This is a proposal for the Marketing DAO for Rising DAOs quarterly initiative of our RISING THINKS – 2-hour group sessions (recorded on ZOOM) that explore (and convert into content) real-time, interactive exploration of NEAR on-chain best practices between devs, creative technologists, and content creators.
Thank you in advance for your consideration.
The RISING THINKS initiative will have:
1.) Two, real-time, led explorations of best practices for collaboration on the NEAR Protocol
2.) A masterclass with our DAO member who is a silicon valley researcher (on best practices in innovation)
3.) Content outcomes in the form of a report and video releases for historical purposes on the NEAR Protocol
4.) A social media campaign to reach the widest scope of participants into the NEAR ecosystem to ensure attendance and insights, while also building a following for the widest sharing of content outcomes as possible.
Key issues RISING THINKS will explore in its first initiative:
- What can we learn from the leading technologists in the NEAR Ecosystem who are developing technologies with content in mind?
- How can content creators make use of developers/best practices for NEAR collaboration?
- What can devs learn from how creatives and creatives developers ideate content?
- What kinds of content truly excites the leading devs on the protocol?
- What content works best with what technologies?
Target Partners for the Initiative (we are very open to work with the Marketing DAO re: partners you may recommend as well):
- Aurora
- NEAR Hub
- Amber Metaverse
- AstroDAO
- Mintbase
- Paras
- ASAC - Anti Social Ape Club
Why are the interactive RISING THINKS crucial for Web3 and NEAR?
Because NEAR is evolving and focusing on Web2 to Web3 and we need to capture HOW we are excelling in our space to communicate and on-board properly. RISING THINKS is a method of exploration through qualitative research questions and ethnographic sensitivity (towards diverse global communities)that informs self-knowledge, disciplined assessment of what is happening in our market, and the tools towards inquiry that can be a “superpower” for the NEAR community and ecosystem.
Why Rising DAO?
Rising DAO is a content innovation DAO that approaches everything it does through the lens of research (ethnographic, creative and market research). We have been on the NEAR Protocol for 5 months, and in a short time have found a home and great community support here on NEAR:
- We have held 3 Rising Think Tanks (which we now brand “Rising Thinks”)
- Shared with the community 2 reports on our findings of Best Practices
- Engaged the community with research in support of our emerging ecosystem governance
- Developed our first Content NFT (launching this week) that blends creative collaboration with designers, research and interviews on the social/innovation impact of the blockchain on an African community.
The programs we want to offer are based on our current experience here on NEAR:
1.) Experience leading 3 “Think Tanks” with creatives to explore best practices, and act as a real-time engagement to help bring community members together with the goal of collaboration
2.) Utilizing our team members for a “master class” in research (who have domain expertise in technology market research e.g. Google, Netflix, AirBnB)
3.) Our social media manager (with 25K following on Twitter – for verification: @Grace_undiluted ) will support breaking out of a current silo and bring those creative technologists/content creators together with devs they have yet to meet.
RISING THINKS programs for your consideration
1. RISING THINKS #1 Meeting – Best Practices for Content Creators and Devs to create breakthrough projects and products (2 hours)
- These conversations are led (by DAO council member Sarah Kornfeld who has led the past think tanks, and has 20+ years in arts, entertainment, and technology innovation marketing) and interactive – they are NOT “brainstorms” for the rules of the road for these workshops are for INSIGHTS which are defined by practical experiences, not theoretical ideas about process
- We will ask 3 people to act as “experience leads” in the conversation and we will hear their experiences through a “matchmaking” exercise – bringing together those who have never thought of working together to gain insights and potential partners
- Give an assignment (out of what we have learned) for #2 RISING THINKS
2. Research Master Class with Cate Riegner, Rising DAO member, researcher for Google, 25 year veteran of silicon valley, international research experience with major brands in tech
- 101 on market research for technology Best Practices and how to implement innovation practices for research that can impact your projects, roadmap and actions
3. RISING THINKS #2 – Best Practices for Content Creators and Devs to create breakthrough projects and products (2 hours)
- Review assignment from #1 Rising Thinks
- Bring a new set of insights onto the “stage” and do another “match making” exercise
- Poll in real-time top insights, and those will be named (by people/group) in our reports – ensuring they get credit in tweets, reports and ongoing programs.
