NEAR PH Proposal
Suffering from learned helplessness, Dante cannot help but worry about how to support his mother’s medication. He has just been laid off from his job as a call center agent in Manila. Scrolling through his social media feed, he notices that one of his friends, Maizy, is excited about her newfound online gig that pays more than her day job. Curious, Dante asks Maizy about it. She explains to him.
“Describing images and get paid in crypto? Isn’t that a scam?” Dante asks himself. He starts looking up NEAR Protocol Philippines on Youtube. He watches several videos on NEAR, gets directed to near.org, checks the whitepaper, and the rest is history for Dante. He now earns from NEARCrowd as well. Two weeks later, he finds out that his artist cousin, JR, gets contacted by NEAR PH. JR joins Paras and starts minting his card.
JR and Dante start attending NEAR PH’s weekly meetings. They find out that NEAR PH also has tutorials on how to learn from NEAR Academy. They tell their recently-graduated computer science major neighbor, Aida, to enroll. Now the three of them, Dante, JR, and Aida, are part of the growing community of NEAR PH.
This is the impact NEAR PH is envisioning for the Philippines: holding the hands of creative and eager-to-learn Filipinos towards their journey with NEAR Protocol. This is done through educational and conceptual videos, regular community meetings, and daily outreach.
While the story above is fictional, it represents the collective experiences of the NEAR PH community. Here is an excerpt from three of the community members:
“For the first time, I paid the bills for our electricity this month.” -KD
‘Before NEARCrowd, my income was limited; but with this opportunity, I have been able to pay for gas and groceries for two months now. It’s such a big financial help.’ -DD
‘Who wouldn’t be inspired from knowing you can earn from the convenience of your home, not to mention the amount of income you can have?’ -CL
Moreover, 3 artists (and counting) have been onboarded on Paras.
Mission
To educate creative and technical Filipinos, helping them to benefit from the NEAR ecosystem.
Vision
We envision to reach every creative and technical Filipinos, finding a place for their skills within the NEAR ecosystem.
Three Pillars:
Education
Community Growth
Community Engagement
Education
Explainer videos (Blockchain and crypto concepts)
Onboarding video series
Long-form tutorial videos (screen sharing)
Youtube interviews with different guests
Weekly podcast
Medium blogs
Translations
Infographics
Community Growth Methods
One to one
Word of mouth
Inbound
Nurture
Weekly AMA’s
Daily link sharing and
Education
1. Explainer videos
Basic blockchain and crypto concept videos that includes analogies native to the Philippines
This is basic conceptual understanding of different fundamental terms within blockchain
2. Onboarding video series
Stages of videos that guide new community members from beginners to immediate to advance levels
a. What to expect from the NEAR PH Community
b. How to open a wallet
c. How to apply for Paras
d. Best practices in NEARCrowd
e. How to avail of different defi-related opportunities within NEAR
3. Long-form tutorial videos (screen sharing)
These videos are less formal
This avenue usually is on a short notice, depending on the immediate need of the community
Youtube interviews with different guests
NEAR founders, NFT artists and thought leaders are invited for interview
Philippine-based crypto leaders are also invited
Weekly podcast
A relaxed podcast in Tagalog available on Youtube
Medium blogs
NEAR-related and blockchain news and insights
Translations
Source: official NEAR articles and NEAR PH articles
Infographics
NEAR-related visuals
Community Growth Methods:
1. One to one
Daily first touch with our potential community members on social media (30 on Facebook and 15 on Twitter)
2. Word of mouth
Artists within our community group chat bring their own friends to join the group
3. Inbound
These are leads who come from indirect awareness initiatives on social media
Community Engagement:
1. Weekly Community Meeting
This is primarily for visual artists
We discuss the latest news on NFT
We have weekly and monthly theme on which artists base their creation
The theme-based output are posted on our Facebook group and other social media
2. Monthly Community Meeting
This is for NEARCrowd
Opportunities to network with other NEARCrowd members
Tips and best practices are discussed
3. Moderating Group Chats
Daily engagements with the community
Sharing NEAR PH contents on the group chat
OKRs
Objective: Increase the number of and retaining community members on group chats and Facebook Group
Key Result (KR): reach 30 on FB and 15 on Twitter
Key Result (KR): Conduct weekly AMAs for newcomers
Key Result (KR): daily sharing NEAR PH contents on the group chat
Key Result (KR): daily engagement with the community
Objective: Produce more quality and quantity educational contents
Key Result (KR): at least 1 educational video a week
Key Result (KR): one infographics a week
Key Result (KR): one Medium blog a week
Key Result (KR): One podcast a week on NEAR ecosystem
Key Result (KR): 2 Twitter posts daily
Community Growth OKR
Within the next 3 months, The objectives, especially the projected number of community growth, will be quantitatively defined. This is because the key results have not been evaluated for conversion and retention rate.
Social media platforms figures as of June, 2021:
Youtube: 94 subscribers
(31 videos)
https://www.youtube.com/results?search_query=near+protocol+philippines
Twitter: 302 followers (262 followers at the end of May, 2021)
https://twitter.com/NEARPhilippines
Facebook Page: 464 followers, 453 likes (356 followers at the end of May, 2021)
https://web.facebook.com/NEARPhilippines
Facebook Group: 199 members
Telegram: 236 members (from 20 members in May)
Instagram: 42 followers
Medium articles:
78 published blogs
https://medium.com/nearphilippines/stories/published
Facebook Messenger (For artists)
48 members
End of Proposal