[REPORT] Bearverse Marketing Funding (August, 2022)

Marketing DAO Marketing DAO
1

Hello, NEAR community!

This is the Bearverse team.

We’ve completed the Marketing DAO and Phase 1 of the NEAR Foundation grant.

Under these two grants, 1000 new wallets were expected.

We’ve managed to register 1000+ new wallets on NEAR. The complete list can be found here Wallets How were we able to achieve this?

  1. Effective KOL engagement on Twitter.
    https://twitter.com/doyiftinghttps://twitter.com/cloudgemz
    https://twitter.com/Mailuvss_
    https://twitter.com/bunniefied
    https://twitter.com/Shill_Ronin
    https://twitter.com/kyoongbh_
    https://twitter.com/CRYPTOFIED1
    https://twitter.com/renezive
    https://twitter.com/chitaglorya3rd
    When activating KOLs, each influencer was led through a marketing funnel. So we were able to send each of them instructions on registering a NEAR wallet.

  2. We conducted two successful flash sales.
    We also attracted external users (outside the NEAR ecosystem) who regularly visit our Discord server thanks to our well-built collaboration program and external activations.


Translation:
“I accidentally came across this project on Twitter, so I decided to buy beautiful NFTs not just for profit but for my collection.

Very sorry for my stupid questions. So, I got into the project for 10 minutes, saw sale boxes, learned Near wallet a little, quickly sent tokens, and filled out a form at the end. I don’t understand anything here.

We’re planning to hold flash sales in the future.

  1. We held an airdrop. This attracted additional users to all our social media platforms. We’re preparing to register these users in the NEAR ecosystem via events and sales.

  2. We posted an article in BeInCrypto - link https://beincrypto.com/bearverse-get-your-ice-armor-chest/.

  3. We’ve developed a collaboration program and have been paying collaboration managers in NEAR since August 15.
    We told each of them that they needed to create a NEAR wallet to receive their payment.
    69 managers received rewards.

The program is active and is constantly bringing organic traffic to the server. Between August and October, 2,685 people joined the server through the collaboration program. EVERY one of them joined, knowing that our game is based on NEAR Protocol.

Meanwhile, 200+ people have submitted new NEAR wallets from collaborations. Many users have submitted ETH and BSC wallets. However, as the main public sale draws nearer, we’ll convert more people into NEAR users.

  1. As stated in item 1 above, users come, and many hear about NEAR for the first time; we’re working on NEAR wallet registrations, constantly reminding and informing users exactly how to register a wallet:

Unfortunately, metrics from such activation are hard to collect, but we are working on adding step-by-step instructions to Last Winter Bot FTUE (First Time User Experience). These instructions would indirectly compel users to register a new wallet in game format (if they didn’t have one before) and get a nice in-game bonus from the project.

  1. Moderators.
    Moderators oversee communication. They communicate with users and talk about the project and the NEAR ecosystem.

  2. In a month and a half, we held 23 events on the server, increasing the number of participants. Tournament participants were paid in NEAR. This was reported in the announcements for the events and coverage of event results.
    Within August and September, 1,590 people participated in events. There were 60 prize winners, who were paid in NEAR, immersing them in the ecosystem.

What are our plans for the future?

There are plans to sell 12,000 NFTs.
Given the well-laid-out collection system, each user will need to build a full collection of 4 NFT items to achieve maximum utility from the collection. So, under the best circumstances, this would yield 12,000/4 = 3,000 active NEAR wallets.

In 4 weeks, we plan to show a new game (demo) to our community and early investors and launch a test net.

We were glad to meet new opinion leaders during CustDev sessions and exchange experience programs. We’ve already amassed a database consisting of 100+ relevant KOLs.

Summary

The number of NEAR wallets registered with the help of Bearverse is over 1,100 (not counting those that registered following our awareness campaigns). You can read more here Wallets - Google Sheets

Thank you for your support and belief in the success of the synergy between NEAR and Bearverse.

We’re ready to share another $50k to register new wallets and attract even more users to the NEAR ecosystem.

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