4. RISING THINKS Report and Content (writing and distribution)
- It will take 3 weeks to review all of our content
- Drafts 1 and 2 will be shared with our partners for insights
- Provide the report to the entire community as open source (Distribute on the Forum, Telegram, Twitter, YouTube)
- Distribute the videos of the 2 RISING THINKS on partner YouTube and NEAR YouTube
Communications Plan
- Our social media manager, Blessed has 25K Following on Twitter
- Engagement for RISING THINKS with 2 weeks to promote
- Social Media Actions/Goals for Rising DAO/RISING THINKS
- Daily updates on development, outcome and progress via our social media pages.
- Targeted reach of at least 30,000 community members (in the NEAR Ecosystem)
- Target to have 10K+ engagement over the entire project
- Grow our @RisingDAO_NFTs Twitter, Insta and Telegram channels by 5%
(Upon approval of funding we will reach out to the target partners below): - Host 1 AMA twitter space with our partners to raise awareness and promote the THINKS
- Host AMAs with at least 3 of the following communities (before and after the THINKS)
- Meta pool (14.8k on Twitter)
- NearNauts(18.2k on Twitter)
- Near insider(36.6k on Twitter)
- NEAR Protocol (777.9K on Twitter)
- C1 Guild (645 on Twitter)
- Awesome NEAR (6,032 on Twitter)
- NPK guild (3037 on Twitter)
*** Launch (a week out from event)**
- Press release
- Article on Nearweek
- Social Media campaign
- Infographics on best practices identified to be tweeted, shared and promoted
BUDGET
SOCIAL MEDIA CATEGORY
Social Media Promotion/Distribution – Twitter/Insta/TG
$500
- KPIs 50% increase in our current reach on Twitter/insta/TG
- Metrics (Pre Events) – 100K engagement in NEAR Ecosystem – target 50 attendees to each event – to promote the program we will get 10k Impressions minimum a month (30K impressions)
- Metrics (Post Events) – Infographics every day for 10 days
CONTENT CATEGORY
Content Creation (Writing)– research for presentations and developing PPTs for 2 events and 1 presentation
- $300
- KPIs distribute to the presentation to 100 participants
- Metrics – Share to 100 people
*** Report writing and creation (Writing)** – Content Writing – Proofing —- Data stats for Infographics – Report.
- $1500 for long-form report (15 pages with info + graphics) to be sold as NFT
- $400 for a short-form report for free distribution
- KPIs offer 1 short form overview (2 pages) for free on social AND 1 comprehensive 10-page Report as an NFT at $15 for NEAR members
- Metrics - Limited series of 100 and 50 are sold
Visual Content for Social Media – Infographics – Memes – Promotional Visuals
- $450 – The designer will be creating pre-event 5 images and post-event 20 images (@ $100 for 8 images) – + create promotional memes for selling the report (3 total)
- KPIs clear readable content for multiple forms of use (report + social channels)
- Metrics - for 10 days AFTER the events (are finalized) we will promote the infographics on all social channels – 35% of each social share is retweeted
VIDEO
RISING THINKS Livestreaming/Screen User Generated Content recording the content that we then utilize in infographics, reports, and YouTube
- $1000
- KPIs: 100 people attend the events (2 events), content converted to reports/inforgphics, and YouTube video get 75 views
MASTERCLASS Livestreaming/Screen Tutorial/Educational and the recording of the content we then utilize in infographics, reports, and YouTube
- $750
- KPIs: 50 people attend the events (2 events), content converted to reports/infographics, and YouTube video get 25 views
Total: $4900
