[Approved] DiscoverBOS The B.O.S reference from Resources to Marketing - Jan 2024

Hi @Ola thanks for the proposal. A few questions/comments:

I see there’s been a 25% increase in dev onboarding, which is great. As a reference, here are the metrics we need grantees to be able to track and show performance around based on NDC guidelines:

To evaluate the results, please use the following metrics that will be used for tracking individual initiatives’ performance by DAO.

All the metrics must be attributable to the relevant project/initiative through on-chain activity and off-chain reporting, ensuring GDPR compliance and preserving privacy:

  1. Accounts retention after 1/2/4/8 weeks — the percentage of accounts who continue interacting on the chain over a given time period (higher is better).
  2. Account acquisition cost — budget divided by the number of accounts interacting through the funded initiative (lower is better).
  3. Median number of dApps used by P95 accounts retained for 1+ week (higher is better).
  4. Number of accounts retained for 1+ week using at least three dApps (higher is better)
  5. Social engagement score — some compound metric of the number of posts, likes, and followers/views in social media produced by the users.

Which do you track for content – what’s your strategy/practice there?

MDAO is focused on funding initiatives that are producing content around the topics on the Editorial Calendar we’ve established based on ecosystem stakeholder priorities (e.g. NDC, NF, Grassroots DAOs, etc). Can this initiative produce content tied to these topics and, if so, which ones?

Thanks!

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