Welcome to Gambiarra
Channel 1: Welcome
(The developed bot will continue to display the welcome message to all new members who join the Gambiarra server on discord).
Channel 2: Announcements
(Notices from DAO and Gambiarra’s store, council notice, etc.).
Channel 3: Rules
(Contains the rules that must be followed to maintain good coexistence in discord and not generate riots, to follow in the server must agree with all of them)
Category 2: Public
Channel 1: News
(Continues the sharing of links, reports, about: NEAR cryptocurrency, Mintbase, stores, bounties, other DAOs besides Gambiarra).
Channel 2: Links
(links to Gambiarra’s social networks).
Channel 3: Tutorials
(Tutorials needed by new members who are learning about NFT and tutorials that members make are continuously added).
Channel 4: Help
(Questions about discord are answered here).
Category 3: CHAT (text chat)
(Gambiarra’s general chat where everyone participates).
Channel 2: MKT
(Private chat Vinicius, Natasha and Alexandre).
Channel 3: Memes
(Relaxed place to send memes, laugh. Always maintaining respect according to the rules).
Channel 4: Shill, RTW
(Channel where participants share links to their works, projects, proposals).
Channel 5: Suggestions
(Suggestions for the improvement of the Discord).
As we had a demand for the creation of two more categories:
Feminu Category: Contains 6 text channels. This category was created from the demand of the colleague responsible for the Feminu exhibition who needed a suitable place to pass instructions, exchange information and organize the exhibition with participating artists.
Voice Chat Category: Contains 2 audio channels that were used for meeting held for organizing Feminu exhibition, and may be used for future meetings.
A new category named “About NEAR” will be added where content about the near.org site will be shared so that store members and DAO members can find training and information about the NEAR network.
The welcome bot that was developed is already working and will continue to welcome new participants.
MONITORING HOURS AND MORE ATTENTION BY THE DEVELOPER
The developer Vinicius Pereira will monitor the Discord in the morning from 8am to 9am and in the afternoon between 6pm to 8pm (Brasilia Time (BRT), UTC -3) monday to fryday, to maintain the functioning of the active rules, in addition to giving the necessary warnings, and answer questions from participants of Gambiarra on the server.
Ex: " - I need you to put a warning in Discord."
Given that about 95 members participate in Gambiarra’s Discord, it is assumed that in March the server will have about 100 to 200 members.
At the end of the month (03/2022) and beginning of April a PDF document will be presented, with an analysis that the professional himself will do on how the growth is, what the demands were, what to take to next month’s proposal.
Responsible for the Discord: VINICIUS GABRIEL CORREIA PEREIRA
Perform the development of a Gambiarra DAO website in order to disseminate the actions, projects, presentations about NEAR, DAOs (What is it?, How it works?) and specifically Gambiarra DAO.
The pages of the site are
Home (Highlights, access links, projects);
Galleries (With a link and a release for each gallery that is part of Gambiarra);
Exhibitions (Portfolio of exhibitions already held by Gambiarra);
Contact (Social Networks DAO, Short Presentation of the members of the DAO)
Each month will be updated, and adding necessary pages, such as specific projects, among others.
Responsible: Vinicius Gabriel Correia Pereira
SOCIAL MEDIA PLAN (Instagram/Facebook) for Gambiarra DAO
RESEARCH AND ANALYSIS: We will keep research and analysis, always up to date on what are the best times to post on Gambiarra's instagram through first posts, as well as our audience. Besides a research on what are the best hashtags, and in case of sponsored publication which is our largest audience (from the analysis), in addition to what time, and what location (Countries) that access the instagram. POSTAGES and COPYWRITING: Every week five posts will be made, being TWO posts of two highlights (arts/nft of the store, where a research is done on which ones stood out (upvote, retweets, sales), and a copywriting with the description of the work, price, amount of copies for sale, link. (TEXT IN ENGLISH AND PORTUGUESE). 3 Targeted posts about events, projects, artists, presentations of DAO, NEAR and Mintbase. (Obviously the posts will not exceed the limit, but we will have in the monthly planning specific focus, as the projects undertaken by DAO in the month, relevant news, and so progressively disclose the Near, the Currency ...)
