[PROPOSAL] Gambiarra-dao - GAMBIARRA MARKETING 02/2022
**PROPOSERS:** Vinícius Gabriel Correia Pereira (GAMBIARRA SERVER ADMINISTRATOR IN DISCORD, DEV) Natasha Cremonese (SOCIAL MEDIA INSTAGRAM/FACEBOOK)
Alexandre Macieira ( SOCIAL MEDIA TWITTER)
NEAR account for payment:
After approval it will be executed in the first week of February. Estimated in:
01/02/2022 à 28/02/2022.
Important: We intend to submit the project in MARKETING-DAO for the month of March, and so progressively during the year, to maintain constancy in the work and mkt of DAO, in view of the growth of demands due to the progress of DAO and the Store in Social Networks.
PAYMENT HASH: NEAR
Progressively activated the marketing of DAO and the GAMBIARRA Store, through social media (TWITTER, INSTAGRAM, FACEBOOK, DISCORD). Engage the target audience (collectors, artists, art admirers, people interested in NFTs, and in knowing and participating in MINTBASE).
Publicize the works, the artists, the MINTBASE platform, GOV.NEAR among many other amazing NEAR projects (Bounties, other DAO).
Make Gambiarra’s social networks more active, remunerating qualified professionals who are part of the DAO.
Initially, publications and consultations will be held twice a week, the days chosen are yet to be announced.
$500 IN NEAR
The $500 will be divided in equal parts by the 3 workers.
Being 3 parts of:
$166.66 to vinniegcp.near
$166.66 to natashacremoneseartista.near
$166.66 to macieira.near
Since we are connected to social media on a daily basis, the use of social media for marketing is recurrent. We see too many advertisements, photos, and videos.
Thinking about our DAO, we believe that we can use social networks in a professional way (SOCIAL MEDIA), with digital marketing, constancy in posts, planning and strategies, which will benefit both artists, the DAO, the MINTBASE platform and NEAR.
We also analyzed the importance of having a place (virtual) organized in channels for conversation between members of the DAO, the Store, artists, administrators, in view of this need for a suitable place and that has been spreading Discord was the best choice for this proposal. Besides that, Discord will be a place where a new participant of the store and DAO will be able to better understand the whole new context where he is, in a welcoming environment with several tools for him to start his participation in the MINTBASE-NEAR network.
Besides having analyzed and talked, we arrived at the construction of the project, the people who develop it are professionals, so there is the quality of work to be done, as well as growth projects already being thought for the coming months.
Gambiarra’s SERVER ON DISCORD:
(The GAMBIARRA server on discord, will initially have this channel format, where marketing members will publicize the invitation on Gambiarra’s linktree, as well as on social networks).
Category 1: Welcome to Gambiarra
Channel 1: Welcome
(The developed bot will display a welcome message to all new members joining the Gambiarra server on discord).
Channel 2: Warnings
( DAO and Gambiarra store notices, concil notice, etc. )
Channel 3: Rules
(Contains the rules that must be followed to maintain a good coexistence in discord and not generate riots, to follow in the server one must agree with all of them ) - (Suggested construction of the rules and combinations, by members of Gambiarra DAO)
Category 2: Public
Channel 1: News
(sharing links, reports, about: cryptocurrency NEAR, Mintbase, stores, bounties, other DAOS besides Gambiarra)
Channel 2: Links
(Links to Gambiarra’s social networks)
Channel 3: Tutorials
(Basic and necessary tutorials for new members, who are learning about NFT ) - First we write the tutorials and may include pictures. Next month (March) we will include the links to the youtube videos.
Channel 4: Help
(Questions about discord are clarified here) - Channel made to add moderators as the server grows.
Category 3: CHAT (text chat)
Channel 1: MKT
(Private chat Vinicius, Fernanda, Natasha and Alexandre)
Channel 2: General
(Gambiarra’s general chat where everyone participates)
Channel 3: memes
(Relaxed place to send memes, have a laugh. Always keeping respect as per the rules).
Channel 4: Shill, RTW
(Channel where participants share links to their works, projects, proposals)
Channel 5: Suggestions
(Suggestions for discord improvement )
A welcome bot has been developed to welcome participants to our server.
In the future other bots will be developed by the marketing team.
MONITORING SCHEDULE AND MORE ATTENTION BY THE DEVELOPER
The developer Vinicius Pereira will monitor the discord between 18hrs and 20hrs (Brasilia Time (BRT), UTC -3), to maintain the functioning of the active rules, and give the necessary warnings, and answer questions from participants of Gambiarra on the server.
Ex: " - How do I access the shill channel?"
Considering that about 100 members participate in Gambiarra store, of this 100 members, 73 are in the store group on Telegram and 17 members are in Gambiarra DAO, it is assumed that initially the server will have about 75 to 100 members.
