The Kin DAO Marketing Proposal I July 2022
Contact name: @adrianseneca
Council Members: @godofnfts, @Patrick-T-Anderson, @adrianseneca
Target Address: thekindao.sputnik-dao.near
Current Balance (NEAR): 6 NEAR
Funding Period: July 2022
Request amount: 5600 USD in NEAR
Most Recent Report
Hello Marketing DAO!
We hope your July is moving with grace so far and our proposal reaches you well. After the waves of the last few months, we have redefined partners that align with our vision and would like to be supported in working in collaboration with them to establish our project’s presence on a greater scale.
We are proposing to work with Rising DAO, a new DAO that Primordia onboard with over 20 years of experience in culture and technology, to provide The Kin DAO & the Primordia project:
- A strategic communications plan that will support the most recent launch for the next 3 months
- Collateral development: Press release strategy and creation, pitches for individualized press, white paper from research for use with press
- Book interviews and support the meetings, follow up and article development
“RIsing DAO believes that positioning the leadership of women, the Kin DAO’s IRL experience with making change in people’s lives, and the integration of 100 DAOs working to create change is an extraordinary opportunity for us and for the press. Yet, we are living in cynical news environments and need the time to build the story, the trust and the materials to ensure that the press writes about the DAO. There is no quick way to get press coverage, it is a process, and a critical one for the community.” - @sarahkornfeld
This is a proposal for our first phase in July to help leverage the recent launch of Primordia. Phase one will support the energy of the launch, while also putting an action plan for the next 3-6 months in place.
Budget
Development of Communications plan (Rising DAO): $1,000
- Creation of 6-month plan including vertical press list, strategy for PR and needs for success
- Journalist list of up to 80 members of the press
- Metrics and goals for outreach
PR Content Development: (Rising DAO) $4,600
- 2 press releases
- Engagement with NEAR marketing to support NEARcon event in Lisbon
- 3 pitches for press based on case studies within Primordia DAO
About Sarah Kornfeld:
EXECUTIVE OVERVIEW
20+ years experience in public relations, public affairs, and content strategy and curation. Executive-level management and consulting experience in start-ups, mid-size companies, and large global players for entertainment, technology, arts, and media enterprises including Netflix, Sun, Google Earth, Pop!Tech, Institute For The Future, UC Berkeley, UC Irvine, NearPod, etc.
Taught Cultural Curation at the University of San Francisco, Graduate Education Department. Developed content for NearPod and the George Greenstein Institute. Sat on the boards of the National Writers Union and various start-ups in the education and creative space.
Trusted advisor to CEOs, venture capitalists, executive directors, and boards for branding, public affairs, public relations, influencer relations, content creation, and curation. A senior leader in start-ups and agencies including Burson-Marsteller, SparkPR, Peppercomm Communications, Ikonic Interactive (acquired by US Web).
WRITER/ARTS
Published author of a novel “What Stella Sees”, Cove International Publishers, Mill Valley, California (2018) and a non-fiction book “The True”, Integral Publishing, Bucharest, Romania (Fall 2021). Trained in entertainment production in New York and The Royal Court Theater, London. Graduate of Sarah Lawrence College.
Sarah’s writing has been featured in independent literary journals including Rain Taxi Review, Vol.1 Brooklyn, Largehearted Boy, minor literature(s), and Heavy Feather Review. Non-fiction writing about the Creative Economy and policy strategies for artists has been published in the Los Angeles Review of Books.
CREATIVE PRODUCER/CULTURAL CURATOR
Sarah has 25+ years of experience as a producer, marketer, and public affairs lead for The Raw Science Film Festival, The California Academy of Sciences, The Institute for the Future, The Kitchen, Pop!Tech, The Magnes Collection of Jewish Art + LIfe/UC Berkeley, The Beall Center for Art and Technology/UC Irvine, Hatebrakers, Obscura Digital, Tevereterno, A.M. Hoch (Pollack-Krasner Foundation Awardee), Zaccho Dance Theatre and others.
Please feel free to ask @adrianseneca, @godofnfts or @sarahkornfeld any questions around this proposal. Thank you all for your time!
My rate for teaching in the analogue world is $150 per hour. I have not received even a fraction of my usual rate. I pivoted to teach about the Near ecosystem without proper compensation with the dream of building something better from a heart centered approach. You seem to believe in free labor for all Nearians. Humans need to be compensated and rewarded for their labor. We can make it clear what this minuscule funding has gone to and is going to through line items and in person meetings if you would like to audit us. We are open to being audited. I sense from the tone of your remarks unrewarded labor may have a very negative impact on our precious NEAR ecosystem building. Many of us have invested our time skills and expertise without compensation already. To ask for entirely free labor is unjust and unsustainable for the ecosystem as a whole. We work in good faith with reciprocity as a core value. Free labor is extractive. We came to the Near ecosystem with excitement at the possibility of building amazing projects that are aligned with our values. We love and appreciate the community that we have built and are currently rapidly building. We don’t wish to cause harm to them by asking for free labor. Let’s get clarity on what is being communicated here. Misunderstanding are best cleared up via dialog. My team and I look forward to speaking with you soon. 