A new background will be developed for the posts to have: art, call and GAMBIARRA logo. (To vary the layout of our instagram and facebook)
These posts will be made on two of GAMBIARRA's social networks (INSTAGRAM AND FACEBOOK) (Separately, even if the two are linked, so that the public engages) CAMPAIGNS (external action):
There will be campaigns and reminders for everyone to click on the image of the heart of the publication made in the profile of Gambiarra and that if possible is made Repost and Share the content published.
Important that from this month we will have one sponsored publication per month, and thus insert paid traffic in Gambiarra advertising on Instagram.
STORIES: A presentation card will be developed for the Stories of GAMBIARRA, so that every week 3 Stories will be made with the card, but that activates more the brand of the store/dao. The Stories will have a call to action from the public (BOX, QUESTIONNAIRE...)
In this month will be implemented paid traffic management on instagram, with investment of about 5 dollars ( around 25,67 reals) per week.
At the end of each month a PDF will be presented to GAMBIARRA DAO, with metrics, development, results of the work done, with prints, and download files.
As well as a pdf with the activities performed with date and information.
Because the demand has increased, we released the projects in the month of February, even though they ran away from what we had budgeted, in other words, we did more than what we had agreed.
But due to these works done, our social network on Instagram and Facebook has been growing, thus delivering information to artists who don’t know NEAR, and Mintbase, and that are inserting themselves in the Gambiarra store.
We’ve also had a lot of positive feedback, and requests to have more promotion of featured artists. So in this month of March we will make some improvements as highlighted above.
SOCIAL MEDIA (Twitter) PLAN for Gambiarra DAO
RESEARCH AND ANALYSIS:
The constant research and analysis of hashtags and profiles related to Blockchain, NFT, NEAR, Mintbase, Art, Photography among other topics relevant to our audience, helps us to always be up to date for better dissemination of the Gambiarra Store and DAO. An analysis of Twitter notifications will also be made to select the next highlights. The same will be done in Gambiarra’s store to discover works inserted in the platform. Also, the monitoring of our groups in Telegram, Whatsapp and Discord will be constant to identify new actions and highlights of newly published works in Mintbase.
POSTINGS and COPYWRITING:
Every week posts will be made according to the demand of publications made in the Gambiarra Store on Mintbase and also the search for publications by artists who have not yet been highlighted.
The posts on Instagram, Facebook and Youtube Gambiarra will also be shared to the Twitter audience, integrating our social networks in order that users circulate through all our channels of disclosure.
CAMPAIGNS (external action):
There will be campaigns and reminders on Twitter and also on Telegram, Whatsapp and Discord of Gambiarra to encourage the use of @GambiarraNear and the hashtag #GambiarraNear in the publications, so that, this way, the artists are highlighted on Twitter. Campaigns and reminders for everyone to click on the image of the heart in the publications and request for Retweets will also be made.
Importantly, starting this month we will have one sponsored publication per month, and thus insert paid traffic in Gambiarra’s advertising on Twitter.
This month we will implement paid traffic management on Twitter, with an investment of about $5 (around 25.67 reais) per week.
The Gambiarra List on Twitter has today 25 members, we will continue with its maintenance with the goal that it is always updated with new members, thus further promoting the Gambiarra store.
Issues related to Gambiarra DAO will also be disclosed in the profile. We will work in an integrated manner being always transparent about the actions of the DAO.
Every month end will be delivered a report with the numbers of the profile of Gambiarra on twitter, with data such as likes, retweets and followers.
Today we follow 151 and have 215 followers (72 new followers) on Twitter. In the last 28 days the numbers shown are as follows: Tweets 118; Tweet Impressions 17.2K; Profile Visits 8,603; Mentions 433.
In the month of January GambiarraNear’s tweets gained 8.5 thousand impressions, 273 impressions per day, with an engagement rate of 9.6%, there were 61 clicks, 103 retweets, 308 likes and 21 replies.
From its inception in October 2021 to the end of the year 2021 GambiarraNear’s tweets have gained 6.6 thousand impressions, 106 impressions per day, with an engagement rate of 7.2%, there have been 148 clicks, 103 retweets, 327 likes and 28 replies.
A BRIEF HISTORY:
Twitter @GambiarraNear was created in October 2021 in the face of the need to publicize the Gambiarra store and its artists who exhibit their work on the Minbase-NEAR network. Twitter is a very efficient tool, with the possibility of inserting the link to the artwork in the publication. The end of the year 2021 was a year of construction and organization in the dynamics of posts, creating a well thought out pattern of use of characters for efficient publications and with hashtags that would help reach an even larger audience.