At the end of the month (02/2022) and beginning of March a PDF document will be presented, with an analysis that the professional himself will do on how the growth is, what the demands were, what to take to next month’s proposal.
Responsible for the Discord: VINÍCIUS GABRIEL CORREIA PEREIRA
SOCIAL MEDIA PLAN (Instagram/Facebook) FOR GAMBIARRA
RESEARCH AND ANALYSIS; During the first month an analysis will be done on what are the best times to post on Gambiarra's instagram through the first posts, as well as our audience. Besides a research on what are the best hashtags, and in case of sponsored publication which is our largest audience (from the analysis). POSTAGES and COPYWRITING: Every week two posts will be made, with the two highlights (arts/nft of the store, where a research is done on which ones stood out (upvote, retweets, sales), and a copywriting with the description of the work, price, amount of copies for sale, link. (TEXT IN ENGLISH AND PORTUGUESE).
A background will be developed for the posts to have: art, call and logo of GAMBIARRA.
These posts will be made on two of GAMBIARRA's social networks (INSTAGRAM and FACEBOOK) (Separately, even if the two are linked, so that the public is engaged) CAMPAIGNS (external action):
There will be campaigns and reminders for everyone to click on the image of the heart of the publication made in Gambiarra’s profile and that if possible is made Repost and Share the content published.
STORIES: A presentation card will be developed for the Stories of GAMBIARRA, so that every week 2 Stories will be made with the card, but that activates more the brand of the store/dao. The Stories will have a call to action from the public (BOX, TICKET...)
At the end of each month a PDF will be presented to GAMBIARRA DAO, with metrics, development, results of the work done, with prints, and download files.
As well as a pdf with the activities performed with date and information.
All links to posts will be shared on the Gambiarra Server/Channel on Discord.
Current statistics: 159 Impressions currently, 5 profile visits, 66 Followers and following 48 people. It is estimated INITIALLY, due to constancy and work within these social media: 500 followers, reach 2000 people, through targeted posts, and constancy.
SOCIAL MEDIA PLAN (Twitter)
Twitter @GambiarraNear was created in October 2021 due to the need to publicize the Gambiarra store and its artists who exhibit their work on the network Minbase-NEAR. https://twitter.com/gambiarranear is a very efficient tool, with the possibility of inserting the link to the artwork in the publication. The end of 2021 was a year of construction and organization in the dynamic of posts, creating a well thought out pattern of use of characters for efficient publications and with hashtags that would help reach an even larger audience.
Research generates knowledge
To make the publications on Twitter GambiarraNear, twice a week a search will be made in the notifications to select the next highlights. The same will be done in the Gambiarra store to discover new mintages.
Once a week in Telegram and Discord will be performed an action to encourage the use of @GambiarraNear and the hashtag #GambiarraNear. In this action we will alert and remind users of the Gambiarra store on Mintbase-NEAR that when they make publications on their Twitter profiles do these actions to be highlighted. There will also be campaigns and reminders for everyone to click on the image of the heart of the publication made in the profile of Gambiarra and that if possible is done Retweet.
Creation and maintenance of the Twitter List, with the goal that it will always be updated with new members, thus further promoting the Gambiarra store.
Issues related to Gambiarra DAO will also be disclosed in the profile. We will work in an integrated manner being always transparent about the actions of the DAO.
Every month end will be delivered a report with the numbers of the Gambiarra profile on twitter, with data such as likes, retweets and followers.
Today we follow 130 and have 125 followers on Twitter. Since its inception in October 2021 until the end of the year GambiarraNear’s tweets have gained 6.6 thousand impressions, 106 impressions per day, with an engagement rate of 7.2%, 148 clicks, 103 retweets, 327 likes and 28 replies.
In the first week of February the link to access the GAMBIARRA Server will be released on discord, through Instagram, Facebook, Twitter, which will have welcome posts and invitations containing the Server link. Weekly posts will be made, as shown in the project in the item above. In addition to the posts, the professionals will be responsible for example: Retweeting, sharing stories, responding and forwarding those interested in participating in the store to the server link. In the last week an analysis of the statistics, improvements, and media will be done, and each professional will make a report that will be delivered to the DAO, in PDF format, as well as to whoever requires it, maintaining transparency. In this last week of the month a proposal will already be written for the following month, containing the demands and the necessary actions to meet them. For example: Give more attention to the Youtube channel, which already exists, making actions and investments necessary to give continuity to its development.
BUDGET: 500 USD in NEAR
SIGNATURE: VINÍCIUS GABRIEL CORREIA PEREIRA
Vinícius Gabriel Correia Pereira (GAMBIARRA SERVER ADMINISTRATOR IN DISCORD, DEV).
