I have some suggestions for our influencers and content creators, as well as for the marketing, Creative DAOs. What I have observed in the blockchain and crypto ecosystem over the last few years is that, in order to get massive user growth into one’s ecosystem or product, we need to shift some of our energy into offline users and communities, as these users, for the most part, are long term users and easier to retain than those who are constantly active on social media looking for a better alternative.
In my most recent engagement as a growth lead, our data shows that the number of users we get from unexpected regions and areas is far greater than social media contents or promotions. This is not to say that online content creators or promotions are bad; rather, the point is that if you want user acquisition or growth, you can’t rely on them because you can’t onboard your followers or existing users twice unless your channels or social handles are growing in terms of new users every day.
Our regional hubs and communities must develop strategies or implement a plan for user acquisition, Offline communities, particularly African communities, require education and exposure to all of these amazing solutions. you cannot organize AMAs or content promotions for your same group members or followers who number less than 1-2k in the name of working toward user acquisition. Don’t get me wrong colleagues, we must make some changes to create more offline trailblazers if we truly want to achieve the mission of 5 billion user growth goal.
In order to achieve the offline community onboarding, let the existing hubs create some plans that are working toward that by engaging the members in our various groups and channels as trailblazers in their cities and towns by giving them some incentives, majority of these leads don’t need monthly payment, they need resources or some fund for refreshment when ever they want to have monthly meet-ups or events and motivations to be part of the products journey, i’ve worked as a community lead in Facebook, Google, Salesforce, and many other techs companies, including our latest Mara campaign and other major agencies, and it works flawlessly. Let us provide our group members the opportunity to be the face of the product in their cities and regions.
My suggestions and concerns are limited to Africa, I have no idea about or knowledge of other places or regions.
Couldn’t agree more Bakaka! Thank you for this insightful post. There definitely is a large percentage of the continent that is in the « no information » category of the Bitcoin legality map Legality of cryptocurrency by country or territory - Wikipedia
This requires offline solutions. There is also data on the global crypto adoption index which shows that Africa also makes up 6 of the top 20 fastest growing crypto adoption countries including Nigeria, Kenya, South Africa, Tanzania, Ghana and Togo
As well as the fact that Africa’s crypto adoption grew by 1200% between 2020 and 2021
I have run into these challenges myself by trying to onboard in some of the « no information » countries which was very challenging without support on the ground. In South Africa we are lucky to not have some of these blockages but of course we would like to create partnerships with other African countries and this then becomes a concern.
I definitely think that having knowledge of the region and an understanding of the structural challenges is important/ essential for onboarding GROWTH in Africa.
It is also important to have DEVELOPERS that care about defi adoption, have knowledge of the Near ecosystem and that are specialised in overcoming these structural challenges in order to find solutions such as the off-line component of the onboarding process.
This is very true. Especially for certain regions where most people aren’t so invested in social media. It’s important to look both offline and online.
Very very important and approaching them with a solution that solve thier problems in the ecosystem, not every angles need NFTs or DEFI. And the pattern of the marketing need to be change.
Yeah, online engagement is good for retention, majority of what our guilds and hubs are doing now is more of user engagement and retention not growths.
Awesome suggestions!! And hope to implement on this idea sooner.
As we need strong communication and interaction as a community on socials like Twitter, Facebook and other popular socials with massive users
I think Africa has a huge potential for also driving developer growth that then in turn builds scalable applications that naturally attract users. Ultimately I think dApps attract users + liquidity that allow creatives to flourish.
I have an idea for Near to partner with Irish universities as we have a rich culture of clubs & societies - see NUI Galway for example. I’m currently putting it together as a proposal. Each Irish university has a computer society. I’m in the Trinity college discord which has 1k members. Being able to partner with students who will go on to work for the major tech companies of FB, Google, LinkedIn etc in Ireland would be very beneficial
They say the bear market is a time for building. It is exactly that but not just for projects, but also us as a community.
So lets get the word out to everyone in the Near ecosystem that we have platforms here where you can contribute to making the ecosystem a better place…LFGGG
