Hi, I’m Tay Oluá and I’m very excited about starting my first project with #nomadelabel-dao 
feeling welcome!
Target Wallet: Tayolua.near
Project Timeline: june, 10 - July, 10
Proposal Abstract
Experimental interaction with “extremely girly outfits”. Girly Magic is about gender before anything, using creativity as a tool to process the effects of a racist and sexist social structure.
Justification
Gender is present in our lives even before we’re born and it defines what kind of possibilities, behaviors, colors, people, places and hours are socially allowed to us, whether we’re boys, girls, none or both. When this profound pressure gets together with racist dynamics, it gets deeper, making it harder for racialized people to feel human and automatically, making it harder to feel associated to gender norms in a violent way, constantly producing a denial behavior in front of elements culturally associated to genders norms or a desperate run for performing the closest gender ideal while feeling it’s never gonna be possible.
This kind of social pressure does not allow people to experience and experiment gender performance in different ways, trying to keep gender concept as a static idea, and pruning color, places, people, hours and experiences according to social gender norms.
Girly Magic is a femininity performance experimental process through fashion production, using textures, colors, makeups and lights to drag femininity around.
“I have been painting my world pink, trying a free form of being feminine, or not. And it has been magical!”
Objective
To produce a fashion editorial through a collective creative process.
Produced Pieces
- 1 satin and plush dress
- 1 plush vest
- 1 plush top
- 1 plush skirt
- 1 plush purse
Obs: Most handmade production process
Ref.: Login • Instagram [presenting the fist 2 pieces from this small and experimental fashion collection and introducing a gender discussion]
Final Products
- 1 Fashion Editorial
- 1 NFT as a register
Total Budget: 500 Usd in DAI
- Team onboarding 5 Usd
- Team payment 495 Usd in DAI
Technical File
- Shaping, Cutting & Sewing: Tay Oluá
- Makeup: Badu
- Hair: Queerhairstylist
- Models: Tay Olua & Michaela
- Photographer: Dazo
Production Steps
Pre-Production | June: 10 - 20
- Production Direction meeting: Team, schedule, artistic refs, ecosystem relationship
- Articles of clothing last adjustments
- Checking team schedule
- Team meeting: Gathering art and beauty refs
- Photoshoot direction meeting: Confirming refs to be followed, checklisting needed equipment and the need of locating any tool, confirming team schedule and photoshoot date
Production: 20 - 25 - Studio production
- Hair Production
- Photoshoot, filmake, making of
- Gathering editorial refs
Post Production: 25 - 30 - Video and photo post production
- PDF editorial production
- Text production
- Marketing material production
Distribution: 06/30 - 07/05 - Minting
- Releasing
- Reporting
Obs: This project provides for the onboarding of the production team and 1 NFT registration for each professional on the technical sheet.
i Love this!