Social Media Plan (Youtube) for GambiarraDAO
Already meeting the demand of other projects carried out within the Gambiarra DAO in the month of February 2022 was published videos of the artist Ghini where she teaches: How to open a NEAR portfolio, How to make a profile on Mintbase and How to mint on Mintbase. The goal of the videos is to facilitate the access of artists to the FEMINU project developed by Ghini.
Another ongoing action is the creation of Channel Playlists to efficiently organize videos of common interest, from partners, friends and projects.
In addition to continuing to publish new events that Gambiarra promotes as the Exhibition in Honor of 100 years of the Brazilian Week of Modern Art of 1922 | 13 to February 18, 2022, which included the participation of more than 30 artists, the Youtube Channel Gambiarra DAO intends to receive other videos such as interviews, meetings, news, news and we remain available to receive all content generated by our community.
Every month end will be delivered a report with the numbers of GambiarraNear Channel. Until the moment of the presentation of this proposal we are with 9 videos published, 22 subscribers and with 220 views with impressions reaching 377.
A BRIEF HISTORY:
The Youtube Channel Gambiarra Near was created at the end of the year 2021 with the purpose of being another tool for dissemination of the store Gambiarra and its artists who expose their work on the network Minbase-NEAR. Gambiarra Near - YouTube
In the description of Youtube videos you can put up to 5 thousand characters, so the communication team understood to be an efficient tool for the publication of events that were already being held by the group, because actions such as “Gambiarra By” and “MintbaseSunday” needed a social network where you could have access to the list of participants of these events by providing the link to the work of each artist.
So it was done, today are already available even as a historical record of the actions performed by Gambiarra the first edition “Gambiarra By”, and the 1st and 2nd edition of “MintbaseSunday”.
Daily monitoring of Gambiarra DAO actions, with the Discord team available to perform improvements and demands necessary for the proper functioning of the tool.
Weekly posts will be made, as shown in the project in the item above.
Besides the posts, the professionals will be responsible for example: retweeting, posting, sharing stories, posting videos, organizing playlists, answering and forwarding interested parties to the server link.
In the last week will be made an analysis of statistics, improvements, media, and each professional will make a report that will be delivered to Gambiarra DAO, in PDF format, as well as to anyone who requires it, keeping transparency.
In this last week of the month a proposal will already be written for the following month, containing the demands and the necessary actions to meet them.
BUDGET: USD 2,548.26 in NEAR
USD 849.55 (93.66 NEAR / 1 NEAR today USD 9.07) to Pay Professional Developer Front-end / Server Developer Discord - Vínicius Gabriel
USD 849.55 (93.66 NEAR / 1 NEAR today’s USD 9.07) to Pay Professional Social Media for Instagram / Facebook / UI and UX / Youtube - Natasha Cremonese
USD 849.55 (93.66 NEAR / 1 NEAR today USD 9.07) to Pay Professional Social Media Twitter / Youtube Manager / - Alexandre Macieira
SIGNATURE: VINICIUS GABRIEL CORREIA PEREIRA
CURRICULUM / PORTFOLIO
Vinícius Gabriel Correia Pereira (GAMBIARRA SERVER ADMINISTRATOR ON DISCORD, DEV / YOUTUBE)
Programmer in Octopode Studio @octopodestudio
Licenses and certificates
Introduction to Git and GitHub Digital Innovation One Inc. Issued Nov 2021 - - No expiration date Credential Code DEBB0496 Essential Programming Logic Digital Innovation One Inc. Issued Nov 2021 - No expiration date Credential Code F397E5837E583 Web Programmer Federal University of Viçosa Issued in Nov 2021 - No expiration date Credential Code WTVNVjQ5V1M1VE84VmE1cXg3NDE1Zz09
Natasha Cremonese (SOCIAL MEDIA INSTAGRAM / FACEBOOK / YOUTUBE)
Brazilian Visionary Artist 2D and 3D, Art Educator, Visual Arts Teacher graduated by (UNINTER).
Post-graduate student in Afro-Brazilian and Indigenous History and Culture (UNINTER). Workshop, Multiartist, seamstress, artisan, cultural producer.
Social Media in Octópode Studio @octopodestudio
Has several formations in the area of education and art, such as Social Educator courses, complementary formations as Special Education, Transversality Teaching, Digital Painting, Concept Art and 3D modeling at Revolution School.
Report february 02/22