THE BLOCKCHAT — NEAR FRIENDLY TALKS Project Report
Project Status: ONGOING
Project accounting: In the second week of May I started to create the logo and the first pieces of divulgation for The BlockChat. One day before I shared a video on my social media profiles inviting people for the show’s first episode, which was live streamed on NADA∴Studio Criativo’s YouTube on May 17th at 8:00PM, with myself interviewing @ghini. Initially thought of as a 45-minute show, the conversation lasted an hour and was highly praised by the audience present at the broadcast.
Budget:
Planning & Pre-Production - 175 USD
Divulgation (graphic & video pieces for social media) - 125 USD
Instagram promoted posts - 25 USD
Transmission & Host - 175 USD
Total = 500 USD in Near for bagadefente.near
Updated project schedule: The second episode should be streamed today, May 31th, but I had to change that because of a scheduling conflict, so the show, with @gushlewis as guest, will air next Thursday, June 2nd. I started the divulgation last week and tomorrow will share another inviting video, since it seems to pique people’s curiosity.
Highlights and comments: Before the start, even having done similar projects, I was a little afraid, especially with technical questions. But the unexpected and very professional support of my long-time friend @pozzi in the morning before the transmission made everything much much better! I was able to do more than I thought I was able to, so here’s both my special thanks to him and an advice to everyone that needs to do live streaming, from a simple to a complex one: you really should work with @pozzi!
As I already said, the first episode received many compliments, both during the broadcast and in personal messages. We had 43 people watching live, with a peak of 20 and a total of 89 visualizations and 28 likes until the time of writing. The conversation happened naturally, the atmosphere was friendly, topics related to web3 technologies and art were mixed with the artist’s trajectory and relevant questions were discussed, so, the proposal — to have an informal talking, but rich in content — was successfully achieved already in the first episode!
About advertising, I shared the material inviting the community through publications on Instagram, Twitter, Telegram and WhatsApp, where I created three transmissions list sending it to more than 600 of my personal contacts, resulting in a lot of nice responses from people I haven’t had a talk with in years! All content was also available on Gambiarra DAO and NADA∴Studio Criativo’s social networks.
The social platform I use the most is Instagram. I’m not even close to being a social media influencer, and that’s why I was impressed with the reach of the invitation video: almost 1850 plays and 2000 accounts were reached organically since I got myself lost in timing and couldn’t make a sponsored post for the episode.
Learnings: It’s been really cool to accomplish that old desire of being a talk show host and talk to interesting people about subjects that interest me, like art, technology and creative process. I need more antecedence in the definition of the guests, because sometimes it’s difficult to sync agendas with guests, and to better schedule the disclosure periods. To improve this, I intend to make a kind of road map with at least three months of actions and expected guests.
Next steps: The second episode will be live streamed on June 2nd and I already posted the proposal for the next two. My plan over the next months is to expand this project and walk through other DAOs to show how diverse the Near ecosystem are!
LINKS & MATERIALS
FIRST EPISODE
LOGO
ADVERTISING PIECES
