Hello Creatives DAO community,
What we want to do with Creatives DAO:
The storytelling of what lives and breathes here on the NEAR platform is a critical component of education, sharing, and a broader conversation about how artists adapt to the challenges of living in the world, economically, and as a community. Without storytelling, artists remain either invisible or misunderstood in a world that largely sees artists as “low-value”.
This lack of understanding is so deeply wrong on many levels 1.) art and culture is core to humanity 2.) artists are the original entrepreneurs and we problem solve better than most, 3.) the Creative Economy is a 2.2 trillion dollar economy, and the creative work/emerging commerce being done here on the Blockchain is yet another example of artists as innovators.
We are proposing a project where we will listen to this DAO and its community, develop portraits of how and what artists/creatives are doing on the blockchain, and then develop media for the community, the Creative DAO, and NEAR to help communicate what we artists are doing here. The project is both creative and analytical, though at its heart it is telling the story of the life, and creative journey of the artist.
All creative movements need listeners, almost ethnographers, to help tell the story of the journey (different from critics, we’re not those) – and this is another kind of creative practice, where we aim to artfully tell the story of how this community is evolving in practice, community, and economics.
(Cate Riegner and I will be working on this project. Our bios are below)
In a nutshell, the benefit of this work will be:
- Deeper community understanding of the work of the Creatives DAO as a whole
- Content that can be minted and marketed OUTSIDE the platform to engage interest in NEAR, the blockchain movement and develop a syndicate media channel for Rising DAO
- Create an in-depth report for publication in the Stanford Social Innovation Review
- Create a video by an Oakland-based filmmaker, Cedric O’Bannon
- Share our findings and writing for the Creatives DAO community on a consistent basis to track: creative trends, collaborations, innovation in artwork and technology, etc.
PROJECT ROADMAP: August - December 2022
- Qualitative Research (interviews) with the Creatives DAO members (up to 5 interviews)
- Article for Stanford Social Innovation Review (the editor has asked us for this article)
- Minted NFTs of the interviews to be offered to support our investigation
- Monthly update in the form of a newsletter for the Creatives DAO community
- A short film of vignettes by Cedric O’Bannon, Oakland filmmaker and documentarian
- Additional target outlets where we will submit an Op-Ed on our findings and insights: Los Angeles Review of Books, Los Angeles Times, The Guardian, etc.
METRICS FOR THE ENTIRE PROJECT (August - December 2022):
- 3-5 interviews of members of Creatives DAO as written and video pieces
- Full video Vignette by local documentarian
- Minted NFTs of interviews (video)
- 5 Monthly newsletters detailing the process and what we are learning for Creatives DAO and NEAR
- Article for Stanford Social Innovation Review
AUGUST (2,000 USD)
Research and Content Creation: (August)
Qualitative research: 2 interviews with people of the Creatives DAO – 1,200
**** *** 2, 30-minute interviews
- 2 Drafts of interview results and narrative
- Deliverable: Outline of 2 articles
- Identifying people to interview from within the entire Creatives DAO (global search)
- Setting up interviews
- Providing interview questions to the community to gain feedback before interviews
- Interviews with 2-4 people (around the world)
- Translation of recording to the written copy
- Review of copy, edits, first and second drafts
- Final draft of interviews
- Art developed for the final product – so that it looks great and is ready to share as NFT (as a piece of art itself)
**Mint NFT (development) V1 - 500 for designer and NFT Design/partner
- As stated above, we want this interview(s) to be a piece of art as well, it’s a piece of art about artists and it should look great.
- We have a designer in Milan who is amazing and he will design it (400)
- We want to work with a DAO within the Creatives DAO to help us launch it and we want some funds to support that (100)
**Short Newsletter for the community with updates on learnings - 250
- This means we will take the content we have and create a simple Newsletter to share with the entire community
- Over time we can turn this newsletter into a product for readers OUTSIDE the Blockchain as a “view from the edge” of innovation on Web3 – so this newsletter may become a very valuable product for us.
