[Announcement and results] March 2024 Marketing DAO Funding results

Hello Community!

We are sharing details for March funding from the Marketing DAO.

:tada: Reminder: Use the Marketing DAO BOS page for all new proposals + reports :tada:

Please note the new 2024 process for submitting proposals

Visit the Marketing DAO BOS page to:

March 2024 Timeline:

  1. 2nd - 7th of February: Applicants submit proposals on the BOS page
  2. 8th - 12th: Review and feedback by Councils
    MDAO Councils thoroughly assess proposals, actively provide feedback and make decisions on proposal support or rejection, publicly posted.
  • Proposal Decision: The proposal passes or is rejected based on a minimum threshold aligned with 51% of votes from MDAO governance members.
  • Proposal Approved/Rejected: A proposal receiving 51% or more positive feedback is marked as approved [Approved]. Rejected proposals can be revised and resubmitted in the next month.
  • Closed Proposals: MDAO Councils can close [Closed] proposals for various reasons. Please request to provide feedback.
  1. 12th - 13th: Budget Compilation and Submission. MDAO Council members compile the final budget for NDC and submit funding request to the House of Merit.
  2. 13th - 17th: HOM Review and Voting.House of Merit members review and vote on funding requests, providing feedback to Grassroots DAOs and applicants.
  3. 17th - 23rd: CoA Review and Voting. Council of Advisors reviews and votes on funding requests. Once approved, Grassroots DAOs initiate a transfer to NDC Trust. * Currently, HoM and CoA are considering changes to speed up the step. You can find the draft here: MEMO - Google Docs
  4. NDC Trustees Transaction: NDC Trustees execute the transaction if expenses align with the Trust’s objectives.
  5. Post-Transfer Execution: Payments are disbursed to Grassroots DAO wallets and then to approved applicants who completed KYC/KYB. KYC/KYB procedures are determined by the House of Merit.

Important Notes:

** NDC is not responsible for losses due to Near price changes. Delays may occur beyond NDC procedures and due to force majeure events.*

Funding focus for MDAO

The current focus is on marketing that supports and amplifies founders and teams behind high-performing ecosystem projects, as well as attracting new founders to the ecosystem and helping them get acclimated quickly and effectively.

Additionally, we support marketing focused on outreach to new audiences outside the existing ecosystem.

We are focused on transitioning the majority of content creator funding to the bounty program. Please reach out to us with questions on the transition.

KPIs/Metrics

To evaluate the results, please use the following metrics that will be used for tracking individual initiatives’ performance by DAO.

All the metrics must be attributable to the relevant project/initiative through on-chain activity and off-chain reporting, ensuring GDPR compliance and preserving privacy:

  1. Accounts retention after 1/2/4/8 weeks — the percentage of accounts who continue interacting on the chain over a given time period (higher is better).

  2. Account acquisition cost — budget divided by the number of accounts interacting through the funded initiative (lower is better).

  3. Median number of dApps used by P95 accounts retained for 1+ week (higher is better).

  4. Number of accounts retained for 1+ week using at least three dApps (higher is better)

  5. Social engagement score — some compound metric of the number of posts, likes, and followers/views in social media produced by the users.

  6. Use the formula (Total Likes, Shares & Comments / Total Followers) X 100 = Average Engagement Rate (AER) %

Content Creator Bounty Program Details

As outlined in the Content Creator Bounty Program Announcement, the Marketing DAO is continuing to work with applicants on the initial round of bounties for ecosystem content creators.

To apply, we recommend reaching out to MDAO council via the MDAO Telegram Hub to discuss your bounty application before applying on Heroes so we can help you through the process.

TLDR:

Reach us:

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Dear Community!

During the March’s 2024 submission period , the Marketing (Ecosystem) DAO team received

  • 21 proposals
  • Total amount requested: $95 740
Proposal BOS Link
Talentum https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1705583664794
Pasta (social gaming platfrom) https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1705977243844
Shitzu Community https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1706032550782
KamusiDAO https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1706191325255
Le Hoang Trong https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1706542668843
Blockchain Lifestyle Meetup https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1706551298432
[Proposal] ETH Denver Music Video x Egg-a-Thon [Proposal] ETH Denver Music Video x Egg-a-Thon #SaveTheEggs
Calimero https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1706792925354
Green Energy Revolution on Blockchain: Mapz https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1706747514538
Chill&Shill Founder Support [Proposal] - Chill&Shill Founder Support
Exploring Near BOS at The Polytechnic Ibadan - A Game Con https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1707146222707
V-Art Protocol https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1707240351707
Plato protocol https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1707274970271
NEKO Morning Show https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1707248432270
MarmaJ https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1707370921557
Marketing and Community Outreach Grant Proposal from the Blockchain Industry Group (BIG) https://near.org/ndcdev.near/widget/MDAO.App?page=proposals
NEAR Media - March, 2024 https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1707386977054
Joyage Kingdom - Cade Bergmann March Content Proposal on X https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1707163148993
CRYPTO GROOVE BR TOUR https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1707356378479
NFTribe to Engage Indonesian Non-Blockchain Communities https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1707330236732
NEAR WEB3 WAVE https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1707125329275

MDAO approved the funding request to the House of Merit, CoA and NDC trust:

We recommend applying for a grant

to Aurora DAO:

  1. Talentum https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1705583664794

to Globe DAO:

  1. Kamusi DAO https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1706191325255

2.Game Con https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1707146222707

  1. NFTribe https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1707330236732

  2. Crypto tour https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1707356378479

to Gaming DAO:

  1. Marma J Gaming https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1707370921557 (applied, approved)

to DevHub:

  1. Blockchain Lifestyle Meetup Italy https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1706551298432

  2. Near web3 wave https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1707125329275

Apply to MDAO next month:

  1. Maps https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1706747514538

  2. Joyage Kingdom https://near.org/ndcdev.near/widget/MDAO.App?page=proposals&id=1707163148993

MDAO report: [Report] Marketing DAO January 2024 Activities + Updates

Timeline for payments:

:green_circle: 2 Feb - 7 Feb: Applicants to submit proposals on NEAR Forum within the suitable category.

:green_circle: 8 Feb - 12 Feb: MDAO councils will review the proposals.

:green_circle: 12 Feb - 15 Feb: MDAO councils submit funding requests to the HoM. KYC/KYB processes for approved applicants begin.

:yellow_circle: 13 Feb - 20 Feb: HoM members review the funding request, voting & providing feedbacks.

:yellow_circle: 20 Feb - 21 Feb: CoA to review and votes on funding requests.

Once approved, MDAO initiate a transfer to NDC Trust.

Disclaimer: Some timelines can be changed.

KYC/KYB is required for all applicants and the guide will be provided by HoM

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