Apologies for the delays in posting the progress update! The month of October was one rocket ship full of new opportunities that blasted straight into November.
The key highlights of October are:
- Solid Growth across Social Media channels (Top of the Funnel)
- Consolidation and Continuation of existing projects
- Beginning to dive deeper into professional services (User Testing)
Social Media Metrics (As of 13/11/21*)
As usual, we see social media as a means to an end, so the metrics below may not fully capture engagement and conversion into some of our other core initiatives where we believe most of the value is created:
- Telegram - 144 Members
- Twitter - 747 Followers
- Medium - 9 Followers
- YouTube - 75 Followers
Product Demos
During October we had two product demos, both by request from the projects. In fact, AstroDAO liked their Product Demo so much they’ve asked if we can make a new one soon as they release more features:
- Product Demo: AstroDAO on NEAR Protocol
- How to Maximise Yields on NEAR using stNEAR to farm on Ref.Finance
We are open to requests from any projects to do demos. However, as it is time consuming and we have limited capacity, we’ve been considering for a while ways of removing the bottleneck. An idea we are exploring is making use of the new Bounties functionality on AstroDAO to request Demos from the community. We are excited about the ability to create 10x more demos per month, details on quality assurance and stakeholder management to be defined.
** Show and Tell Series**
During October we also launched and hosted the first of our Show and Tell Series, a new media format aimed at showcasing the work of designers and product people to educate newcomers to the space.
User Testing
October we did some pretty heave testing - both internally and through an initial cohort of community User Testers - ahead of the AstroDAO public launch.
- There were 21 registrations and 16 successful submissions
- Testing involved a pre-test questionnaire, performing a set of tasks while recording screen and narrating experience, post-test survey and a focus group w a team member from Astro.
- Each tester was remunerated the equivalent of US$150 in NEAR
The cohort of registered Silicon Testers also grew to a total of 45 for the month of October. We are working with more projects to present more opportunities to test and feedback. Key priority here is to streamline processes, automate.
WUI Podcast
We continue to produce the Wild User Interviews Podcast - a very relaxed, informal way to introduce a general audience to crypto concepts and NEAR in an entertaining way.
- Ep. 007 - Libertarian Politics, DAOs, NFTs + more w Ethan Chiasson (Pulse, Stake.gg)
- Ep. 008 - Product Journey and Web 3.0 Insights w Trevor from CronCats
- Ep. 009 - Onboarding next million users to Web 3.0 w. Chloe the Dev
We have interviews recorded with @cryptocredit from Marketing DAO, the Swine Guild Leaders and @mecsbecs
Focus and Challenges going forward:
- Review and reorganise the Community Hub to increase engagement
- Transition into AstroDAO Based Membership
- Evolving roles of Silicon Team members from initial Community to Operations and Product/Design roles
- Offering of more professional services (announcement on this coming very soon)
