ATTN: @marketingdao-council
Marma J Events DAO
Project: Social Media & Content Creation for MARMA J CON - Jan. 7 - 12, 2023
Funding Scheme: December 2022 - January 2023 (originally); approval was granted officially on Jan. 9
DAO: https://app.astrodao.com/dao/marma-j-events-dao.sputnik-dao.near 2
Reference: Approved Proposal can be found here
Media Report:
MARMA J CON 2023_ Media Report.pdf (1.5 MB)
Overview:
From Jan. 7-12, 2023, the Marma J Events DAO led the organization of MARMA J CON, an in-person conference and hackathon held in Antigua & Barbuda with virtual programming in the Metaverse (NEAR Hub). The event aimed to connect hackers, web3 newcomers, and NEAR native personalities to hack for the social good and to promote NEAR and its platforms. The main target audience for the event was local students who are studying computer science or some other STEM subject, are crypto-curious or crypto-familiar, while the secondary target audience was Web2 professionals interested in blockchain technology.
While web3 tech is very new to the Caribbean, Antigua & Barbuda in particular has instituted very friendly regulation so the environment seemed primed for NEAR Protocol-focused blockchain education and developer onboarding through our conference sessions and hackathon challenges. In fact, participation in the Hackathon was such a main focus of the event and the students were so keen to continue to engage that weâve kept the remaining Hackathon challenges (excepting the one hosted by the Environmental Awareness Group) open and rolling until further notice.
Considering we were informed of the successful outcome of our proposal to the Marketing DAO three days into our event, we needed to make several revisions to our content and social media plans as originally envisioned. Before this notification, we had carried forward with the promotion we could accomplish within our means through December and the beginning of January. A number of pre-promotion items therefore were not followed especially with regards to the paid social media campaign because we had no guarantee of funds and comments on our proposal were skewing unfavourable. We are still of course ultimately grateful and appreciative that our proposal was voted through, but we do ask the Marketing DAO council members and the wider Community to bear this in mind as they review the below report.
Additionally, given the feedback from council members and a clear interest in the production of more evergreen content, we have instituted revisions for an additional, sub-MARMA J CON campaign to make up the difference with our original proposal. This content is still related to the MARMA J CON event and in line with the Marma J Ecosystemâs core mission around utilizing web3 tech for social good, and allows us to deploy funds thoughtfully and still in the spirit of our original proposal. See the âTo Be Completedâ section below for further details.
REPORTING:
Successfully Completed [as of Jan. 30, 2023]:
Content
-
Newsletters - 9 newsletters distributed:
-
Blog Posts - 4 blogs (2 x 500 words) + (2 x 1,500 words) delivered:
Social Media
- Muti DAO undertook the visual designs and posts on Instagram (well over the original minimum 10 ask) - also posted on Facebook + 25 tweets and retweets on Twitter which was above the original ask
- Full report by muti DAO advisor here
- From the Marma J Foundation accounts - more than 30 posts (cross-posted across the various accounts) made specifically about MARMA J CON; see metrics below.
