[Approved] muti DAO Marketing April

Marketing DAO Marketing DAO
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DAO: muti DAO

Funding Scheme: Monthly

Project: Social Media Management April

Links: @muti.collective | Linktree

Previous Marketing DAO proposals

March Proposal

March Report

Previous Creatives DAO proposals

Creatives DAO proposal April

Creatives DAO report March

Summary:

Due to the delay from the Marketing Vertical we have only received the funding at the end of the month, so we have only been able to schedule the paid ads for the events and pay Harmonic for the web3 integration in the last week. As this has been sorted now, the web3 integration on the website can start :slight_smile:

As usual, we will have daily interaction on all our social media channels and we decided to use Medium to publish articles about the DAO and our interaction with NEAR (what we do and how N supported the DAO so far, how to enter the ecosystem etc.) this month.

We generally experienced steady growth and most of it was organic, as we have used very few ads until now. Most of our onboarding activities happen through physical events or projects we run to support artists. If then they create a wallet with us and start to interact with the ecosystem by developing their own projects within N, we see this as a successful onboarding, rather than only focussing on a huge number of followers who still might not interact with N at all.

We are cross-promoting with Harmonic Guild/Minting Music as well as Endemic, as they will launch their platform on N with muti NFTs.

The monthly tasks for the social media management position are:

  • FB

    • Management: daily content, creating events for the online streams and events & sharing 200 USD x N
    • Actively growing the followers through campaigns, one per each online stream from the muti.on (2) as well as NFT drops and youtube content events 70 USD

  • IG:

    • Management: posting daily, including NFT drops, stories & posts from other DAOs within the Ecosystem & the NEAR profile - 200 USD

  • Twitter:

    • daily posts & retweets per week about streams, events, collaborations & funding options (through the gov. forum) - 200 USD

  • Youtube/Twitch:

    • Collecting artist info & creating the promotion
    • Upload & promote content from streams, workshops, premiers & events (min. 2 this month)
    • Cross Promotion through other channels- 200 USD

  • TG:

    • Sharing of bounties/ possibilities in the ecosystem & nurturing DAO to DAO / artist collabs through actively connecting them with other artists
    • Reviewing funding proposals & updates, explaining DAO functions, payouts etc. - 200 USD

  • Content Creation & Marketing:

    • As we’re posting daily and need different formats for all platforms, creating the visual with a coherent language has become more time-intensive.
    • Creating videos, posts, Reels, Stories/Tweets - for all platforms - 250 USD
    • Canva (to create content and schedule on Twitter) yearly subscription if possible, as we have been constantly using it and will use it for the future as well, it would save around 36 USD - 122 USD
    • Creating stickers which can be distributed physically, including a link which leads to the website to spread infos about the DAO and NEAR; 20 USD design + 22 USD print - 42 USD

  • Medium article:

    • min. 800 words; to be published on Medium and a link on the Website
    • introduction to muti DAO & recap of the last year within the N ecosystem - 120 USD

  • Twitter Bounties: similar to this

    • Creating bounties in the forum for the community to share our socials, website, youtube or to create a 3xr gallery minted through our DAO to archieve a bigger reach also outside of the Creatives DAO; 100 USD for the bounties & 75 USD for the management (setting up the bounties, doublechecking the fulfilled bounties & sending the reward) - 175 USD

Current numbers:

  • FB: 213 Likes, 233 Followers
  • IG: 597 Followers
  • Twitter: 464 Followers
  • Youtube : 62 followers
  • TG: 132 Members

Goals/Milestones/Metrics:

Reaching the following numbers by the end of the month:

FB: reaching 250 followers

IG: reaching 670 followers

Twitter: reach 550 followers

Youtube: reach 75 followers

TG: grow to 140 members

Website: go from 214 to 260 visits

Amount: 1779 USD

Target: muticollective.near /KCY through @tabear

3 Likes
3

Good evening, did you make decision stop working with Flying Rhino? Could you please share reasons? Thanks

4

Good day, no, as in the previous month Flying Rhino is still sharing Tweets when we post them but we do the content creation and the scheduling of it. We’re currently awaiting the report for March.

5

Also, forgot to add this here, social media plan for this month (just to show our daily interaction on all platforms)

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1 Like
6

Would be great to see on it before approve the proposal. Looks like some activities dubbed

  • events;
  • collaborations;

Don’t get me wrong, but they already got grant to promote your twitter/tg and other platforms.

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Thanks

1 Like
7

Hey there,

thank you for the comment.
Just to clarify: the values we are asking from the Marketing Vertical for muti DAO are for @daphne and myself currently, as we are creating the social media plan and visuals, scheduling the posts, uploading the youtube videos etc… All mentioned tasks are fulfilled by members of muti DAO.

