I used A Hand Drawn Font for The NearHak Word and Added the 3d Near logo on Top of It.
And Also Adding The 3 lead Role Of Hakuna Matata Phumba Timon and Simba (silhoutte)
A Gold Color representing Its Value To The Community. All Of It is A png except for The Background i add at the Back . But if you would Like my Entry and you have a desired Background color or style I can Draw it as you wish
I also wondering the Logo you gave as an example is Near Hack. And the Text in the caption is Near Hak brand. I got confused @jack
OK, so did a bit of digging around your links then was wondering whats the animal in your current logo. Found out is the meerkat and started looking around for symbolism. I think it’s the perfect animal to use for it’s meaning
However, it’s not the right choice as per Wikipedia it’s more popular in south Africa. It’s also doesn’t resonate for me personally (though I guess your target audience is Africa? I’m in Canada).
I might go with the Maasai as they are more iconic from “Gods must be crazy” and they speak Swahili. Maasai, however, don’t really represent friendship or kinship, at least not immediately to my mind anyways. When I think of Maasai, I think of warriors, runners, etc.
If I had to pick one African animal that represents kindness, social bonds, and kinship, it’s the elephant.
So were I in charge of the brand, I would probably go with that.
OK, Unfortunately, I can’t spend any more time on this. But I came up with this.
Also, some context and my process: I often start searching for iconic imagery at freepik and vecteezy. Sometimes, I find something that’s perfect and given the small client budget (in this case it’s a comp), I usually go with a premade graphic and then tweak my idea in. That’s what I did here. Source: Elephants flat icons 643250 Vector Art at Vecteezy
There were some others I wanted to try that I thought could also work here:
Initially, I looked at “elephant polygon” but I feel like that visual doesn’t scream “approachable” to me. Polygon, although really great for logo, is too “techy” for this project.
Searching for “elephant cartoon logo” also was too childish and would turn some people off although would convey easy and approachable.
I chose this image that I used in the logo because it stood out (one of my logo requirements) and I could drop in the NEAR logo.
BTW, every participant ( Joined gov.near.org before 28/12 2021) will get 1 billion $HAK ( aurora Hakuna Matata, token contract on Aurora：0x069a4D8Ed76683511d2C7607DeECF29AD488965A) please attach your Aurora wallet address, such as 0x****