Programmer in Octopode Studio
Licenses and certificates
Introduction to Git and GitHub Digital Innovation One Inc. Issued Nov 2021 - - No expiration date Credential Code DEBB0496 Essential Programming Logic Digital Innovation One Inc. Issued Nov 2021 - - No expiration date Credential Code F397E5837E583 Web Programmer Federal University of Viçosa Issued in Nov 2021 - No expiration date Credential Code WTVNVjQ5V1M1VE84VmE1cXg3NDE1Zz09
Natasha Cremonese (SOCIAL MEDIA INSTAGRAM/FACEBOOK)
Brazilian Visionary Artist 2D and 3D, Art Educator, Visual Arts Teacher graduated by (UNINTER).
Post-graduate student in Afro-Brazilian and Indigenous History and Culture (UNINTER). Workshop, Multiartist, seamstress, artisan, cultural producer.
Social Media in Octópode Studio
Teacher/ Art Educator of people from the second childhood to the elderly.
Has several formations in the area of education and art, such as Social Educator courses, complementary formations as Special Education, Transversality Teaching, Digital Painting, Concept Art and 3D modeling at Revolution School.
She worked as an Art Educator/Social Educator in 4 social projects of MDSCS (Mitra Diocesana de Santa Cruz do Sul), Projeto Sol Maior, Cora Coralina, Santo Inácio e Querubins. Serving children, adolescents and elderly in social vulnerability. In addition, she has almost 3 and a half years of experience as an Art teacher at E.E.E.M. Nossa Senhora da Esperança (Santa Cruz do Sul), where she still works today.
She is one of the creators of the Collective of Women Project, in which she maintains a support group on Whatsapp where women (cis, trans…) exchange ideas, help each other and strengthen bonds. They share and promote information about laws, debates, the lgbtq+ community, culture, art, and entrepreneurship.
Participated in events doing live painting. In the Soundvision/Serra Gaúcha Festival (2017), Psyres/SCS(2019), Origins Gathering Festival(2020) and Online Festival KIZOMBAR A festa é do Povo é Fora Bolsonaro (2020). Besides working in the Management of the Kids Space and Workshops of the Origens Gathering Festival since 2016, performing inside the Festival the Free Art Project and that in the year 2020 (before the pandemic), executed together with a team of professionals, monitors and workshops, the Potý Project, which she was also the creator.
She began studying digital painting in 2018, and since then she has been developing works, visual identities, and is currently creating her own tarot deck with her version of the 22 major arcana. Besides starting to walk the path of 3D modeling, which was a dream.
Substitute Councilor of Street Art and Culture in the Council of Culture of Santa Cruz do Sul.
Participant of the International Biennial of Psychedelic Culture and Visionary Art:
Initiation Ritual), Exhibitor of the Museum of Babel 2021, ABAV Art & Sensorium (Brazilian Academy of Visionary Art).
In the year 2020 she received the CULTURAL TRAJETORY AWARD of the city of Santa Cruz do Sul 2020 EDITAL Nº 002/SECULT/ ALDIR BLANC .
Approved in EDITAL AQUISIÇÃO DE BENS E MATERIAS. Nº 003/SECULT/ ALDIR BLANC 2020 Santa Cruz do Sul in the amount of R$6.000,00
First Exhibition of Psychedelic Cryptoart of Brazil (Dilated Pupil). 25/03/2021.
Second Edition of the Pupil Dilated Exhibition. Where he also worked as Social Media 06/08/2021
Works made for (LISBON/ PORTUGAL) 12/2021
Alexandre Macieira (SOCIAL MEDIA TWITTER):
Alexandre Macieira is a photographer with more than 25 years dedicated to communication. He studied social communication and his photos are in many image banks, being used by national and international media. For 10 years he was a photographer for the Rio de Janeiro Tourism Secretariat, participating in various events such as the World Cup and the Olympics. Today he is part of the communication team for the Rio de Janeiro City Hall.
Always very interested in technology and internet, he met the NFT universe in early 2021 and coined 2 photographs and 10 works of the series The Glimpses of Rio on the Hic Et Nunc platform.
In mid October 2021 he met the MintBase platform where through Gambiarra he has already coined 14 NFTs among photographs and works of art. In Mintbase is in development the series: Fast in Rio, Flying in Rio, Gambiarra by and Sunday Churches.
In early 2022 he won the Community Award of the NFT Holiday Theme Contest held by Mintbase with the photograph “OneNFTaDay #1 Happy New Year - Copacabana - Rio de Janeiro”, his genesis of the project “OneNFTaDay” launched exclusively on the Mintbase network, where the challenge is to transform one photograph a day into NFT.
Besides the “OneNFTaDay” series, Macieira has been developing the collab “NFT Colourful Carioca” with artist Felipe De Vicente and the collab “Saint Collab” with artist IagoDS.
Currently, the photographer already has 35 NFTs developed by him on his Mintbase page.