When we were running the Gen C Marketing Conference we were able to see what a lot of NEAR and Web3 projects were doing for marketing.
We believe that more NEAR projects should be prioritizing business development over marketing.
What is Marketing?
Marketing focuses on blasting out your value proposition to a large number of people and receiving inbound users.
Marketing works best for consumer products that have many types of users.
What is Business Development?
Business Development focuses on specific business deals such as outreach and partnerships to either reach out to potential users from in-bound or out-bound.
Business Development typically works best for B2B startups at early stages.
We believe that a lot of the NEAR projects should be focusing on B2B business development through sales and partnerships instead of general marketing.