Music Feast: [Creative DAO] - Partnership Proposal [DECEMBER 2023] - Neal Gustafson
- BACKGROUND — Music Feast is a company founded by multiple Grammy Award winners, platinum record producers, tech entrepreneurs, and music industry professionals. A platform designed to help the worldwide independent music community through active engagement, IP distribution, marketing metrics, manufacturing, and networking opportunities to solve the pain points of the current industry and showcase collaborative projects and talent.
- INTRODUCTION — Grant recipients from the NEAR Foundation, Music Feast is a groundbreaking solution that addresses the long-standing challenges plaguing the music industry. We have identified critical problems that have hindered the growth and success of artists, and we have developed an innovative platform that will revolutionize the way music is created, distributed, and monetized.
Music Industry Problems
- Notorious for underpaying artists and content creators
- Notorious for signing artists in contracts and shelving their products
- Locking artists in debt with contractual obligations and exclusivity
- Nearly impossible for independents to make a living
- Social media noise never translates to true conversions
Music Feast Solutions
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Smart contracts that offer immediate payment
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Deals surrounding one song with six different ways to monetize
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Manufacturing of merch without upfront production costs
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Endless opportunities for the independent artist economy
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Collection of instantaneous market insights
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TEAM EXPERIENCE — Between myself, Justin Burkholder, and my co-founders, Blake Harden, Dion Primo, Neal Gustafson, and Andrés Dominguez we have built businesses in entertainment, and green tech, won multiple Grammy Awards, written platinum, and diamond-certified records, co-founded an NGO. In addition, we have marketed the release of numerous music production products and studio effects processors for major brands—such as Reverb, Waves Audio, and Eventide Audio—as well as contributing to the release of records from Kendrick Lamar, Travis Scott, Katy Perry, Usher, Wiz Khalifa, 50 Cent, Rick Ross, Ice Cube, Common, T-Pain, Raphael Saadiq, Snoop Dog, Machine Gun Kelly, and many more. Having helped with the furthering of education in the emerging blockchain and Web3 worlds, as NEAR Certified developers and instructors—with projects like Near P2P, Defix3 Wallet, Splatter, HoneySpot, and W3Music—we are collectively committed to the decentralization of the music industry and creatives, worldwide.
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VALUE PROPOSITION — Our proposal is designed to increase the reach of Creatives DAO within the global creative and independent music community. We are aiming to put our efforts around the expansion of placing NEAR and CDAO in the middle of the conversations around helping artists and fans alike decentralize the music business. We have the opportunity to onboard a large community of active users through a Creative DAO’s supported project. Through the activation of ClassiQ and his worldwide community, we will start to position him as a early adopter of new technology essential to independent artists. We will present a more equitable solution for the fans of his work as we onboard them into this decentralized financial ecosystem.
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BRAND AWARENESS FOR CDAO — Through this strategic event, including flyers, digital marketing, social campaigns, content promotion, and a co-marketing onboarding promotion we will create a large awareness for Creatives DAO’s visibility. Through advertisement, promotions, social reach, influencer co-marketing, and proof of concept editorial content we will increase brand recognition for CDAO. The reach of these combined efforts is expected to create thousands of impressions, and potentially create hundreds of new NEAR wallets. This will also serve to help the general awareness of the Creatives DAO community.
- Music Feast x ClassiQ - LIVE Music Event Production
LIVE Music Event Production — A music concert will be produced in Nigeria with the renown artist ClassiQ. We will be using the ticketing platform of the site to exclusively do the marketing for the event. This concert will take place in March of 2024 and will incorporate worldwide engagement via co-marketing partnership with artist and influencer. We will capture the live audience of this event through QR code videos projected behind the performer (ClassiQ - Generator (Video) / ClassiQ - Generator (Video Two QR Code) and the requirement of on-chain wallet creation within the platform’s ticketing system.
- MONTHLY ACTIVE WALLETS & ON-CHAIN ACTIVITY —
How Music Feast Works — In the traditional sense Music Feast acts as a label and publishing house that signs artists for releases. In a non-traditional sense, it is built to help decentralize the music business. Holders of Music Feast’s points called $FEAST calories could be equatable to holding shares in a publicly traded company. The more a person holds, the more voting power they have for choosing things like new signees, events, marketing campaigns, etc. $FEAST calories can also be redeemed for digital assets from a secret store that only holders can access.
We anticipate a significant increase in new signups for NEAR wallets due to this exciting upcoming event. This event will generate high participation rate due to ClassiQs reach sndnfanbase, which will contribute to the growth of our user base. Each new active user will become an advocate for our platform, expanding our community. Our goal is to become an essential part of the NEAR ecosystem for thousands of new users in the coming months, driving growth and impact.
We are focused on creating a collaborative and engaging environment. Our aim is not only to increase user numbers but also to stimulate a significant surge in on-chain activity. By leveraging our advanced technology, we will join the Music Feast platform and become a customer and users of the Creative DAO community. DAO members will have the power to make decisions and will receive exclusive benefits like airdrops and prizes as a way to reward their valuable contributions.
This event will demonstrate the power of the Music Feast platform, by leveraging our current star-powered talent to showcase their skills and onboard users through the leveraging of the powerful utilities of the platform.
Essentially, this initiative will serve as an entry point to our vibrant creative and music community. Our new platform aims to revolutionize the music industry by providing a space for artists to work together and facilitating collaboration among content creators, fans, and musical IP investors.
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PARTNERSHIP ROADMAP
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Ticketing Platform Developement - January 2024
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Organize Event In Nigeria - February 2024
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Produce Event in Nigeria - March 2024
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ALIGNMENT WITH CREATIVES DAO’S PURPOSE — Aligning with the core values of Creatives DAO’s purpose, our proposal will foster a vibrant and inclusive platform for creatives to showcase their work. By hosting this well-known artist on the platform and proving the concept of the Music Feast environment, this event and artist activation will demonstrate the platform’s revolutionary utilities, as we aim to enhance global music communities through independent ownership, entrepreneurial education, and decentralized participation.
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KEY PERFORMANCE INDICATORS AND DELIVERABLES —
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Software Development: Fully build out the ticketing system on the platform.
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Wallet Creation: Estimating a minimum of 400+ on the NEAR blockchain.
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Event Production: Producing and operating the March event in Nigeria for the artist. Ensuring both the ticketing system development, marketing, and event run smoothly.
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FUNDING TYPE — We are seeking funding to cover expenses related to this project, event, platform development, user acquisition, artist branding, and public relations:
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$6,000 Development:
- Ticketing System
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$1500 Consultation
- $500 Marketing
- $500 Event
- $500 Project
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$2,500 Events, Advertising, and Public Relations
- Venue
- Publicity
- Security
- Sound & DJ
- Deco
- Lighting
- Logistics
- Ushers
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TOTAL REQUEST NUMBER: $10,000
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DAO ON-CHAIN ADDRESS: ccc.sputnik-dao.near