Following our initial post announcing the NEAR Day Community Content Bounty Program for ETH Denver 2023, the MarketingDAO is excited to share additional details. In this post, we will share:
- Content requirements
- Available rewards
- The MarketingDAO request for funds to pay out rewards
During ETHDenver, we have the opportunity to work together as a community to amplify the NEAR ecosystem at an important time. Before we dive into the details, a few things to keep in mind:
We intend this program to reward content creators for work they’d already be producing and also help identify great content creators in the NEAR community for future MarketingDAO initiatives and activities.
Eligible Content Types
This content bounty program will reward the following types of content. This is a general list. If you produce content on a platform not listed below, you are still welcome to submit:
- Social media posts (Near.Social, Tweets/Twitter threads, Instagram, LinkedIn, BeReal)
- Video content (YouTube/Shorts, TikTok, Reels)
- Audio content (Podcasts, Twitter spaces)
- Blog posts (Medium, Blogchain)
- Translations
Content Requirements
To be eligible for content bounties, content submitted must:
- Comply with NEAR Community code of conduct and guidelines
- Be original (no AI), authentic and present a unique point of view
- Directly relate to ETHDenver and/or NEAR Day
- Must increase positive awareness of NEAR protocol and ecosystem
- Appear on a platform that is public
- Reference one of the following from the ETHDenver/NEAR Day event:
- Specific talk/panel
- Opening/closing event
- Side event
- Hackathon
- Major news/announcement
- NEAR ecosystem project/initiative with presence at the conference
- Appear on an account (social media, Medium, etc.) that is at least two months old (created before 2023) and displays evidence of an existing, substantive audience composed of real accounts/followers. We are intentionally not including a baseline follower count here, as smaller accounts can be influential
- For social media, display an engagement rate of at least 2% (based on 1-5% industry standard across platforms)
In addition to the above requirements, the MarketingDAO reserves the right to use discretion to ensure rewards are allocated to high-quality, original content with organic traffic.
We will not reward content that is:
- Associated with suspicious account activity (including bots and ghost/fake followers)
- Published on accounts that fail to display evidence of an existing, substantive audience composed of real accounts/followers
- Poor quality, hard to hear/understand due to audio or visual production issues
- Misrepresentative of the NEAR ecosystem or factually inaccurate
- Financial advice
Bounty rewards:
The MarketingDAO is requesting $10K to reward community members for producing original, authentic, positive content related to ETHDenver and NEAR Day.
The reward structure will be as follows:
- $500 All Star content bounties (4) – $2K total
- $100 Standard content bounties (50) – $5K total
- $100 Hackathon/building-in-public content (10) – $1K total
- $20 Individual tweets (100) – $2K total
We will aim to reward the total amount requested, but we acknowledge that there is no guarantee that we will receive the exact number of content submissions that meet the requirements outlined above. We will hold any funds that are not rewarded and incorporate them into the next bounty program. Rewards that meet the requirements will be allocated on a first-come, first-served basis except for the All Star content bounties, which will be selected and allocated after the close of the conference.
Lastly, note that the MarketingDAO will pay rewards after receipt of the funding from the NEAR Foundation.
Submission and review process
Use this form to submit content that meets the above requirements and reward structure. You can submit multiple content links at one time.
The MarketingDAO will review submissions and award rewards on a rolling basis through 3/12/23.
Total Amount - $10,000 USD
Target Wallet - marketing.sputnik-dao.near
