[Closed] Feb 2023 - Social Media, Support Projects & AMA | Near Insider

[near.insider]

@so608

• I understand that you and your team want to continue the work that you are doing, and I hope you can determine a way to do that.
• I do not support continued Marketing DAO funding for more content creation at this time for a couple of reasons. First, we’re operating under different guidelines than we were last year and under a lower funding cap. I do not see the engagement or growth at the pace we are hoping to see from a team after many months of funding

First of all, thanks for repyling.
Regarding this, we have submitted a proposal following the Marketing DAO guidelines. We have been producing content on the Twitter platform with the following scope of work:

• News/Announcement: x.com
• Infographics/Shilling: x.com
• Promotion: x.com
• Statistics: x.com
• Weekly highlight: x.com
• Deep-dive thread: x.com

For activities aimed at attracting users and increasing brand awareness for projects, we have organized over 50 AMAs with projects and received very positive feedback.

• Loozr: x.com
• Ref Finance: x.com

Please let me know if we have any shortcomings. Next is growth, we started with the first proposal with only 9K followers: [Approved] April 2022 Content & Infographic Production - Near Insider Guild

And now we have 42K followers, although I don’t value the quantity, I value the quality more. And the quality here is shown through our posts being shared by many projects and KOLs in the ecosystem, especially Illia, which shows that we have done well. I HOPE YOU CAN EXPLAIN THIS CLEARLY

@so608

• If the key value to the community is rooted in your promotional and marketing services to projects building on NEAR, then I think the logical path forward is for you to evolve into an agency, where you are charging for your services and projects compensate you for them. The goal for the business model that you’re pursuing is to become self-sufficient, and I think your team has been given adequate time and funding to do that.
• If projects building on NEAR want to hire you and come to us for funding, then in my view, they should be able to include that in their proposals

I would like to provide the following feedback on this:
We are currently in a downtrend market where projects are struggling to allocate budget for marketing, and not all projects know how to approach Marketing DAO. So, what does an ecosystem need to do? Attract developers building on Near by supporting them with promoting and marketing to users. The hard cap at Marketing DAO is only $50K/month, while there are 1000 projects on Near. So, sponsoring us with about $5K - $7K/month would be more beneficial than sponsoring one project for one month. I HOPE YOU CAN EXPLAIN THIS CLEARLY. We can not only support the Near ecosystem in attracting more users and developers, but also assist in promoting projects, at just $5K - $7K/month

@so608

• I am currently less supportive of projects that are rooted in generalized messages about NEAR and more likely to support initiatives that have a strong, unique voice or point of view. In my view, generalized content is becoming less impactful as the ecosystem grows. At the same time, members of the community who are developing original content that is expanding upon the basic/general conversation in the ecosystem are more likely to get my support for funding.

While I realize you are not likely to agree with me, I believe the Marketing DAO is facing the need to shift our focus from what has been funded in the past to try new strategies and approaches with the goal always being to bring increased value and impact to the ecosystem as a whole.

I have some feedback on this:

• Firstly, our message is not vague as you said, but has a very clear Content Direction, from updating news, analyzing data, user insights and promoting the project. IF POSSIBLE, PLEASE EXPLAIN WHAT THE VAGUE CONCEPT IS HERE.
• Secondly, if our content has little impact on the ecosystem, then projects and Illia would not have shared our articles. We have been and are doing topics about the Defi ecosystem, which is something that any ecosystem must have.
• Thirdly, you mentioned changing strategy and new approach, so specifically what is it and has it been shared with the community yet? And in my opinion, no matter how much it changes, Defi is still the core if we are in the world of Crypto. Once you still Swap on Ref Finance, Lending on Burrow, Staking on Meta Pool, what we have been doing still has value. However, I will also improve the content related to social, web3 that Near is aiming for, but we need to understand our target audience to build appropriate content.

@so608

I encourage you and your team to work to become self-sufficient, keep serving the NEAR community and also get involved with the bounty programs that are getting started this quarter.

Thank you for sharing I will definitely participate

Finally, I hope the council has a fair view of us, our work, and the value we have created. Many channels in the ecosystem have left, but we are still here and supporting. We have also reduced rewards because we understand the current market situation. I have seen Marketing DAO approve similar channels, so I hope you will be objective. Thank you
Cc @Dacha @cryptocredit @Klint @satojandro