Metrics / KPI success
Content
| Medium | Goal | Outcome |
|---|---|---|
| Newsletter | Double the number of total subscribers to a minimum of 34. | Total of 53 subscribers to Marma J Foundationâs âMARMA J CON Newsletterâ |
| Blog | Publish 4 blogs about MARMA J CON | All 4 published |
| Website - Metrics from December 10 - January 31st |
Minimum 20% of visitors to click on MARMA J CON resources from MARMA J CON blog posts |
MARMA J CON Invites You to Antigua and Barbuda | Marma J Foundation - Metric: 20% MARMA J CON Hackathon: How to Hack For Social Good | Marma J Foundation - Metric: 20.77% MARMA J CON: A Real Experience, Also In The Metaverse | Marma J Foundation - Metric: 20% MARMA J CON: Onboarding An Island, The Recap | Marma J Foundation - Metric: 16.7% |
| Website - Metrics from December 10 - January 31st |
Bounce rate below 10% | Accomplished. The bounce rate of the MARMA J CON landing page from December 10 - January 31st is 0.78%. |
| Website - Metrics from December 10 - January 31st |
Blogs rank on top 10 visited pages | Not accomplished, however 9 of 10 pages featured MARMA J CON content. Top 10 pages in time period include: 1. Home 2. MARMA J CON 3. MARMA J CON Events 4. Hackathon 5. Gaming 6. Marmaj 7. MARMA J CON Programming: Day 1 8. Sunset Party 9. Blog 10. Opening Night Party |
| Website - Metrics from December 10 - January 31st |
Maintain landing page MMJ CON as most visited one | The MARMA J CON landing page maintained the most visited page from the period of December 10 - January 15th! Following January 15th, the MARMA J CON landing page is the second most visited page, with the homepage in first. |
| Website - Metrics from December 10 - January 31st |
Increase page views 3x | Accomplished. From lowest 128 (22.12.) to peak at 647 (8.1.23) |
Social Media
Marma J Foundation
| Platform | Account Metrics |
|---|---|
| Metrics from December 1, 2022 - January 31, 2023 Number of Stories: 156, average account reach is 40.34/story Number of Posts: 58 Accounts Reached: 13.7K (up by 6,408% compared to Sep 30 - Nov 30) Accounts Engaged: 307 (up 411% compared to Sep 30 - Nov 30) |
|
| Metrics from December 1, 2022 - January 31, 2023 Engagement rate: Range between 0 - 120 % |
|
| January 2023: Post Reach: 17,669 Post Engagement: 2,027 |
|
| January 2023: * Tweets: 40 * Tweet Impressions: 22.1k * Profile visits: 1683 * Mentions: 90 December 2022: * Tweets: 40 * Tweet Impressions: 21.2k * Profile visits: 2953 * Mentions: 130 November 2022: * Tweets: 26 * Tweet Impressions: 26k * Profile visits: 3368 * Mentions: 540 |
muti DAO
- 15 of stories / views - Instagram (Average views between 80 - 148 per story)
- 7 tweets/ 11 retweets for MMJ CON specifically
New content creation elements included in this report that has already been completed:
-
Creation of a recap video posted on YouTube - recap videos are great for a compilation of stand-out snippets from the event in order to help convey to the Marketing DAO Council and the NF Events team what took place on the ground
-
Social Good NFTs content creation - a campaign will be built based on the main theme of MARMA J CON (and the Marma J ecosystem core mandate of working toward/for social good) to fundraise for our main local charitable partners (Dogs and Cats of Antigua, Friends of the Care, Environmental Awareness Group of Antigua); designs for these NFTs were needed in order to take the momentum of the event to begin fundraising efforts
Budget Status Notes
| Item | Amount | Individual(s) | Status of Payment |
|---|---|---|---|
|
Blogs (4) posted on Blog | Marma J Foundation |
USD $1,200 | tabear.near | Paid |
|
muti DAO account social design, content, posting (min. 10 posts - exceeded) |
USD $1,000 | tabear.near | Paid |
|
Newsletter creation (USD $100 x 6 maximum originally budgeted = USD $600) + Dec-Jan MARMA J CON visual designs & content (USD $100 per) x 30 posts = USD $3,000 originally - was adjusted to USD $2,948 + Analytics and reporting (tracking, design, content, publication) NEW fee was revised in order to allow for the video content + Social Good NFTs design |
USD $3,774 | bianca.near | To be paid |
|
NEW MARMA J CON Video content repurposing & editing: * 1 recap video to be posted on YouTube |
10 $marmaj = USD $20 (rounded up) | earnestetim.near | To be reimbursed to the Marma J Research DAO (paid there) |
|
NEW Design Fees - Social Good NFTs for upcoming Social Good fundraising campaign building on MARMA J CON content; includes a rush fee |
25 $marmaj = USD $56 (rounded up) | cryptojoshi.near | To be reimbursed to the MarmaJchan DAO (paid there) |
TOTAL IN USD: $6,050
NEAR Wallet ID / DAO: marma-j-events-dao.sputnik-dao.near