Flying Rhino informed us in the beginning that they would receive a grant from NF and that we would therefore not have to include them in our budget. I have also specifically mentioned that we create our own content but would simply like support in terms of NFTs (shares of NFT Drops or promote them in specific NFT groups) as we assume that they are well connected within N.

I will post the report as soon as I have received it. As for the next month, we are considering of working more with physical marketing such as posters etc. as we have a very strong physical component in our DAO/collective, but I will state that in the next budget request once the time comes.

So just to summarize, all values requested in here would be for the members of muti DAO who fulfill the mentioned tasks.

I hope this helps in the decision making :wink:

1 Like
8

Ok. Thank You, looking forward to see it.

1 Like
9

Heya,

here is the report (i will copy as the doc needs access):

Muti Collective Tracking Document- Promotional Progress

Channels Shilled On:

*Tweets, announcements, and blogs will be repeatedly shared in these channels, which have a wide reach!

  • Flying Rhino Degens Hub
  • NEAR Growth Channel Leaders chat
    • Promotion through official NEAR degens
    • Promotion on the NEAR official announcements page
  • NEAR Daily channel

Tweets Generated

I just would like to clarify once more that we do not know how much FR covers for the service, as we had been told that it was included in their grant and as we only wanted support in terms of sharing NFT posts (and there is no tier only for sharing one specific kind of post from what we know).

muti creates all the content, visuals, videos, etc and schedules as well as interacts on the platforms. As for the mentioned Tier 3 tasks: we do not have weekly check-ins or a blueprint, nor did we request/receive social media strategy advising etc. Not saying FR would not do it (I assume they would ofc) and having our tweets shared is great; it is just not what we asked for as we work on our social media channels ourselves and the main focus was pushing the artist NFTs.

We appreciate the sharing and the fact that muti has participated in a podcast and received questions for an interview in the last months. But if having posts retweeted by FR means that the muti team is not able to receive support from the Marketing Vertical, we would rather stop this for now as the muti team does the work that we consider valuable for our DAO.

I hope this helps.

10

Good evening. Thanks for sharing the information :blush:

Not too much details but, actually expected, probably they charge extra money for full report.

Just wondering why private company uses Near official channels and our team to promote own clients.

Why NF cannot to work directly with Degens team and post news in official media? Why we need the middleman’s companies?

image

Definitely conflict of interest.

Dear @David_NEAR do you know people who work with NEAR official announcements page? Would be great if Near Community members will have a chance to shill their project, if the privilege available for private company. Thanks

Dear @Lolson_tg @SanketN81 @baxoff I think you can charge Flying Rhino private company for using your accounts.

Looking forward to get links from NF on a site/google doc/excel, etc, where NEAR COMMUNITY MEMBERS WILL HAVE AN OPPORTUNITY TO PROMOTE OWN GROUP / DAO / PROJECT through Degens team and official Near social media.

Thanks

Would you like to work directly with Marketing DAO without expensive for Near Community treasure intermediaries?

I see muti DAO leadership covers vast of work on Twitter.

Thank You

1 Like
11

Hey! In Telegram? I believe that, because it’s official, something like that wouldn’t be possible. It’s controlled internally. Maybe a Guild could make an unofficial one?

1 Like
12

You mention ads in the top part of the proposal, but I don’t see budget items for ads. Can you clarify how you are using paid social promotion?

13

Thank you for your reply.
I dont have infos on the official announcement page, I know that the NEARweek channel used to be open for people to post news but now is closed but I can also imagine that there have been a lot of info posted and maybe some had to be filtered, but other than that I am not aware.

Our goal was and is to always support the community and in this case the people who actually work to support muti. If FR requests 1k for their services and we would have to pay this from our treasure, we would not have been able to use the service (as we are trying to build up self-sustainability but do not have the funds to pay 1k per month yet). We thought it would be a good idea on collaborating with other projects who are well connected.

As you can see in our marketing plan we ask for 1k divided by the different channels and I feel we share relevant information and growing steadily and organically. We will stop the services of FR from May on.

1 Like
14

Sure,

I will post here a recap of the last ads we used. Generally, we create content and depending on the reactions of the post, we then add ads. So if we have online streams in NEARhub (twice per month) we promote those as well as our NFT drops. We also want to target cultural actors in Portugal, so we will push a post that explains what muti does in terms of physical events and collaborations.

Generally we use the ads to push specific posts, both on IG and FB. Therefore we requested the 70 USD.

I hope this helps to clarify.

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1 Like
15

I meant you can stop working with fr and take over their activities. May be your budget will be slightly increased.

16

Understood. As mentioned we confirmed with them to end the activities from May on. As the current month is already partially over, I assume it make sense to have a clear cut.

17

ok, happy to approve your proposal. thanks

1 Like
18

Thumbs up from me - Good to go.

1 Like
19

Your proposal was Approved on the forum.

Please, follow these steps to get approval on Astro DAO

Thanks