User Onboarding and Retention: Our primary objective is to uphold a high retention rate of 70% for users eight weeks post-onboarding. To achieve this, we should concentrate on establishing compelling incentives for users to stay active within the ecosystem. This involves providing continuous education on NDC governance, BOS, and showcasing ongoing projects. Fostering a sense of community and demonstrating the value within the ecosystem is crucial for sustaining long-term user engagement.
Cost-Efficient Growth: To expand our user base sustainably, our goal is to decrease the account acquisition cost to under 5 USDC. This requires optimizing our marketing strategies and leveraging organic growth channels to attract new users more cost-effectively.
Diverse dApp Engagement: We aim to ensure that our efforts result in active participation across the ecosystem. A target has been set for at least 50% of users who have been with us for more than a week to interact with multiple dApps. This not only indicates a healthy level of engagement but also underscores the utility and interconnectedness of our dApp environment.
Boosting Social Presence: We aspire to enhance our online presence by increasing our social engagement score. Aiming for a 20% rise in social metrics such as posts, likes, and followers/views over the next month will help us reach a broader audience and foster a more dynamic community dialogue.
Content & Engagement Strategy
Dynamic Community Management (Telegram): Continuous support for NEAR ecosystem queries around the clock. Anticipate 2-3 daily news and educational content updates. Funding: 800 USDC.
Robust Social Media Presence: Daily updates, articles, videos, infographics, and translations. Posting on Near.social. Funding: 1,450 USDC
Thank you for your proposal and your outstanding performance. am following your activities on your social media handles and discussing with your leaders about the growth and metrics. You guys are amazing, but don’t forget to push more on-chain participation like you always do.
Hi @agungdjs Thanks for sharing a clear report with detailed metrics. I believe what you have presented shows that you and your team are meeting and exceeding expectations around the KPIs outlined in your previous proposal and continuing to further key ecosystem objectives. Congrats on the Telegram growth, Arkana partnership and new BOS widget. I am looking forward to using the Calendme widget. Pretty cool stuff.
Happy to support for another month. Keep up the good work!
Dear Marketing DAO contributor, your application was approved by Marketing (Ecosystem) DAO. The approved proposal included in November’s request to NDC Trust.
Please advise that during this transition period (NDC v0-v1), the following applications’ approval procedure:
Marketing (Eco) DAO November’s funding procedure:
1. November 9-15th time for proposals from the Community;
2. By November 15th, reviewing by MDAO councils, approval on governance forum, and creation post-request to NDC (HOM, CoA, NDC trust);
3. November 15th-20st reviewing by HOM members and voting on chain;
4. November 20th, in case of successful approval by HOM, HOM will pass the request to CoA to vote on-chain;
5. November 20nd-26th – reviewing and voting by CoA;
6. Once the CoA gives its approval, the Trustees will carry out the transaction, provided that the expenses align with the Trust’s objectives;
7. KYC can be required for new applicants.
Disclaimer: some timelines can be changed due to the transition V0-V1 period.