[Closed] Nearity - November, 2023

[nearity]

hi @so608 and @Bakaka , or another member of community concern this issue when manage media on Ecosystem.

last month we also mention about the challenge kpi question from MDAO,

To be hosnet, we try to tell more about how could a Media cover or adapt Mdao Kpi

So i belive in media-producer side, i try to pass those challenge from media side, like a apart responsible for increasing media side influence in many different aspects of efforts for the ecosystem

@nearity

• 240k - 250k impression per month(~62k impression per week)
• Expected/Targeting rate of active on-chain : each 300 impression have 3 - 5 onchain action ~ 800 - 2000 on-chain actions per month
• Expected/Targeting Number of accounts retained for 1+ week using at least three dApps : Each 200 onchain actions have 5 - 10 user: 20 - 25 users have 1+ week using at least three dApp
• expected cost per transaction: 2800/2000txs = 1,4$
• Cost per impression: 2800$/250k = 0,012$ per imperession.

Those estimated metrics base on experience of Nearity in for 3 year on ecosystem, this is not exactly numbers in media side, and top-funels media, Nearity also express to hear more about community/councils/advisor about how to innovating more effectively our top-layer-funels measured.

Last month we also reach to 240k - 290 impressions on twitter, is one of important metrics that MktDAO council mention(high piority):

@Dacha

Social engagement score — some compound metric of the number of posts, likes, and followers/views in social media produced by the users.

For another effort in onchain kpi that i try to match with another kpi onchain

@Dacha

• Account acquisition cost — budget divided by the number of accounts interacting through the funded initiative (lower is better)
• Median number of dApps used by P95 accounts retained for 1+ week (higher is better)
• Number of accounts retained for 1+ week using at least three dApps (higher is better)

@nearity

• Expected/Targeting rate of active on-chain : each 300 impression have 3 - 5 onchain action ~ 800 - 2000 on-chain actions per month
• expected cost per transaction: 2800/2000txs = 1,4$
• Cost per impression: 2800$/250k = 0,012$ per imperession.

by my estimation from those aspects, we expect to contributing in last month each 300 impress for a onchain behavior(pre-onchain action, do-onchain, loyalty onchain, retention onchain, retention time onchain)…

with the assumptions we’ve been doing for last month, we expect cover to 700 - 1000 onchain behaviors in last month.

For new tracking onchain Kpi
in this month, we also re-forming the way to tracking, we also require my team, and have contest for my users(communities) discuss more about onchain discussion on our Telegram discussion, and they show evidence of transaction(capture onchain tx, show nearblock.io, unit of the way user do onchain action from Nearity media resource/campaign/content/activities …)

We hope that all of you will recognize our efforts.

Thank you.