General Overview
She is Near and Crypto Girls Club joined forces to host an incredible women’s-only brunch in the heart of Dubai. The overall planning and execution of preparations for the event were carried out satisfactorily. However, our plans were disrupted when a major storm hit the country two days before our event, significantly affecting the lives of locals and tourists.
Wal couldn’t make it to the date of the event (April 18th) as her flight on the evening of April 16th got diverted to Qatar and then back to Istanbul. She finally arrived on April 19th in the morning. This situation not only impacted our budget but also overall actions and KPIs.
Impact and Outcomes
Despite the initial challenges, the brunch during Token2049 was a huge success for She is Near. Even with taxis ground to a halt and flights canceled due to the worst floods in decades, we decided to proceed with the brunch as planned. We successfully hosted over 50 women in Web3. After this we focused on attending side events and meeting people who could be relevant for She is Near. Here are the detailed actions and KPIs achieved:
Actions and KPIs
Attendee Breakdown:
- 52 actual attendees
- 259 accepted registrations
- 221 pending approval (male or not fitting criteria)
- 164 invited
- 449 waitlisted
- 220 not going (male or not fitting criteria)
Event Presentation:
She is Near was presented by Zoe Faircloth with a 2-minute opening presentation.
A roll-up banner was placed during the brunch, and attendees could scan the QR code to join the community.
Leaflets with QR codes to create a Near wallet with She is Near were placed on the tables.
Networking and Partnerships:
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Secured at least 2 projects onboarded into She is Near & NEAR Ecosystem to be funded by the DAO.
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Established partnerships for the DAO’s cross-platform efforts.
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Follow-up meetings set up with Dorahacks and Octant to explore their grants programs for our incubator.
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Formed a partnership with Brunch n’ Babes to organize a Founders Pitch event in Brussels during EthCC 2024.
Challenges and Solutions:
While the flooding caused us several issues, we maintain that despite the exceptional historical circumstances, we did the best to our ability and hosted a fantastic event with over 50 women in web3.
Water bottles: We arranged to collect the branded water bottles from the printing factory in Dubai. However, due to the floods, the roads were closed and it was impossible to make our way to collection. This means the bottles are still located at the factory in Dubai. The costs of shipping are 2x the price of the water bottles. This was the only real loss from the floods in Dubai.
Rollups: Due to the EID holiday our first purchase of rollups from [printarabia ]
BUDGET UTILIZATION:
The budget was used to cover cost of traveling and attending Token2049 side events in Dubai to establish the presence of She is Near in a global audience
| Item | Description | Estimated spend | Notes | ACTUAL COST |
|---|---|---|---|---|
| venue, food, | 2460 | 9 no show due to floods | 2460 | |
| Stickers | design ($100) printing ($20) | $50 | wal printed in turkey making it cheaper | $120 |
| Water Bottles x 60 branded She is near logo | incl printing costs (150 extra) | $800 | Additional printing | $550 |
| Rollups. (Design) | she is near and Europe crypto (1 each) | $100 | $100 | |
| Rollups(printing and delivery) | … | $150 | 200$ | |
| SMM graphics, Luma page banner | used for marketing on socials and luma page | $250 | $200 | |
| Prosecco one bottle | 75 | 80 | ||
| Photographer | 400 | $400 | ||
| she is Near leaflet | design and printing | $150 | $150 | |
| TOTAL PRICE | 4,485 | $4310 | ||
| Wal: flight | Turkey-Dubai. To and fro | $700 | $578 | |
| Wal: uber | To pick up DAO merch and accessories | $100 | ||
| Waleska | accommodation | $300 | 300 | |
| Total | $1,000 | 1.023 | ||
| Overal project Budget | $5300 | $5,183 | ||
| leftover | $117 |
Testimonials/Stories:
We have Twitter posts, stories, and professional photos I cannot post here (cannot add links)