Concept:
Youtube Shorts channel for Human Guild podcast series to share the best moments from each episode.
The goal:
Establish Human Guild as the leader for creators and developers to help them navigate in the blockchain world.
The strategy:
Human Guild is doing weekly podcast episodes which is distributed in video format on Youtube.
The problem:
Many new people aren’t willing to watch or even click on the 1h or 2h long podcast episode, making it very hard for the podcast to grow.
The solution:
The growth opportunity for the podcast is in short-form content and to have a separate Youtube channel called “Human Guild Shorts”. We are looking to leverage highlights from podcast episodes so people don’t have to watch the entire show to get the best out of it. This is a good opportunity to be appealing for new people who can focus on the best moments of the podcast.
Duration:
Three months.
This will include:
- 90 Videos
- Thumbnails
- 2 Youtube Channels + SEO (Descriptions, Titles)
- Human Guild (main channel)
- Human Guild Shorts (highlights channel)
- Distribution for weekly podcast episodes
- Content development
- Content research
- Youtube management
- 45 Community posts
