[Announcement] June 2024 Marketing DAO Funding Announcement & Details

Hello Community!

We are excited to share details for June 2024 funding from the Marketing DAO. This month, we welcome proposals from ecosystem founders, builders and content creators for initiatives that will support:

  • Widening Adoption of NEAR
  • Outreach to New Audiences (Referral systems for the ecosystem, Demonstration of NEAR to non-blockchain communities: Education of the local communities, creators, and influencers; Activation of the protocol daily usage through gamification mechanics, e.g. leaderboards)
  • Continuous outreach to new audiences is the source of new community members and ideas.

:tada:Reminder: Use the Marketing DAO BOS page for all new proposals + reports :tada:

:handshake:Please join the MDAO Telegram Hub to get our latest announcements :handshake:

Please note the new 2024 process for submitting proposals

Visit the Marketing DAO BOS page to:

June 2024 Funding Process Timeline – Calendar View

  1. 1st - 7th of May: Applicants submit proposals on the BOS page
  2. 8th - 12th: Review and feedback by Councils
    MDAO Councils thoroughly assess proposals, actively provide feedback and make decisions on proposal support or rejection, publicly posted.
  • Proposal Decision: The proposal passes or is rejected based on a minimum threshold aligned with 51% of votes from MDAO governance members.
  • Proposal Approved/Rejected: A proposal receiving 51% or more positive feedback is marked as approved [Approved]. Rejected proposals can be revised and resubmitted in the next month.
  • Closed Proposals: MDAO Councils can close [Closed] proposals for various reasons. Please request to provide feedback.
  1. 12th - 15th: Budget Compilation and Submission. MDAO Council members compile the final budget for NDC and submit funding the request to the House of Merit.
  2. 15th - 20th: HOM Review and Voting.House of Merit members review and vote on funding requests, providing feedback to Grassroots DAOs and applicants.
  3. 20th - 21st: CoA Review and Voting. Council of Advisors reviews and votes on funding requests. Once approved, Grassroots DAOs initiate a transfer to NDC Trust. *
  4. NDC Trustees Transaction: NDC Trustees execute the transaction if expenses align with the Trust’s objectives.
  5. Post-Transfer Execution: Payments are disbursed to Grassroots DAO wallets and then to approved applicants who completed KYC/KYB. KYC/KYB procedures are determined by the House of Merit.

Important Notes:

  • NDC is not responsible for losses due to Near price changes. Delays may occur beyond NDC procedures and due to force majeure events.

Funding focus for MDAO

The current focus is on marketing that supports and amplifies founders and teams behind high-performing ecosystem projects, as well as attracting new founders to the ecosystem and helping them get acclimated quickly and effectively.

Additionally, we support marketing focused on outreach to new audiences outside the existing ecosystem.

We are focused on transitioning the majority of content creator funding to the bounty program. Please reach out to us with questions on the transition.


To evaluate the results, please use the following metrics that will be used for tracking individual initiatives’ performance by DAO.

All the metrics must be attributable to the relevant project/initiative through on-chain activity and off-chain reporting, ensuring GDPR compliance and preserving privacy:

  1. Accounts retention after 1/2/4/8 weeks — the percentage of accounts who continue interacting on the chain over a given time period (higher is better).

  2. Account acquisition cost — budget divided by the number of accounts interacting through the funded initiative (lower is better).

  3. Median number of dApps used by P95 accounts retained for 1+ week (higher is better).

  4. Number of accounts retained for 1+ week using at least three dApps (higher is better)

  5. Social engagement score — some compound metric of the number of posts, likes, and followers/views in social media produced by the users.

  6. Use the formula (Total Likes, Shares & Comments / Total Followers) X 100 = Average Engagement Rate (AER) %

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