[PROPOSAL] SWAGGER GUILD Funding Request May-Sep 2021


CC: @shreyas


SWAGGER is an international network of designers, artists, creatives and developers summoned around the common purpose of bringing fashion NFTs to the mainstream. Based within the NEAR ecosystem, our work is centered around the vision of:

  • Developing, co-creating, promoting, launching and distributing physically linked NFTs and digital wearables as well as blockchain projects and platforms on NEAR in collaboration with contributors & stakeholders from the greater NEAR ecosystem and international fashion & lifestyle brands, platforms and consumers.

Read more about the formation of SWAGGER Guild here!

The short term goals in Q2 + Q3 2021 for SWAGGER Guild is to:

  • Co-create more products and designs for NEAR SWAG so the power and creativity of the community shines through in store.

  • Execute the remaining projects and collaborations in the previous update as well as new ones that includes ongoing & upcoming collaborations with:

    • Paras + Paras artists
    • Mintbase
    • Human Guild
    • Flux
    • Somnium Space
    • Berry Club
    • NEAR Pixelparty
    • DAOrecords
    • D.B.C
  • Become the leading fashion community and merchandise facilitator in the NEAR ecosystem supporting and collaborating with projects in NEAR eco.

  • To grow and include members of the NEAR community in the design and launch of new NEAR and Ecosystem related projects. Specifically in collaboration with the Open Web Sandbox.

  • Set-up Sputnik DAO for SWAGGER

  • Build a solid foundation and community for the SWAGGER DAO growth and establishment process as a fully operating DAO with legal entities.

2021 OKRs for SWAGGER

  • Develop and build a platform for co-creation of projects and design within digital and physical fashion in the NEARverse.
  • SWAGGER Community reaching +1000 members.
  • Launch SWAGGER DAO as a fully operating DAO with legal entities running its two operating tracks.
  • Become an entrance for international fashion brands to blockchain, NFT, user-generated design.
  • Build an incubator and accelerator for fashion dapps and projects on NEAR.

Potential ROI/impact on the NEAR Ecosystem:

  • Build an entire new category of interest in the ecosystem with a big potential for product development on NEAR Protocol.
  • Bring non-crypto users and attention to NEAR through fashion and all it’s connected categories of interest.
  • Develop strong user cases for future dapps within fashion and lifestyle.
  • Build and entrance for international upcoming and mainstream fashion brands on-boarding these to NEAR through the international network of SWAGGER community within the fashion business.

Funding request:

Initial total amount requested: 6000 $NEAR.

We request a recurring monthly budget of 1500 $NEAR for the next four months from May - August 2021.

The funding will cover:

  • Costs involved in running and maintaining NEAR Store.
  • Costs involved in co-creation, execution and design of collaborations on NEAR SWAG and NEAR Store with projects as Human Guild, Flux, Paras etc.
  • Bounties, events and competitions for the collaborations and projects.
  • NEAR Swag x SWAGGER DAO x Mintbase x Somnium Space Digital Swag Store & Digital Wearable development and execution.
  • Development of NFT integration pairing an NFT minted on Mintbase with physical NEAR Swag products printed on demand with individual codes and distributed via Shopify as the first crypto merchandise ever.
  • The research and development studies of establishing the first for-profit investment governance DAO on NEAR running a creator and collectors track.

Frederik / hansson.near

Join the SWAGGER community at:

Telegram: SWAGGER Telegram Community Chat
Twitter: @SwaggerDAO

Community Council Poll
  • Yes
  • No
  • Abstain

0 voters

Open Community Poll (min trust_level_1 required)
  • Yes
  • No
  • Abstain

0 voters

Voting and quorum thresholds:

<2K$ - 1X Yes - no minimum quorum (* quorum defined as min number of members needed for the vote to be valid)
2-10K$ - 2X Yes - no min quorum
10-30K$ - 3X Yes - min quorum 4 of 7 - 4X members should vote in either direction
Above 30K$ requires Erik or Illia’s additional approval (Head of NF/Chairman of NFC)
Above 100K$ requires NEAR Foundation Council approval


@frederikhansson Thanks for putting this together! I love that you have the OKRs listed out. :slight_smile:

Can we set up certain metrics to measure against the OKRs and impact listed above?

For example,

How do we get to this objective and what would key results look like? How many brands are we able to get onboard every month? Or maybe these are huge brands and onboarding takes a lot of time, so let’s say how many are we targeting to bring onboard in a quarter?

What would actionable steps towards this OKR look like? And how can we break it down on a monthly basis so that we can track our progress.

If we can do that, then I think it would make sense to set up key metrics we hope to hit each month, that contributes towards that overall OKR for the given timeline. So you could then submit this to, let’s say, the community squad DAO, as month 1 budget along with key metrics you hope to hit, at the end of month 1, you can follow up on this post and add more details against those metrics, and then submit to the DAO for month 2 etc.

Does that make sense? Other council members can add their comments too.


Hey @shreyas,

So your inputs above made me realize that the 2021 OKRs was a little too over-all for Swagger, and that I should have included the short term goals of the Guild Announcement related to the funding request in the this proposal.

It has now been added. These goals/OKRs are way easier to measure for this funding specifically as a lot of them a project/collaboration based.

Let me know your thoughts and I am also more than excited to hear from other council members!


This would be another easy one to measure as an OKR, # of new accounts SWAGGER DAO onboards.

Do you have a budgeting sheet that you could share for more transparency on how the funding maps?

Any analytics or sales numbers from the store?

Excited to see so much happening with this initiative!

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