[Approved] January 2022 Social Media Marketing Budget for KalakendraDAO

Marketing DAO Marketing DAO
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DAO Name: KalakendraDAO

Funding Period: For the month of January 2022

Project: KalakendraDAO Social Media Management for January 2022

Council:

gurubaran.near - @gurubaran

monish016.near - @monish016

Links: KalakendraDAO | Twitter, Instagram, Facebook | Linktree

Previous Marketing DAO proposals

Dec proposal

Previous Creatives DAO proposals

Creatives DAO report Dec

Creatives DAO proposal January

Summary:

In the month of December, we requested funding from the MarketingDAO for the first time for the promotion of our first event Behindie Music & to gain more followers & visibility for our community.

For the month of January, we are planning our second episode of the Behindie Music event in January which will be streamed in the Cryptovoxels where On the Streets of Chennai will be performing for the first time on the metaverse. And we are also conducting educational sessions for all the creative artists where we have a one-on-one meet or online meet & explain to them about NFTs & blockchain. After this session, we are adding them as minters on KalakendraDAO mintbase store after which the artists will mint their work as NFTs. These sessions are recorded and posted on our YouTube channel as well.

Our community has been growing organically and to be honest we haven’t started promoting aggressively yet. But we feel that there’s a lot of potentials to be tapped and we can approach more people if we increase our marketing efforts. For this purpose, we are requesting funding from MarketingDAO.

The tasks which will be handled by the Social Media team are:

Facebook - 50 USD

  • Creating visual content & posting it on the Facebook page
  • Creating events in Facebook events and inviting people for the event
  • Creating ad campaigns with demographics & relevant target personas for a month
  • Outreach to artists and Onboard them to join KalakendraDAO and Near Protocol

Instagram - 100 USD

  • Creating visual content & posting it on the Instagram page
  • Constantly sharing information about NEAR ecosystem news related to the creatives
  • Promoting the posts & NFTs which is minted on the NFTs which is minted by artists onboarded by KalakendraDAO
  • Outreach to artists and Onboard them to join KalakendraDAO and Near Protocol

Twitter - 100 USD

  • Creating visual content & posting it on the Twitter page
  • Constantly sharing & retweeting the information about NEAR ecosystem news related to the creatives
  • Promoting the posts & NFTs which is minted on the NFTs which is minted by artists onboarded by KalakendraDAO

YouTube - 50 USD

  • Uploading, editing & promoting the educational sessions which are conducted by KalakendraDAO
  • We will also be streaming the event live on YouTube of our events & we are actively promoting this channel to increase our subscribers

Telegram - 100 USD

  • Actively engaging with the community about our events & session on Telegram
  • Sharing NEAR related posts & also bounty opportunities available
  • Clarifying any queries/concerns related to NEAR/NFTs/KalakendraDAO in general
  • Promoting the NFTs minted by the artists onboarded by KalakendraDAO
  • To use NEAR Tip bot to encourage active discussions in the community group

Canva Pro - 14 USD

  • We would like to purchase a Canva premium subscription for creating visual content for our social media

Current Social Media statistics:

  • Facebook: 2 Followers
  • Instagram: 55 Followers
  • Twitter: 52 Followers
  • YouTube : 3 Subscribers
  • Telegram: 72 Members

Instagram:

720×1600 90.1 KB

Twitter:

1117×203 15.5 KB

Facebook:

541×526 25.4 KB

Goals:

The metrics for measuring success will be to successfully post regularly in all the platforms.

Facebook - 3 to 4 posts/week and resharing relevant posts

Instagram - 3 to 4 posts/week and posting relevant stories

Twitter - 3 to 4 posts/week with relevant retweets

Milestones/Metrics:

The milestones or the metrics which can be measured for the success of all our marketing efforts will be to analyze what is working & what isn’t and act accordingly to improve our results.

The ideal numbers we are expecting after our marketing activities are:

Facebook - 15 which is a growth rate of 650%

Instagram - 70 which is a growth rate of 27%

Twitter - 65 which is a growth rate of 25%

YouTube - 10 which is a growth rate of 230%

Telegram - 85 which is a growth rate of 18%

Amount: 414 USD

Target: kalakendradao.sputnik-dao.near

Please ask any questions/need clarifications and we would be happy to address them.

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Good evening. Happy to approve it. Let me close your December’s proposal ? Sorry, for 28 days delay.

Dear @marketingdao-council can we approve the proposal ? Thanks

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Thank you @Dacha. I would request the Marketing council to approve this proposal and close the December month proposal.

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Hey guys,

Gm, yes - full support. Moving to Approved

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Hello KalakendraDAO! Since the Marketing DAO is following the new payout process, I have been asked to nudge you to now post this proposal as a poll to the Marketing DAO Astro DAO so the Council can vote on the funding to be granted to you.

This action is needed from you as a successful (passed) poll is needed before we can proceed to the next/final step of issuing the Reward Agreement for your representative to sign.

Please let us know if you have any questions/concerns!

cc: @marketingdao-council

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The proposal expires in the next 24hrs. Would appreciate if Marketing DAO Council can vote on this proposal. @cryptocredit @Grace @satojandro @jcatnear
Here’s the proposal for your reference for $414: Astro