[Report] Rogues Studio Marketing - August 2023

Hi everyone,

We are excited to share with you our report for Rogues Studio’s Marketing Activities for August 2023, presenting a detailed breakdown of all activities, and Customer Acquisition Cost for each activity.

We’re happy to share that we had 3952 new followers & attendees combined, making the Customer Acquisition Cost (CAC) for this budget $0.69 per user on average!

We conducted multiple activities, including 4 Spaces, more than 8 game tournaments, 4+ blog posts, multiple social media posts, and of course, daily game streaming (not part of the budget plan, but an additional activity type).

Below you will find an overview of our performance, and more detailed spreadsheet is here.

BACKGROUND
Approved proposal we submitted in August 2023 here.
Approved Amount for August: $2,900


SUMMARY
Please find a detailed spreadsheet of all our activities, with metrics here.
Below is an overview of the activities conducted:

ALL ACTIVITY $2,900
Results Summary
Total Space Attendees 332
Total Tournament Attendees 751
New Followers 3120
Total Attendees + New Followers 4203
Space Attendees CAC $4
Tournament Attendees CAC $1.33
Followers CAC $0.22
Average CAC (Customer Acquisition Cost) $0.69

Spaces Activity Breakdown

X Spaces (x4) $1,200
X Spaces Views Attended
#1. Gaming & Social on near’s #BOS 1,745 112
#2. NDC ELECTIONS on near ndc 2,247 39
#3. Biggest Decentralized Government- ndc Elections on near blockchain 1380 81
#4. Women Builders in the near Horizon Accelerator and Ecosystem 2,924 100
Total 8,296 332
CAC $0.14 $4

Followers Breakdown

Social media for the month + blog posts $700
Medium Link At Application (09 Aug) At report (25 Sep) Change
Discord Rogues 4,500 5,100 600
Twitter http://www.twitter.com/rogues_studio 16,000 18,400 2,400
Twitch Twitch 39 66 27
Youtube https://www.youtube.com/@rogues_studio 86 112 26
Newsletter https://roguestudio.substack.com/ 753 855 102
LinkedIn Rogues | LinkedIn 1052 1048 -4
TikTok Rogues (@rogues_studio) | TikTok 492 432 -60
Instagram https://www.instagram.com/rogues.studio/ 362 370 8
Near Social https://near.org/near/widget/ProfilePage?accountId=rogues.near 101 122 21
Total 23,385 26,505 +3,120
CAC $0.22

For further breakdown, including out Gaming Tournament activities breakdown, please find a detailed spreadsheet of all our activities here.

With this report, we conclude our activities for the budget allocated for August 2023.

With so much growth achieved with $0.69 / user on average, we consider these activities to be a success, and we’re looking forward to continuing our marketing activities in the NEAR ecosystem and beyond.

4 Likes