When we were running the Gen C Marketing Conference we were able to see what a lot of NEAR and Web3 projects were doing for marketing.
We believe that more NEAR projects should be prioritizing business development over marketing.
What is Marketing?
Marketing focuses on blasting out your value proposition to a large number of people and receiving inbound users.
Marketing works best for consumer products that have many types of users.
What is Business Development?
Business Development focuses on specific business deals such as outreach and partnerships to either reach out to potential users from in-bound or out-bound.
Business Development typically works best for B2B startups at early stages.
We believe that a lot of the NEAR projects should be focusing on B2B business development through sales and partnerships instead of general marketing.
Well, I do not agree with this approach, I think that not paying attention to traditional methods denotes a bad strategy of massification of the product, service or project. Traditional social networks cover millions of communities and subscribers, who could deny the reach of Facebook, Twitter, Instagram among others…
Even the older methods of communication and marketing still work today; Even after the pandemic, “The New York Times” achieved more than 7 million readers through its website and one million readers in the traditional newspaper. On the contrary to what has been stated, it is recommended that more financing be supported for traditional marketing!
So this was a brief post on business development vs. marketing.
I have to disagree with you because the amount of effort that is put into a specific marketing channel is a lot. Most NEAR projects are startups and need to focus on the 1-3 channels that make up 80% of the results.
The Bullseye Strategy by Gabrielle Weinberg and Justin Mares, is IMO the best marketing strategy around
I’ve thought about this too, and I’ve noticed that for b2b startups business development usually brings more value than just focusing on general marketing
Hey
Reaching out directly to potential partners and building relationships has worked better for me in the long run compared to just blasting messages to a wide audience…
It makes sense for NEAR projects to focus on building their biz instead of just marketing. Like, if they want to grow and stick around, teaming up with others and making connections is key. Maybe hit up some other projects for collabs or networking events to boost those B2B chances.
