Proposal: DAO Proposal (astrodao.com)
MARKETING DAO PROPOSAL - Metamon
Proposal Title
Metamon x NEAR Marketing Campaign
Organization Name
Metamon
Date Founded
March 2021
Is this the First Funding Request for This Project?
Yes
What Type of Previous Funding Did You Recieve for This Project?
N/A
Previous Funding (If Any)
N/A
Project URL
metamon.gg
Categorize Your Project
Content Creation + Distribution
Social Media Distribution Channel URLs
Twitter -twitter .com/metamonapp
Discord - discord .gg/metamon
Youtube - youtube .com/@MetamonCrew
Medium - medium .com/@metamon
Which Region Will Your Project Support?
Global
Is Your Project Targeting A Specific Country?
ABOUT ME
Your Name
Spaceoddity, “Space”
Near Wallet ID
metamon.near
Country of Residence
Canada
Twitter
twitter .com/odetospace
TEAM MEMBERS
Total Team Members
10
Info About Your Team
We are a cross-functional team of engineers, indie game devs, entrepreneurs and marketers who have been building Metamon for over 1.5 years. Our team brings experience building games as well as blockchain applications
What related qualifications, experience or track record does your team bring to this initiative?
Metamon is an “OG” project on NEAR. We built a community over over ~20K people for Metamon across socials, and are consistently experimenting with and publishing new forms of content week over week. We have also generated revenue as one of leading NFT projects on NEAR
PROJECT PROPOSAL
Project Overview: Short High-Level Summary of the Purpose of Your Project
Metamon is a web3 gaming company building free-to-play, blockchain-powered games alongside an expansive universe of content, art, and entertainment. We are long-time NEAR builders who have been in the ecosystem for nearly 2 years.
Our first game, Metamon Royale–which is currently in Beta–is a high-quality PvX monster-hunter game built on NEAR Protocol and available on Windows and Mac. Players battle each other, capture monsters, and collect loot in a fast-paced, expansive map.
As we approach mainnet launch, we are doing a significant marketing push to draw attention to our game and onboard mainstream “web2 gamers” to NEAR Protocol and the greater web3 ecosystem. This marketing push involves several different initiatives/activities including: publishing a range of Metamon- and NEAR-focused content, creating and distributing E-Sports content, and expanding the reach of our weekly podcast, Metamon Mania.
What Problem Are You Aiming to Solve
- Lack of gaming-focused content:
- The NEAR Ecosystem has very little gaming-focused content that would appeal to the average gamer outside web3.
- Lack of e-sports engagement:
- The NEAR Ecosystem has no active E-sports attraction, an initiative which has proven successful in other ecosystems. Esports attracts a major (and growing) audience of people seeking content/entertainment to consume.
- Lack of visibility for gaming on NEAR
- The NEAR Ecosystem has many gaming projects, none of which are highlighted as an anchor to attract users (even live ones).
How Does This Project Solve the Problems You’ve Listed?
-
Lack of gaming-focused content:
- Create Metamon-focused content (ranging from podcasts, gameplay, art, etc.) will appeal to the traditional gamer more than current content which is more focused on highlighting active wallets, trading volume, and other metrics that the average gamer does not understand or care about.
-
Lack of e-sports engagement:
- Organizing esports tournaments with notable gaming figures will attract a whole new subset of fans and viewers who enjoy this type of content, which is currently non-existent in the NEAR ecosystem
-
Lack of visibility for gaming on NEAR
- We want to demonstrate what is possible for Gaming on NEAR. Producing a range of content around Metamon, our story on NEAR, and how we view the future of Gaming on NEAR, will serve to educate users that our ecosystem is rich in gaming experiences.
Which of the Following Will Be The Result of Your Project?
Increase Active Users on Apps on NEAR
What Are the Goals of This Project?
Increase Active Users on Apps on NEAR
Through content production and other activities, our aim is to onboard a minimum of 500 active users to our game built on NEAR. This will serve as a good base of users for us to test, refine, and perfect our product prior to scaling our user base to the hundreds of thousands.
Provide a Detailed Breakdown of Your Project Deliverables and the Budget
Deliverable #1
Weekly livestream/podcast with Metamon team, covering:
- Metamon and NEAR
- Project announcements + updates
- Feature updates
- Art and IP reveals
Distribution Channel and Frequency
- (8x) Twitter
- (8x) Youtube
- (8x) Discord
- (8x) Twitch
Channel URL(s)
Content Format:
- (8x) Video
- (8x) Visual/Design
Type of Content:
- Promotional - News around Metamon, Gaming, NEAR
- Hype/Launch - Announcing new features, achievements, etc.
- Interviews - In-depth conversations with team/founders
- Teaser/Trailer - Animations, Gameplay, and other hype pieces of video content
Budget
$1500 USD (over 8 weeks)
Deliverable #2
Regular E-Sports content showcasing Metamon as a hook for gamers on NEAR
- Biweekly Esports competitions/tournaments
- Each tournament will serve as a “gold mine of content” which will be promoted and distributed in various forms across Twitter, Discord, Twitch, Youtube, and Medium
Distribution Channel and Frequency
- (16x) Twitter
- (8x) Youtube
- (16x) Discord
- (8x) Twitch
Channel URL(s)
Content Format:
- (4x) Video
- (4x) Video (short-form teasers and snippets, recap)
- (8x) Visual/Design
Type of Content:
- Promotional - News around Metamon, Gaming, NEAR
- Hype/Launch - Announcing new features, achievements, etc.
- Interviews - In-depth conversations with team/founders
- Teaser/Trailer - Animations, Gameplay, and other hype pieces of video content
Budget
$2000 USD (over 8 weeks)
Deliverable #3
Promote NEAR as a destination for gamers, with Metamon as one of the first NEAR-native games
Distribution Channel and Frequency
- (32x) Twitter - i.e. 4 times per week
- (16x) Discord - i.e. 2 times per week
Channel URL(s)
Content Format:
- (8x) Written - blogs, announcements, tutorials, milestones
- (8x) Visual/Design - infographics, posters, banners
- (4x) Video - IP snippets, tutorials
- (2x) Audio - monthly AMA
Type of Content:
- Promotional - News around Metamon, Gaming, NEAR
- Hype/Launch - Announcing new features, achievements, etc.
- Educational/Explainer - How to game on NEAR, play Metamon, “GameFI ABCs”, etc.
- Documentation - project-specific including FAQs, Wiki, Features
Budget
$1500 USD (over 8 weeks)
What Is the Total Funding Amount You Are Requesting?
$5,000 USD
What is the Length of Commitment to Delivering Your Project?
2 Months
Start Date of the Project/Campaign
January 2023 (first or second week)
