[Proposal] Near x Tamago Music Series for 2022 - The Gatherings

Table Of Contents

  1. Project Overview
  2. Project Goals
  3. Event Format
  4. Music & Art
  5. Media Awareness
  6. Budget

Please find the official deck with graphs and tables attached as pdf in addition to this drafted proposal

Project Overview

This project proposal is backed and partnered with top level agencies, marketing, and production teams in the arts and entertainment industry including:
Infamous PR:, PHNTM - Phantom Labs: https://www.phntmlabs.com/,
FKB Design Studio:

Tamago harnesses the power of NEAR to offer a decentralized solution for musicians to share their art with fans in more unique and engaging formats than ever before.

The Tamago and NEAR Gathering series offers an IRL canvas on which this mission can be shaped and an exciting means for industry leading artists to become introduced to the NEAR ecosystem along with music communities worldwide and to the Tamago platform.

Every year the Gatherings will channel projects and arts from the NEAR community into an immersive series of events spread across the USA and internationally.

Tamago will actively engage the NEAR community to source and provide a platform to take part in the events ranging from tooling, to artist participation, virtual interactions, to project showcases and project awareness.

By succeeding in high scale events that support the NEAR arts and surrounding communities mindfully, we are elevating possibilities and authentic project exposure to new heights that both NEAR and its surrounding ecosystem has yet to connect into with the arts. This forward thinking and motivated approach will differentiate the NEAR space from all others by executing cathartic experiences which maintain the fundamentals, values, and creative innovations within.

Project Goals - What We Are Doing

NEAR & TAMAGO PRESENTS: An immersive, music and art driven event series in 2022 aimed to foster meaningful connections and authentic awareness around communities and artists in the NEAR ecosystem.

From cutting-edge NEAR NFT installations, to educational Blockchain discussions and performances from some of music’s most celebrated artists, this series welcomes attendees to step into a new realm where technology and creativity collide at the highest level.

1. +25,000 Near Wallet downloads actioned via NFT ticketing requiring the download of a NEAR wallet. Free entrance and rewards for NEAR wallet holders

2.+25,000 consumers impacted in person through the four part event series and accompanying paid media campaign.

3. Artist integration: 4 headlining world class A artists with tracks minted on NEAR. 12 internationally established with tracks minted on NEAR.

4. Ephemeral and hyper shareable experience that is constant at all events designed by a NEAR NFT artists sourced from the community in partnership with a headlining music act.

5. Panel series events NEAR spokesperson at each event. Integration opportunities for NEAR NFT showcases, emerging NEAR music projects, TAMAGO ambassador artists.

6. NEAR + TAMAGO Branded Livestream Reach via Mixmag: +100,000k views showcasing the NEAR metaverse produced by FYM Media, a broadcast team responsible for high impact streams from CRSSD Festival, Seismic Dance Event, Beatport x Microsoft, Art Basel

7. PR Campaign reach via INFAMOUS PR: +5 Million potential combined editorial reach. Campaign to feature announcement news, talent and NEAR, Tamago spokesperson interviews, social takeovers tagging NEAR, Tamago curated playlists and more. +60 million plus reach through advertisements.

Event Format - BLUEPRINT

Tamago showcases internal arts, music, blockchain education, and NFT explorations across authentic and root drive platforms for unique and heightening experiences for its attendees:

A) Iconic Live Music Event
B) Panel Discussion
C) NEAR and Tamago DREAMCUBE
D) Artist Performances
E) Immersive Productions
F) Top Tier Hospitality
G) Parallel Virtual Event

Event Format - Locations

New York: Brooklyn Mirage (Capacity: 6K)

Miami: Wynwood Oasis: (Capacity: 5K)

Austin: The Concourse (Capacity: 2K)

Los Angeles: Lot 613 (Capacity: 4K)

Event Format - Panel Discussions

Panel discussions will aim to gather the most inspired minds at the intersection of Blockchain and music to drive awareness around the necessity for a shift within the music streaming sector and the role that platforms like Tamago can play in this.

These 30 minute conversations will act as the opening precursors for the events, setting the stage for continued conversation and convergence of ideals throughout the night.

Participants TBD

Event Format - Near & Tamago Experience

Key Components of the Near & Tamago experience should be hyper shareable, visual, ephemeral, have a concept that can be summed up in a headline, and NEVER BEEN DONE BEFORE

By creating a music experience in partnership with DreamCube, we will achieve a truly one- of-a-kind moment.

Event Format - Partnership with PHNTM Labs - Immersive Production
PHNTM Labs is a future-forward creative studio and production company, challenging human perception by bridging technology and reality. Their work with leading brands and artists like Kanye, Electric Forest, Day For Night Festival, Google and Formula E make them the ideal event crafting partner for this series.

INFAMOUS & PHNTM will work to design, fabricate and produce an immersive and creativity-centered experience that can be replicated in four cities around the US in 2022.

Incorporated into the experience will be a hyper shareable moment that aligns with the cutting-edge technological identity of Near and creativity driven ethos of Tamago.

This experience will be branded.

Music Talent

The Tamago x NEAR Event Series will feature performances and participation from cutting-edge artists that represent the bleeding edge of modern music in multi-genres.

Prospective Artists can include the following and more. All artists will be carefully and mindfully curated:

Wu Tang,
Angel Olsen,
Julian Casablancas,
Atoms For Peace,
Aphex Twin,
khruangbin,
Carl Craig,
Aluna,
Nina Kraviz,
TOKiMONSTA,
RUFUS DU SOL,
Chloe Caillet,
Seth Troxler,
Louie Vega,
Charlotte De Witte

Opening Artists (both visual and musical):
All opening artists will be selected both locally and from active engagement and opportunity from the NEAR space.

Music Talent Participation

Tamago x NEAR Event Series Artists Fees will be determined by the artist’s participation in a range of IRL event and platform driven functions.

This menu to include:

Event Performance
Exclusive Track Minting on Platform > Livestream from Event
Tamago Metaverse Performance
Panel Participation

Media & Awareness

PR support from INFAMOUS - one of the US’ top event and artist PR firms. High level media to attend each event from both the music and Blockchain spaces, artist and panelist interview opps, onsite social coverage, preview and event review features. Outlet logos

Live stream production of artist performances via a key dance music driven media partner like Mixmag. Produced by leading festival broadcast team FYM.

Photo and Video team on-site at all events to capture and edit shareable social content for artist and media partner channels in real-time and post-event.

INFAMOUS clients have been featured in:

New York Times, Vice, CNN, Rolling Stone, Fader, Billboard, Pitchfork, LA Times, The New Yorker, Mixmag, Time, Vogue, NME, Variety, Business Insider, Forbes etc

Budget

$2 mill - 2.5 mill (range varied by artist curation deposits)

A List Artist Booking w/ Support Talent
Four Events at Top Level Venues with 4,000 Capacity
Industry Leading Visual and Audio Production by PHNTM LABS Tamago x Near Experiential Touring Asset by Dream Cube
Live Streaming

Please message me for detailed budget sheets, the official events deck and detailed calendar timeline

Thanks for reading and looking forward to a daowesome year together