Hello Matias,
Thanks 
The answer for KPIs is in the post as Metrics for measuring success. 
Please as you are Venezuelan I encourage you to follow up on all the activities we perform, we have been doing a lot in January, February, and March without asking for funding for the Marketing Vertical.
We ask for funding not just to promise something in the future, we already did onboarding this year and perform many activities and carry on several dapps developments.
Here is a google doc with the onboarding of professors from universities we did last 2 months: Doc
If you want to help, education and onboarding are key important activities, let us know.
Here you can see a full report from the last month and we have not asked for any funding in that regard, we ask for funding when is really needed and we have a plan to carry on. If it is successful (we give our best and hope that yes) then we will continue with the plan we have.