**Admin – 50
- This is for the assistant who can help with managing the interviews, schedule, formatting of the newsletter, and support of our process.
MORE ABOUT US
Rising DAO was created by Rising Partners, a woman-founded company based in San Francisco and Rome. We have 20+ years experience in culture and technology, launched Google Earth, Google Next, produced at Netflix and drove market research for AirBnB. Sarah Kornfeld and Cate Riegner are experienced researchers, writers and marketers with 25 years experience in the arts, technology and culture. Rising Team — Strategy for Art & The Creative Economy
Clients We’ve Served
The Peggy Guggenheim Foundation (Venice), LVMH, Google, Netflix, The California Academy of Science, Sky, Zaccho Dance Theatre, Raw Science Film Festival, The Magnus Center for Jewish Art and Life, The Kitchen, The United Nations, Sky, AirBnB, The Beall Center for Art and Technology, Pop!Tech, The Institute for The Future, Big Noise PR, and others.
Sarah Kornfeld is an American author, playwright, and producer. Sarah explores themes of love, trauma, and exile in artists and families in fiction, non-fiction, and cultural research. Her most recent narrative non-fiction book, THE TRUE is published by Editura Integral and was launched at the National Theater Festival of Bucharest/UNITER in November of 2021. The book was also selected for the 2021 LibFest / Libris Literary Festival in Bucharest.
Her play, THE LOVEDEATH OF CLOWNS was produced at the iconic Theater For The New City in New York. Her debut novel, WHAT STELLA SEES was published in 2018 and received high praise in the United States and the United Kingdom. Sarah’s writing has been featured in independent literary journals including Rain Taxi Review, Vol.1 Brooklyn, Largehearted Boy, minor literature(s), and Heavy Feather Review. Interviews with Sarah can be found at The Jewish Book Council, Jack Messenger’s Independent Book Review, Chiwan Choi “Are you there, ghost? It’s me, Chiwan” and Full-Stop Magazine. Her non-fiction writing about the Creative Economy and policy strategies for artists has been published in the Los Angeles Review of Books.
Sarah was born and raised in the experimental theater of New York City where her father, Lawrence Kornfeld, was the managing director of The Living Theater, and later founded The Judson Poets Theater and The Theater for the New City. Sarah performed with the Judson Poets Theater, The Bread and Puppet Theater, and The Ridiculous Theatrical Company. She is a graduate of Sarah Lawrence College where she studied writing (poetry and prose with Kate Knapp Johnson) and choreography (master teachers Viola Farber and Bill T. Jones). She received professional training at The Royal Court Theater in London.
Sarah has sat on the board of (NWU) National Writers Union AFL-CIO (West Coast) and lives by the sea in the Bay Area of California. Her company Rising Partners is based in San Francisco and Rome, and Rising Pictures is based in California. She is the co-founder and president of Rising Partners, based in San Francisco and Rome.
Cate Riegner, Market Research Lead
25+ years, serving global tech clients with market research and strategic insights including Google, eBay, Creative Commons, Facebook, and Netflix.
Her company, NetPop Research, LLC, is a leading market research firm that specializes in qualitative and quantitative research to guide marketing, positioning, product development and market entry strategies.
Former positions include Account Planner for Foote, Cone & Belding and Research Analyst for Booz, Allen & Hamilton. As Director of Research, ThirdAge Media, she supported online marketing programs for corporate partners including CBS Networks, eTrade, Procter & Gamble, Merrill Lynch.
Founder artAngels.org, a not-for-profit, now in its 21st year, is dedicated to supporting art exhibitions and educational events that focus on health, personal transformation, and social stewardship. Based in Los Angeles, in partnership with the Institute of Genetic Medicine Art Gallery, USC.
Cate is a trained classical dancer, she attended the School of American Ballet in New York and was a semifinalist in the Prix de Lausanne Ballet Competition in Switzerland. BA in History from Smith College and a MA from The Annenberg School for Communication at the University of Pennsylvania.