Please make a copy of the NDC Application Template and use it to create your proposal for a MDAO grant.
Reports: To submit a report for previous funding (a requirement for future funding), toggle the slider button at the top of the page to select “Report” option and complete the form.
Visit the BOS page also to:
Learn more about the Marketing DAO + funding opportunities
View Editorial Calendar
Find Office Hours
Schedule time with Marketing DAO Council
View submitted proposals
View submitted reports
View grantees
Timeline:
2nd - 7th of January: Applicants submit proposals on the BOS page
8th - 12th: Review and feedback by Councils
MDAO Councils thoroughly assess proposals, actively provide feedback and make decisions on proposal support or rejection, publicly posted.
Proposal Decision: The proposal passes or is rejected based on a minimum threshold aligned with 51% of votes from MDAO governance members.
Proposal Approved/Rejected: A proposal receiving 51% or more positive feedback is marked as approved [Approved]. Rejected proposals can be revised and resubmitted in the next month.
Closed Proposals: MDAO Councils can close [Closed] proposals for various reasons. Please request to provide feedback.
12th - 13th: Budget Compilation and Submission. MDAO Council members compile the final budget for NDC and submit funding request to the House of Merit.
13th - 17th: HOM Review and Voting.House of Merit members review and vote on funding requests, providing feedback to Grassroots DAOs and applicants.
17th - 23rd: CoA Review and Voting. Council of Advisors reviews and votes on funding requests. Once approved, Grassroots DAOs initiate a transfer to NDC Trust. * Currently, HoM and CoA are considering changes to speed up the step. You can find the draft here: MEMO - Google Docs
NDC Trustees Transaction: NDC Trustees execute the transaction if expenses align with the Trust’s objectives.
Post-Transfer Execution: Payments are disbursed to Grassroots DAO wallets and then to approved applicants who completed KYC/KYB. KYC/KYB procedures are determined by the House of Merit.
Important Notes:
NDC is not responsible for losses due to Near price changes. Delays may occur beyond NDC procedures and due to force majeure events.
Funding focus for MDAO
Continuous outreach to new audiences is the source of new community members and ideas. We believe this priority is a cornerstone for the NDC. There are many initiatives that fall into this category, and we intentionally do not want to limit what is possible. Here are a few examples and recommendations:
Widening Adoption of NEAR
Outreach to New Audiences
Referral systems for the ecosystem,
Demonstration of NEAR to non-blockchain communities: Education of the local communities, creators, influencers
Activation of the protocol daily usage through gamification mechanics (for example, leaderboards)
KPIs/Metrics
To evaluate the results, please use the following metrics that will be used for tracking individual initiatives’ performance by DAO.
All the metrics must be attributable to the relevant project/initiative through on-chain activity and off-chain reporting, ensuring GDPR compliance and preserving privacy:
Accounts retention after 1/2/4/8 weeks — the percentage of accounts who continue interacting on the chain over a given time period (higher is better).
Account acquisition cost — budget divided by the number of accounts interacting through the funded initiative (lower is better).
Median number of dApps used by P95 accounts retained for 1+ week (higher is better).
Number of accounts retained for 1+ week using at least three dApps (higher is better)
Social engagement score — some compound metric of the number of posts, likes, and followers/views in social media produced by the users.
Use the formula (Total Likes, Shares & Comments / Total Followers) X 100 = Average Engagement Rate (AER) %
Content Creator Bounty Program Details
As outlined in the Content Creator Bounty Program Announcement, the Marketing DAO is offering an initial round of bounties for ecosystem content creators. Please read the announcement for the complete details.
We look forward to an exciting Q1 ahead! As always, we encourage community to get in touch. Questions? Reach out via Telegram or email: marketingdao@proton.me
2nd - 7th of January: Applicants submit proposals on the BOS page
8th - 12th: Review and feedback by Councils
MDAO Councils thoroughly assess proposals, actively provide feedback and make decisions on proposal support or rejection, publicly posted.
Proposal Decision: The proposal passes or is rejected based on a minimum threshold aligned with 51% of votes from MDAO governance members.
Proposal Approved/Rejected: A proposal receiving 51% or more positive feedback is marked as approved [Approved]. Rejected proposals can be revised and resubmitted in the next month.
Closed Proposals: MDAO Councils can close [Closed] proposals for various reasons. Please request to provide feedback.
12th - 13th: Budget Compilation and Submission. MDAO Council members compile the final budget for NDC and submit funding request to the House of Merit.
13th - 17th: HOM Review and Voting.House of Merit members review and vote on funding requests, providing feedback to Grassroots DAOs and applicants.
17th - 23rd: CoA Review and Voting. Council of Advisors reviews and votes on funding requests. Once approved, Grassroots DAOs initiate a transfer to NDC Trust. * Currently, HoM and CoA are considering changes to speed up the step. You can find the draft here: MEMO - Google Docs
NDC Trustees Transaction: NDC Trustees execute the transaction if expenses align with the Trust’s objectives.
Post-Transfer Execution: Payments are disbursed to Grassroots DAO wallets and then to approved applicants who completed KYC/KYB. KYC/KYB procedures are determined by the House of Merit.
Big News: Use the Marketing DAO BOS page for all new proposals + reports 
