[Approved] Datality.com Pre-Launch Marketing Budget - Q1

Marketing DAO Marketing DAO
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Hello Dacha,

Thanks for your response and for the link to Flying Rhino’s December summary!

Rhino Guild (now “Flying Rhino”?) was listed on the Ecosystem Service Catalog page, which is why I’ve pursued an engagement with them. If there is another suggested SMM provider more inline with NF goals and budgets, I’m happy to investigate. Also, I’m happy to adjust to a 1 or 2 month schedule to demonstrate Flying Rhino’s effectiveness - though I do believe 3 months is the proper amount of time to establish traction.

Also, Datality worked with OWS to onboard a seasoned marketing leader who will monitor KPIs that will accelerate awareness and engagement for both Datality and the Near Community based on Flying Rhino’s work.

Finally, if you’re fine with Flying Rhino, here is a more detailed breakdown of the full scope of work we expect from them, directly from their proposal to Datality (please forgive the formatting conversion below - bullet lists don’t play well with blockquotes):

Marketing Platforms to Utilize
-Twitter
-NEAR Forum
-Medium
-Community Telegram or Discord channel

Target Audience:
*NEAR community- admin, developers, traders, etc (everyone)
*Blockchain + Crypto data experts/those interested
*Data companies, security companies, market research entities with a connection to
crypto

Engaging Online- Tier 1 Service:
-Retain an active presence on all platforms
*Liking and retweeting relevant tweets DAILY
*Tweeting 2x per DAY with original content, announcements, blogs, videos, etc
*Post to Medium bi-weekly at least
-Tagging other accounts in tweets, retweeting other relevant tweets, and liking tweets in general
-Responding to comments on Medium blogs
-Creating and exporting educational videos
-Responding to community inquiries promptly
-Posting progress updates on the forum
-Daily interaction in the Telegram community chat, including the sharing of social media posts, posing questions, beginning conversations, etc

Outreach Initiatives:
-Podcasts:
*Rise n Grind
*Open Web Sandbox AMA
-Guest Blog:
*NEAR Protocol Guest Blog
*Any and all other partner blogs
-Potential Collaborations:
*NEAR Protocol
*QSTN
*Astro DAO (once/if the DAO is launched)
*Legal Guild
-Channels to engage:
*Degens
*NEAR community telegram
*Guild private group chat
*All partner community chats
*Open Web Sandbox
*Human Guild community chats
*4NTs Guild

Please let me know what else I can provide to help make this work for everyone!

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