INTRODUCTION
NDC TV is looking to raise funding for content production of all things NDC related at the upcoming 2023’ NEARCON conference in Lisbon. These programming opportunities will help to create hours of compelling content to help educate and shine a spotlight on the remarkable achievements within the NDC ecosystem i.e. V1 election recap, V1 body plans and future projections.
WHAT IS NDC TV?
NDC TV is a production network dedicated to all things related to the NEAR DIGITAL COLLECTIVE. What began during the NDC elections with the “Meet The Candidates” series has now been extended into an actual network. Produced by Anthony Marshall (Founder of Lyricist Lounge and Creative Executive for Al Gore’s Current TV), the network will feature 1-on-1 interviews, video blogs, long-form documentaries and more.
GOALS
Our goals include creating content that highlights NDC’s wins and community growth through featuring different working groups, prominent individuals from within the community as well as in-depth conversations with members from NDC’s newly formed Congress. All content will be shared via NDC and NDCTV social media accounts.
OBJECTIVES
- Highlight NDC Wins and Growth
- Create content that showcases the significant achievements, milestones, and progress made within the NDC ecosystem.
- Share success stories and statistics that demonstrate the impact of NDC within the NEAR ecosystem.
- Highlight Working Groups
- Invite selective leaders of prominent WGs on panels to help spotlight their contributions, innovations, and objectives.
- Illustrate how these WGs are driving progress and enhancing decentralization within the NDC.
- V1 Governance Discussion
- Facilitate discussions and decision-making processes to demonstrate the democratic governance model of the NDC.
- NDC Office Hours
- Set up an area at the conference to interview attendees about their thoughts on NDC.
- NDC Documentary
- Start production on a NDC documentary (i.e. The Road to V1 Governance) that helps to showcase the diversity, grassroots approach to governance, community engagement, and the importance of decentralization within the NDC ecosystem.
PROGRAMMING AND NARRATIVE BUILDING
To achieve these objectives, we propose producing content at the conference that tells a cohesive and engaging narrative. This narrative will help the community understand the NDC’s impact and significance.
DELIVERABLES
The deliverables for this project will include:
- Hours of engaging and informative content i.e. Interviews, stand alone videos etc
- Substantial content that can be used to start production on a documentary highlighting the NDC.
- Distribution of content to the NEAR community through various channels.
15-20 Interviews:
-
Cameron (HoM
-
Davpanda (HoM)
-
Blaze (CoA)
-
AvB (TC)
-
Kaz (GWG)
-
Robert (GWG)
-
William (GWG)
-
Code Web3Plug (Build DAO)
-
Sahil (Creatives DAO)
-
Rhyme (Creatives DAO)
-
Ant Marshall (Proof of Vibes)
-
Chloe (HoM)
-
Russ (Proof of Vibes)
-
Amos (Lit Collective)
-
Joe (DevHub)
Note: Final edit of all interviews will be 1 - 3 minutes
3 Stand Alone Videos:
- NDC TV presents NDC x NEARCON (part 1)
- NDC TV presents NDC x NEARCON (part 2)
- NDC TV presents NDC x NEARCON (part 3)
Note: Final edit of all interviews will be 3 - 5 minutes
Various Documentary:
- “Road to V1” footage
Note: There will only be raw footage collected and NO FINAL EDIT for this section. An additional budget will be submitted shortly for the overall documentary.
KEY PERFORMANCE INDICATORS, OBJECTIVES AND KEY RESULTS
Here are some KPIs and OKRs based on the previously provided information:
KPIs:
Content Engagement KPIs:
- KPI 1: Number of views, likes, shares, and comments on NDC TV’s conference content.
- KPI 2: Growth in NDC and NDCTV social media followers during and after the conference.
- KPI 3: Social media engagement rate (likes, shares, and comments etc.) related to NDC content.
Working Groups Recognition KPIs:
- KPI 4: Number of prominent Working Group leaders featured in panels.
- KPI 5: Feedback and ratings from Working Group leaders on their satisfaction with the coverage.
Congress Engagement KPIs:
- KPI 6: Number of in-depth conversations with NDC V1 Governance Body members conducted.
- KPI 7: Engagement metrics for the V1 Governance Body discussions (e.g., views, participation, and feedback).
Audience Insights KPIs:
- KPI 8: Number of interviews conducted during NDC Office Hours.
- KPI 9: Diversity of perspectives and insights gathered from conference attendees.
NDC Documentary Progress KPIs:
- KPI 10: Progress in NDC documentary production, including completed segments, interviews, and editing milestones.
Objectives and Key Results (OKRs)
Objective 1: Highlight NDC Wins and Growth
- Key Result 1: Produce a minimum of 3 (3-5 min) videos of content showcasing NDC achievements with a combined view count of at least 30,000.
- Key Result 2: Increase NDC social media followers by 20% during the conference.
Objective 2: Highlight Working Groups
- Key Result 3: Interview at least 5 prominent Working Group leaders during the conference.
Objective 3: V1 Governance Body Discussions
- Key Result 4: Conduct a min of 5 in-depth interviews with NDC V1 Governance Body members.
- Key Result 5: Achieve an average engagement rate of 5% of NDC social media accounts on NDC TV’s content related to V1 Governance Body discussions.
Objective 4: NDC Office Hours
- Key Result 6: Capture insights from at least 5 different regions represented at the conference.
Objective 5: NDC Documentary
- Key Result 7: Record a minimum of 3 hours of footage during NDC Office Hours that can be used for the upcoming “Road to V1” documentary.
BUDGET ESTIMATION
We estimate a budget of approximately $6,450 to cover the expenses outlined below.
- Production Team: Hiring a professional production team to film and edit content, ensuring high-quality production values.
- Talent and Administrative Work: Compensation for guest speakers, moderators, and administrative support for smooth conference operations.
- Miscellaneous Expenses: Any additional expenses required for the success of the project.
Description Amount
Executive Producer (50+ hours) 1,650.00
Producer (30+ hours) 1,500.00
Host (30+ hours) 1,000.00
Camera Person (3 Days) 1,050.00
Editor (20+ hours) 1,000.00
TOTAL: 6,450.00
Wallet Info: antmarshall360.near
Hope you guys see the vision, thanking you in advance…
aM